Samelogic

10/09/2022

Meet us on LinkedIn, where we'll be dropping 14 years of old-school and knowledge as we continue to experimentally build our .

09/26/2022

🎊 Our most important feature release to date.

Product Managers and UX can now run Fake Door Experiments using Figma components in your live website 🔥

→ Drag and drop Figma components on your website.

→ Expose it to your live audience in the real product.

→ Collect unbiased user interaction and feedback.

Strongly validate your ideas without pi***ng off users.

Learn more here: https://bit.ly/3xTqI4m

Skip the Engineers and validate your idea in hours. Drag your figma component into your live website. Get real-time feedback and analytics to know if users really want it.

09/23/2022

🎉👀 Technical Preview of dragging your Figma and Sketch components right into your live product.

You can ask any questions you want when users interact with the mocks.

Attach a survey and collect the conversion rate for your .

Which other tool gives you this type of data without the engineering overhead?

09/21/2022

How to validate your SaaS feature ideas?

If you have built and maintain software before, then you know the cost associated with building things nobody uses.

A few costs here:

👩🏿‍💻 Development, this is a significant cost as engineers and UX talent are not cheap.

⚒️ Maintenance, engineers have to maintain this code forever until it is removed.

🌅 Sunset, to remove and sunset features, this takes effort in engineering and migration.

⚕️Health, the mental health of the Engineers, Product Managers and UX suffers greatly when the feature they’ve worked so hard on is not used.

💸 Opportunity cost, instead of building things users want, someone else will do it.

So it is very critical to validate ideas before building!

In our experience in the industry, we have come across many techniques but none are as powerful as whats called a Fake Door Experiment.

This is placing a fake ad, landing page or UI component along the customer acquisition funnel that represents the idea. We will measure the conversion or take rate and collect some feedback.

Some questions we need to ask ❓:
1. How many people actually clicked the ad?
2. How many people clicked the Sign Up button on the landing page?
3. How many people clicked the fake feature?
4. Why are they clicking it?

We go into more details in our blog about how we are running these experiments with LinkedIn.

What are some ways you are validating ideas?

How we prioritize which integration to build next by fake door testing the market using LinkedIn Ads.

09/15/2022

Hey all!

Check out our new integration with Amplitude 🔥 🤩

We can now send your feature test events, such as the conversion funnel and survey responses to your CDP (Customer Data Platform) of choice.

This allows you to correlate your research data to your existing analytics tool.

- Drill down into user behavior before and after the experiment.
- Filter users based on your existing events to know who really want that feature.
- Build new cohorts based on how they perform in your experiment.



Completely skip the engineers and drag your mocks straight out of Figma right unto your real live product to see who really wants that feature.

Send your quantitative and qualitative user research events to Amplitude. Dig deeper into the how and why are users interacting with your feature test.

08/19/2022

How companies like Mondoo can prioritize what integration to build next with Fake Door Tests, an extremely cheap method of idea validation.

Concrete examples of using fake door tests for prioritizing what integration to build next.