06/25/2026
I’ve loved watching Old Crow Mercantile become a destination that has brought so many people to our small town of Elkader, so it’s bittersweet to see this storefront close its doors. What you might not know is they’re not closing for good—they’re simply starting a new chapter online. 🛍️➡️💻📱
Over the past few weeks, I’ve had the pleasure of helping Monica prepare for this big transition, and I can’t wait for everyone to see what’s coming. Instead of being limited to a small-town storefront, Old Crow will be able to welcome customers from across the country.
Behind the scenes, I’ve been optimizing a Shopify e-commerce website that’s easy to shop and easy to discover, while also building a strategic Pinterest presence to help Old Crow continue growing for years to come.
While my focus has been on the brand, Shopify, the website, and Pinterest, Ashley D Marketing has been helping Monica with social media posts and online ads to spread the word. It’s been so much fun collaborating on this project and helping bring this next chapter to life.
If you’ve been meaning to stop by, June 27th is your last chance to shop the storefront before Old Crow moves 💯 online. Stop in, grab some amazing deals, and help send Monica into this exciting new chapter.
Keep following along at Old Crow Mercantile and shop at oldcrowmerc.com. 🖤