01/31/2025
Meta Taps Hollywood Stars for Ray-Ban Smart Glasses Ad
Meta enlisted Chris Pratt and Chris Hemsworth to star in Super Bowl ads for Ray-Ban Smart Glasses. Each actor features in a separate ad directed by Kingsman franchise director Matthew Vaughn.
This marks Meta's first celebrity-studded campaign for headsets or smart glasses since 2018 (then as Facebook), when stars like Wiz Khalifa, Jonah Hill, Adam Levine, Leslie Jones, and Awkwafina promoted Oculus Go.