Marketing Iteration

As marketers, it’s our responsibility to build a process-driven foundation for constantly adapting and improving our ideas in order for them to consistently produce the results our organizations require. But an out-of-the-box infrastructure for iterative marketing doesn’t exist. The component pieces – analytics, campaign management, multivariate testing and experimentation, and social media — each

require too much specialized expertise and attention for any one vendor to effectively deliver them all. You could say, it takes a village to run a successful marketing campaign these days. But that would be trite. My goal is to help marketing teams turn the corner, and make iterative marketing a core part of their operations to take the trite and make it a reality. Never be afraid to fail
Just don’t fail the same way twice

- Jascha