08/30/2020
Boomer Humor: My wife sucks. 😂
Millennial Humor: My life sucks. 😅
Gen Z Humor: Ratatata 🔫🔫🔫
If brands want to connect with a certain demographic, they need to adjust for the audience.
If you put a "my wife is horrible" joke to a bunch of Gen Z audiences, they will not understand and might generate backlash.
If you send a WWIII meme about getting drafted to anyone over 60 years old, it might fall flat.
New social media tech can only provide data but it can not explain reason.
To connect with your audience, use data as a guide and check external factors such as the social norms of their generation and see what's popular to tie it to your content strategy.