Boss Your Own Brand

10/17/2021

I know I know, it’s been a while… Hi🙋🏼‍♀️

Im a flawed wealth of knowledge, and I’m nervous to talk on camera because you know the internet can be scary. 😂

Anyways,

I just wanted to let you know that if you aren’t at Nike level brand status yet.

That’s okay!

You’re not supposed to be. Even they are always a work in progress. Keep developing your brand, it’s not a set it and forget it tool.

You got it!

03/08/2021

💥On today’s episode of...The packaging made me buy it!💥

Okay, picture this. I was in sprouts market, pushing my shopping cart la-di-da because I love grocery shopping. I know it’s weird. And I turn the corner and see this bottle of creamer out the corner of my eye.

I stopped and literally broke my neck to go see what this was. I had no idea. I saw it was creamer! I drink coffee you know and my brain did one of these...

“Oh! I love the packaging.
What is this?! Creamer?
Okay, I’m trying it!

I didn’t check the price
I didn’t care what the hell it claims to do

which can often be marketing fluff to convince you purchase🤪I literally loved the packaging and saw it was something I use and then I bought it.

That simple!

As a business owner, your packaging design is important. It pulls consumers to your products because they relate, identify, or appeal to how it look/what it will provide them. Go the extra mile!

But news flash, this creamer just tastes like oat milk & didn’t change my life. But it has all kinds of health conscious ingredients that are good for you, physically and mentally (according to the box🙃)

so will I buy it again. Yes, I would.
But that might be because I love the packaging but the awesome macro-nutrients help too😝

Tell me about something you have bought recently just because you loved the packaging?

09/30/2020

I just was reflecting today, on the start of my journey as a designer and I wanted to remind anyone that needs to hear it that⁣
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“𝐓𝐡𝐞 𝐝𝐨𝐨𝐫𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐨𝐩𝐞𝐧𝐞𝐝 𝐛𝐲 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐛𝐨𝐥𝐝 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐤𝐧𝐨𝐜𝐤” - 𝐓𝐨𝐧𝐲 𝐆𝐚𝐬𝐤𝐢𝐧𝐬⁣
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Be what you think you are, and create your own success/opportunities! If I can... so can you 💕⁣

09/22/2020

09/05/2020

Woke up this morning and it was 50 degrees. We were cold but I was living for it because mamas hot always now haha⁣
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𝐀𝐧𝐲𝐰𝐚𝐲𝐬 𝐡𝐞𝐫𝐞’𝐬 𝐬𝐨𝐦𝐞 𝐟𝐚𝐥𝐥 𝐜𝐨𝐥𝐨𝐫 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝 𝐢𝐧𝐬𝐩𝐨 𝐮𝐬𝐢𝐧𝐠 𝐚𝐥𝐥 𝐟𝐫𝐞𝐞 𝐬𝐭𝐨𝐜𝐤 𝐢𝐦𝐚𝐠𝐞𝐬

09/03/2020

𝘏𝘦𝘳𝘦’𝘴 𝘢 𝘣𝘳𝘢𝘯𝘥 𝘵𝘪𝘱 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘛𝘩𝘶𝘳𝘴𝘥𝘢𝘺 𝘭𝘶𝘯𝘤𝘩 𝘣𝘳𝘦𝘢𝘬! ⁣
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𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐩𝐫𝐞𝐦𝐚𝐝𝐞 𝐥𝐨𝐠𝐨/𝐛𝐫𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐠𝐧 𝐯𝐬. 𝐜𝐮𝐬𝐭𝐨𝐦.⁣
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I’m ALWAYS gonna tell you to go with custom but there are times when premade is a choice that can help you if your in a jam. ⁣
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Pre mades are good for people that need brand design quickly and temporarily. Personally I think you would be best served to wait and back your business with good brand and marketing strategy before pushing sales and services, but hey. I get it. I tooo have been that person 😉⁣
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Take your time and set yourself up for success before you get overwhelmed helping customers and clients and then forget! ⁣
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𝘐 𝘨𝘰𝘵 𝘺𝘰𝘶 𝘨𝘪𝘳𝘭!

09/01/2020

𝐓𝐡𝐞 𝐭𝐢𝐦𝐢𝐧𝐠 𝐢𝐭’𝐬 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝐬𝐭! ⁣
Let’s OD on everything fall now that pumpkin is available at Starbucks and Dunkin 🤪⁣
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Because I know everyone looks forward to seasons changing and y’all I love fall scents and flavors. ⁣
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(𝘊𝘶𝘦 𝘵𝘩𝘦 𝘯𝘪𝘨𝘩𝘵𝘮𝘢𝘳𝘦 𝘣𝘦𝘧𝘰𝘳𝘦 𝘊𝘩𝘳𝘪𝘴𝘵𝘮𝘢𝘴 𝘴𝘰𝘶𝘯𝘥𝘵𝘳𝘢𝘤𝘬, 𝘮𝘢𝘦𝘴𝘵𝘳𝘰!) ⁣
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🕸🎃👻🦇💀🍁⁣
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So take a 5 minute break from that business hustle and tell me my dear 🥰⁣
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𝗪𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯? ⁣
Vote in the comments below!

08/29/2020

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚𝐥𝐰𝐚𝐲𝐬 𝐬𝐭𝐫𝐞𝐬𝐬𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? ⁣
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Don’t worry about that, I can help you out! ⁣
When it comes to producing content. It’s important to have purpose behind it ALWAYS, but we don’t need to stress about it. ⁣
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So if you find yourself in a jam or with free time that is why you need to create a folder (either on your phone or computer or both) of images that are appropriate for brand. ⁣
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So go find a couple free stock images sites, and save images that are the vibe your looking for and who knows they might make you think of new ideas for content when your stuck! ⁣
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It’s such a vital tool for websites, graphics, and more that your missing out. ⁣
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Don’t know where to look for images? ⁣
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Here one of the FAVORITES I have up my sleeve⁣
𝘜𝘯𝘴𝘱𝘭𝘢𝘴𝘩! ⁣
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𝐒𝐨 𝐬𝐚𝐯𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭 𝐟𝐨𝐫 𝐥𝐚𝐭𝐞𝐫 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐭𝐡𝐞 𝐥𝐞𝐠 𝐮𝐩 𝐲𝐨𝐮 𝐝𝐞𝐬𝐞𝐫𝐯𝐞!

08/21/2020

⚡️𝐇𝐢-𝐥𝐨! 𝐈𝐭’𝐬 𝐦𝐞 𝐃𝐄𝐍𝐀𝐋𝐈!⚡️⁣
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𝘐 𝘩𝘢𝘷𝘦𝘯’𝘵 𝘴𝘩𝘰𝘸𝘯 𝘮𝘺 𝘧𝘢𝘤𝘦 𝘩𝘦𝘳𝘦 𝘴𝘪𝘯𝘤𝘦 𝘸𝘦 𝘳𝘦𝘣𝘳𝘢𝘯𝘥𝘦𝘥 𝘢𝘯𝘥 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯𝘴. 𝘚𝘰, 𝘏𝘌𝘓𝘓𝘖! ⁣
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Happy FRIDAY & allow me to RE-INTRODUCE MYSELF...in case you forgot 🤪 But how could you, I mean come on! It’s me🔥⁣
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▪️I’m Denali means branding expert... just kidding (or am I😳) it really means great one...close enough! ⁣
▪️I work as a media design specialist for a wonderful marketing company ⁣
▪️I am 27 weeks pregnant with my second baby. She’s a girl, and yes all the extra estrogen is making me crazy. Just ask my husband 😆⁣
▪️I have a 2 year old son... excuse me while I strap on a helmet and apply a caffeine IV. Phew he’s busy. ⁣
▪️I am a small town girl from good old DE Who is moving to SoCAL in exactly 2 weeks😱⁣
▪️I love French fries, and fast food breakfast sandwiches 😍 it’s a really problem. ⁣
▪️as of right now I go to Starbucks almost everyday for a cup of coffee that I forget to finish because in reality. I just needed to drive somewhere. Hey, moving is stressful!⁣
▪️I actually listen to audiobooks & podcasts more than music. I’m currently listening to midnight sun 🤔I’m not sure about it yet. ⁣
▪️my enneagram number is 4⁣
▪️I am an extrovert and a motivator by nature...I cheered in college if that explains anything.⁣
▪️I actually have a bachelors degree in general biology. I love science🤓 that was my sons nursery theme.⁣
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𝘓𝘢𝘴𝘵𝘭𝘺 𝘐𝘴 𝘪𝘵 𝘕𝘰𝘷𝘦𝘮𝘣𝘦𝘳 𝘺𝘦𝘵? ⁣
I want this baby OUT! 😆⁣
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𝐒𝐨𝐮𝐧𝐝 𝐨𝐟𝐟 𝐛𝐞𝐥𝐨𝐰 𝐢𝐟 𝐰𝐞 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐢𝐧 𝐜𝐨𝐦𝐦𝐨𝐧 😅👇🏼

08/05/2020

𝐋𝐞𝐭’𝐬 𝐛𝐚𝐤𝐞 𝐚 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐜𝐚𝐤𝐞! ⁣
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To have a success, consistent brand that attracts your peeps! ⁣
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You have gotta bake a cake of course!⁣
These are the 5 essentials to make sure you have a top notch design that helps you market your business well! ⁣
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𝟷. 𝘉𝘳𝘢𝘯𝘥 𝘮𝘢𝘳𝘬⁣
𝟸. 𝘊𝘰𝘭𝘰𝘳 𝘱𝘢𝘭𝘦𝘵𝘵𝘦 ⁣
𝟹. 𝘛𝘺𝘱𝘰𝘨𝘳𝘢𝘱𝘩𝘺 ⁣
𝟺. 𝘐𝘮𝘢𝘨𝘦𝘳𝘺⁣
𝟻. 𝘎𝘳𝘢𝘱𝘩𝘪𝘤 𝘦𝘭𝘦𝘮𝘦𝘯𝘵𝘴 ⁣
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All of these things come together and provide you the yummiest design possible. 😂😂⁣
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𝘚𝘶𝘳𝘦 𝘺𝘰𝘶 𝘤𝘰𝘶𝘭𝘥 𝘭𝘦𝘢𝘷𝘦 𝘰𝘯𝘦 𝘰𝘳 𝘵𝘸𝘰 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 𝘪𝘯𝘨𝘳𝘦𝘥𝘪𝘦𝘯𝘵𝘴 𝘰𝘶𝘵 𝘣𝘶𝘵 𝘸𝘰𝘶𝘭𝘥 𝘺𝘰𝘶𝘳 𝘤𝘢𝘬𝘦 𝘳𝘦𝘢𝘭𝘭𝘺 𝘵𝘢𝘴𝘵𝘦 𝘢𝘴 𝘨𝘰𝘰𝘥? ⁣
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𝐁𝐮𝐭 𝐬𝐩𝐞𝐚𝐤𝐢𝐧𝐠 𝐨𝐟 𝐜𝐚𝐤𝐞...𝗪𝐡𝐚𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐭𝐫𝐞𝐚𝐭 𝐭𝐨 𝐛𝐚𝐤𝐞?

08/04/2020

Hey hard working women! Don’t forget to give yourself some grace and trust the process today!

07/25/2020

I’m gonna set the scene! ⁣
𝐘𝐨𝐮𝐫 𝐰𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐚𝐫𝐠𝐞𝐭...⁣
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Just browsing, oh no. Your poor wallet 😉😂⁣
I can relate.⁣
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you are walking down the isles looking at EVERYTHING! ⁣
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1 stop of many...the snacks and candy isle. ⁣
Because you’re getting hungry ⁣
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Now pause. 𝗪𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐞𝐞?⁣
what is the color story and mood of the isle telling you? ⁣
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𝐈𝐭’𝐬 𝐛𝐫𝐢𝐠𝐡𝐭 𝐚𝐧𝐝 𝐜𝐨𝐥𝐨𝐫𝐟𝐮𝐥 𝐚𝐧𝐝 𝐟𝐮𝐧 𝐫𝐢𝐠𝐡𝐭? ⁣
𝘞𝘦𝘭𝘭 𝘴𝘯𝘢𝘤𝘬𝘴, 𝘤𝘢𝘯𝘥𝘺 𝘢𝘯𝘥 𝘴𝘶𝘨𝘢𝘳 𝘢𝘳𝘦 𝘴𝘶𝘱𝘱𝘰𝘴𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘧𝘶𝘯 𝘢𝘯𝘥 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨! ⁣
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You grab something off the shelf. Why not you earned a treat and then you go to the beauty section... ⁣
Because faces masks & skincare 😍 ⁣
That’s why. ⁣
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Now here’s what I wanna ask you!⁣
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𝐇𝐨𝐰 𝐡𝐚𝐬 𝐭𝐡𝐞 𝐦𝐨𝐨𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐢𝐬𝐥𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐨𝐰𝐬𝐢𝐧𝐠 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐤𝐢𝐧𝐜𝐚𝐫𝐞 𝐢𝐬𝐥𝐞 𝐜𝐨𝐦𝐩𝐚𝐫𝐞𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐜𝐚𝐧𝐝𝐲 𝐢𝐬𝐥𝐞!? ⁣
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It’s not bright colorful and eye catching anymore...is it? ⁣
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It should be clean and pure and relaxing in color.
A completely different energy and tone than the snack and candy isle. ⁣
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𝘛𝘩𝘪𝘴 𝘪𝘴 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘰 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘴𝘦𝘭𝘭 𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘢𝘴 𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘸𝘩𝘦𝘯 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥. ⁣
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What is the tone of the products you sell usually? ⁣
What are the vibes you wanna evoke in others when they look at your products and use them? ⁣
Who are they intended to be purchased by? ⁣
Pay attention next time you walk around target so how the different products and departments change your response. ⁣
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𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐢𝐧 𝐦𝐢𝐧𝐝 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 ⁣
𝐛𝐨𝐬𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐬𝐞𝐥𝐟. ⁣