Eva Driving Profitable Growth on Amazon and Omnichannel Platforms

08/12/2026

Hello from Las Vegas! 👋

Our CEO, Hai Mag, is at SuperZoo representing Eva Commerce, and we’re excited to connect with brands, partners, and fellow eCommerce professionals throughout the event.

If you’re attending SuperZoo, we’d love to meet you. Drop your booth number in the comments or send us a message, and we’ll come by to say hello.

Looking forward to some great conversations and new connections. See you at SuperZoo! 🚀

Networking EvaCommerce

07/30/2026

Amazon selling isn’t what it used to be. 📦

Back in the day, you could find a product, list it, and sell — simple. Today? Every account, every ASIN, and every category has its own set of rules, and the compliance framework has gotten stricter than ever.

Lesley Hensell, Principal at Lesley Hensell Consulting, breaks down how much the game has changed for Amazon sellers — and why staying compliant is no longer optional.

If you’re selling on Amazon in 2026, this one’s for you. 👇

Save this for later and share it with a fellow seller. What’s the biggest rule change that’s caught you off guard? Drop it in the comments. 💬

🎧 Full episode on the Connected Commerce Podcast on YouTube.

Link in bio. 👆🏻






AmazonSellers AmazonFBA EcommerceTips AmazonBusiness SellOnAmazon AmazonSeller AmazonCompliance ASIN OnlineSelling EcommerceGrowth AmazonTips ConnectedCommerce LesleyHensell AmazonConsulting FBASeller AmazonFBATips Ecommerce AmazonMarketplace SellerCentral AmazonExpert

One pattern the Eva team is seeing across managed accounts this month: the brands that fixed inventory-to-ad sync first ...
07/26/2026

One pattern the Eva team is seeing across managed accounts this month: the brands that fixed inventory-to-ad sync first saw efficiency gains before they saw growth gains.

It’s a small operational fix — making sure ad spend automatically pulls back when stock runs low instead of continuing to bid on a product that’s about to go out of stock. But the order matters. Brands that chase growth before fixing this end up paying for clicks on products they can’t fulfill.

Sequence matters more than speed. Fix the leak before you turn up the pressure.

Has your team checked this in the last 30 days? Worth a five-minute audit if not.

Walmart Marketplace isn’t the backup plan anymore. It’s becoming a real third channel — and it deserves its own strategy...
07/24/2026

Walmart Marketplace isn’t the backup plan anymore. It’s becoming a real third channel — and it deserves its own strategy, not a copy-pasted Amazon playbook.

Brands that treat Walmart as a place to dump Amazon listings without adjustment are leaving real growth on the table. Walmart’s retail media business has grown into a meaningful demand engine in its own right, and the brands winning there are building distinct content, pricing, and ad strategies for it — not duplicating what works on Amazon.

Different buyer intent. Different search behavior. Different ad auction dynamics. Same level of seriousness required.

Are you running Walmart as its own channel, or as Amazon’s understudy? Curious where most accounts actually stand.

“I found out about the inventory problem from the customer complaint, not the dashboard.”If you’ve run an ecommerce acco...
07/21/2026

“I found out about the inventory problem from the customer complaint, not the dashboard.”

If you’ve run an ecommerce account for more than a year, you’ve lived some version of this. The system that’s supposed to flag the issue stays quiet, and the first signal is an angry review or a support ticket.
It’s not a rare failure — it’s what happens when dashboards show lagging data instead of live signal.
Eva’s platform is built to flag the problem before the customer does, not after.

Has this happened to you? Drop your worst version of this story — we read every one.

Checkout is turning into a conversation, not a form. That changes what ‘optimized’ means on Shopify.For years, checkout ...
07/16/2026

Checkout is turning into a conversation, not a form. That changes what ‘optimized’ means on Shopify.

For years, checkout optimization meant fewer fields, fewer clicks, faster load times. That’s still true — but a new layer is forming on top of it: conversational and agent-assisted checkout flows that handle questions, substitutions, and upsells in real time, without the customer leaving the flow to go search for an answer.

The brands paying attention to this now aren’t rebuilding their whole funnel. They’re making sure their product data and policies are clean enough for an automated assistant to use accurately — because a wrong answer at checkout costs more than a slow page load ever did.

Is your product and policy data clean enough for an automated assistant to use accurately?

Worth checking before something else checks it for you.

No daily 9am huddle. Here’s how an Eva account team actually stays in sync across time zones.Remote doesn’t mean less co...
07/14/2026

No daily 9am huddle. Here’s how an Eva account team actually stays in sync across time zones.

Remote doesn’t mean less coordination. It means coordination doesn’t depend on everyone being online at the same time.

On a typical Eva account team: an async written update goes up before each operator’s day starts, the platform surfaces account flags automatically so nobody has to ask ‘anything urgent?’, and the team reserves live calls for the decisions that genuinely need a real conversation — not a status check.

The result is a team that’s actually more responsive, not less, because nobody’s waiting for a meeting to find out something needs attention.

How does your team handle async coordination?

Always curious how other remote ecommerce teams structure this.

“AI in advertising isn't the upgrade. Knowing which signal to trust is.”That's a take from one of our Amazon operators t...
07/10/2026

“AI in advertising isn't the upgrade. Knowing which signal to trust is.”

That's a take from one of our Amazon operators this week — and it's a useful one.

Every PPC tool now claims an AI layer. Most of them are reacting to the same surface-level metrics humans already look at, just faster. The actual edge isn't speed. It's knowing which signal — margin, inventory position, true conversion lag — should drive the bid in the first place.

Tools that automate a bad decision just make the bad decision happen faster.

Agree or disagree? Tell us where you land in the comments.

TikTok Shop stopped being a lucky-video channel a while ago. Most brands are still treating it like one.The brands seein...
07/08/2026

TikTok Shop stopped being a lucky-video channel a while ago. Most brands are still treating it like one.

The brands seeing consistent GMV on TikTok Shop aren't chasing virality. They're running it like a managed acquisition channel — paid amplification behind creator content, inventory synced to demand spikes, and the resulting search lift tracked back into Amazon.

TikTok content doesn't stay on TikTok. It shows up in branded search volume on Amazon within days.

That's the part most brands aren't measuring.

Are you tracking TikTok's lift on your Amazon branded search? If not, that's the next thing to look at.

We don’t have an office. We have a system that doesn’t need one.Eva has been fully remote since day one — not because we...
07/06/2026

We don’t have an office. We have a system that doesn’t need one.

Eva has been fully remote since day one — not because we couldn’t afford an office, but because the work doesn’t need one.

Senior operators don’t need to be in the same room to run a $6B+ portfolio of Amazon, Shopify, and TikTok Shop accounts. They need clear ownership, real-time signal, and a platform that doesn’t depend on someone walking over to a desk to flag a problem.

Remote isn’t the compromise version of how Eva works. It’s the actual design.

Curious how other ecommerce teams structure remote ops — drop your setup in the comments.

Address

San Diego, CA

Alerts

Be the first to know and let us send you an email when Eva posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Eva:

Shortcuts

Share