12/01/2022
Ceregem Technologies is an educational technology startup specializing in business simulations. Our simulations are designed to equip learners to strategically manage companies in turbulent environments subject to unexpected events, e.g., the Russia-Ukraine war, COVID 19 pandemic. In essence, the simulations that we offer reflect the environment that practitioners, in an array of industries, must be prepared to manage.
We began our company in earnest in April 2022, after completing the National Science Foundation I-Corps program. Having spent considerable time coming up with a name that reflects the aims of the company, we agreed that Ceregem Technologies encompasses our purpose.
The part of the company name, “Ceregem,” reflects the preciousness of the brain to our daily lives. We added “Technologies” because our key product is software with embedded knowledge which can be applied for practical purposes in many industries, e.g., academia and business. Like the cerebrum, use of simulations requires high level functions - thinking, reasoning, and problem solving. In that respect the brain can be liken to a gem. Thus, the full name of the company, Ceregem Technologies.
While gems are appreciated for their beauty and durability, the brain is intriguing in that it can be malleable. We created the logo with that logic in mind. The logo is the image of the brain with each section in the color of various gemstones. In the same vein, the tag line, “brilliance in mind,” signifies the intensity of the light from a gem, consistent with a keen intellect, required in the application of simulations.
Lois Shelton, CEO
Stephanie Dellande, CMO
