06/04/2026
was born from the world of , but needed a language of its own.
A brand for bespoke furnishings and objects designed to define a space, not simply accompany it.
At Posta Studio, we approached the identity by moving away from the expected codes of high-end furniture. We wanted to create something that felt refined without being traditional, contemporary without becoming overly minimal, and premium without feeling distant.
The system was built around authorship, materiality, and touch.
We designed a handwritten logo that works as a signature, reinforcing the idea of craftsmanship and individuality. The isotype merges the i and the A into a single continuous gesture, created to live beyond the screen through embossing, stamping, and tactile applications. The color palette was developed from the materials that define the Atelier’s universe: bouclé, leather, stone, bronze, and other natural textures.
Every design decision was made to build a brand experience that feels as thoughtful and intentional as the pieces it represents.
Quiet, tactile, sculptural, and collectible.
Brand Identity Design for InterLux Atelier.
Created by Posta Studio.