Krista Cavender Branding and Design

Krista Cavender Branding and Design Online brand clarity workshops for outdoor and wellness founders. Branding consultant for small cottage brands in the outdoor, health and wellness spaces.

Walk away knowing what makes you different and how to communicate it in every conversation, marketing piece, and pitch. I created a digital workshop series for outdoor, health, and wellness founders who need help turning their passion into a brand that's clear, intentional, and strong enough to compete, even in a crowded market.

I've been a little quiet here lately. But I've been busy. Busy building a new project. This project comes from something...
10/08/2026

I've been a little quiet here lately. But I've been busy. Busy building a new project. This project comes from something I’ve been feeling lately…

Getting seen for small businesses online these days can feel harder and harder. I believe part of the answer means getting back into physical spaces, where real people are out doing real things.
So I’ve started a pilot project…
Small space advertising. Small ad placements on local business displays in community spaces I’m choosing very carefully.
My goal is to give local businesses an affordable way to get in front of potential customers, and help people find and remember the businesses around them.
I recently set up my first display at Granite Rock Grill in Rocklin, with local business ads below the restaurant’s specials chalkboard! If you’re nearby, stop in and take a look.
If you’d like to get your business in front of more potential customers, send me a message. I’m happy to share placement details and pricing for the current display, or hear where you’d like to see a future one. . .
Learn more here:
https://wix.to/wvH20Q8

I've been a little quiet here lately. But I've been busy. Busy building a new project. This project comes from something...
10/08/2026

I've been a little quiet here lately. But I've been busy. Busy building a new project. This project comes from something I’ve been feeling lately…

Getting seen for small businesses online these days can feel harder and harder. I believe part of the answer means getting back into physical spaces, where real people are out doing real things.
So I’ve started a pilot project…
Small space advertising. Small ad placements on local business displays in community spaces I’m choosing very carefully.
My goal is to give local businesses an affordable way to get in front of potential customers, and help people find and remember the businesses around them.
I recently set up my first display at Granite Rock Grill in Rocklin, with local business ads below the restaurant’s specials chalkboard! If you’re nearby, stop in and take a look.
If you’d like to get your business in front of more potential customers, send me a message. I’m happy to share placement details and pricing for the current display, or hear where you’d like to see a future one. . .
Learn more here: https://wix.to/IHdLVsOve been

07/20/2026

People aren’t looking for bigger promises. They’re looking for brands that make life feel a little easier. . .
I’m Krista Cavender, and this channel is a deep dive into the intersection of brand psychology and human behavior. I explore the psychology behind the brands we trust, remember, and choose. If you’re a curious small business owner looking to move beyond functional marketing and build a brand that connects, follow me down the rabbit hole!

Subscribe for more brand psychology insights and practical ideas you can apply to your own business.
More on YouTube →

07/16/2026

I’ve been wondering why trust feels so different today, and that question led me down an unexpected rabbit hole.

I’m Krista Cavender, and this channel is a deep dive into the intersection of brand psychology and human behavior. I explore the psychology behind the brands we trust, remember, and choose. If you’re a curious small business owner looking to move beyond functional marketing and build a brand that connects, follow me down the rabbit hole!

Subscribe for more brand psychology insights and practical ideas you can apply to your own business.
More on YouTube →

07/14/2026

Trust isn’t built the way it used to be. Here’s what the latest Edelman Trust Barometer reveals about how people choose brands today. . . .
I’m Krista Cavender, and this channel is a deep dive into the intersection of brand psychology and human behavior. I explore the psychology behind the brands we trust, remember, and choose. If you’re a curious small business owner looking to move beyond functional marketing and build a brand that connects, follow me down the rabbit hole!

Subscribe for more brand psychology insights and practical ideas you can apply to your own business.

More on YouTube →

07/13/2026

Ever wonder why people connect with some brands and ignore others?

I love going down the rabbit holes of brand psychology, consumer psychology, and human behavior to uncover the research behind the decisions we make.

Watch the full video on YouTube, and subscribe if you’re curious too

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Sacramento, CA

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+19162500200

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