08/07/2026
Balancing aesthetic luxury with manufacturing efficiency.
Smith Devereux, Noelle North Coast Brut 2022.
My objective was to maximize the visual equity of the brand's deep personal story—rooted in bespoke calligraphy and subtle astrological elements—while radically elevating its shelf presence to match or exceed price point.
I started the package refresh by refining the original calligraphy for “Noelle”. Next, the standard square label was replaced with a custom luxurious shape tailored to the artwork and complementing the structural components of the glass. I selected a shade of black that mirrored the look and tactile aesthetic of the top black matte foil hood that worked best with the selected matte laminate covering (print material) over the label. Now that’s a bottle of sparkling wine to celebrate with! Thank you, Smith Devereux, for trusting Kellen Design with this project.
Solving problems with custom print and digital artwork.
Contact me now, or go to KellenDesign.com for more information.