Ecendant Interactive

Ecendant Interactive At Ecendant Interactive, we leverage our proven online marketing strategies with creativity and technological depth on behalf of our clients so they can better attract and retain their customers. Communicate at a Higher Level. 703-264-7437
At Ecendant Interactive, we leverage our proven online marketing strategies with creativity and technological depth on behalf of our clients so they can better attract and retain their customers. Our products and services engage people and spark an ongoing dialogue with them to maintain targeted one-to-one communication. Whatever your industry, whether it be real estate development, legal services, financial services, or food & wine, we have the creative, interactive solutions to grow your business and customer base.
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01/21/2020

We're happy to announce our move to MakeOffices in Reston Town Center! Contact us today for all your marketing needs!

Social analytics platform Quintly has conducted a new study of Instagram post performance, analyzing more than 34k Insta...
09/11/2019
New Study Looks at How Emojis, Videos and Caption Lengths Impact Instagram Post Performance

Social analytics platform Quintly has conducted a new study of Instagram post performance, analyzing more than 34k Instagram business profiles, and 5.4 million posts, which were published between January 1st and June 30th, 2019.

Social analytics company Quintly has conducted a new study of Instagram post performance, and how various elements can impact your results.

A recent survey by The Manifest sought to glean more insight how social media users from across the U.S. interact with b...
08/20/2019
New Study Examines How Brand Engagement on Social Influences Purchase Behavior

A recent survey by The Manifest sought to glean more insight how social media users from across the U.S. interact with brands on social platforms, and how those interactions subsequently influence their buying decisions.

A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media, and how these interactions influence their buying decisions.

In it's latest attempt to get more people using Facebook Stories, Facebook has introduced a new Stories option, which wi...
08/08/2019
Facebook Adds New Slideshow Option to Facebook Stories to Boost Usage

In it's latest attempt to get more people using Facebook Stories, Facebook has introduced a new Stories option, which will enable users to add a still image slideshow to their Story.

Facebook has added yet another option to Facebook Stories as it seeks to inspire more Stories usage.

The team from Visual.ly have created this infographic of 12 key tips from the mind of content advisor Ann Handley. The t...
08/01/2019
12 Steps to Create Ridiculously Good Content for Your Website or Blog [Infographic]

The team from Visual.ly have created this infographic of 12 key tips from the mind of content advisor Ann Handley. The tips - as outlined in Handley's book 'Everybody Writes' - provide a key framework for how to create better blog posts, with a range of important notes to keep in mind when communicating your ideas.

Looking to improve your content efforts? These key blog tips from Ann Handley will definitely help boost your posts. 

There are ways you can accomplish both revenue and agency growth. The answer: Use marketing automation to increase sales...
07/30/2019
The 4 big reasons agencies need marketing automation to survive - MarTech Today

There are ways you can accomplish both revenue and agency growth. The answer: Use marketing automation to increase sales revenue for both your agency and your clients.

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their l...

Voice assistants are expected to dominate online searches moving forward. In fact, according to digital marketing analyt...
07/25/2019
Report: SEO vital in age of voice search

Voice assistants are expected to dominate online searches moving forward. In fact, according to digital marketing analytics vendor, SEMrush, two in five adults in the US now use voice search at least once per day. By 2020, it is estimated half of all searches will have shifted from the keyboard to the microphone.

A fresh study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence.

Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-t...
07/23/2019
10 Social Media Statistics You Need to Know in 2019 [Infographic]

Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it's not going away - in fact, it's becoming more embedded into more societal elements, making it an essential connective tool.

This collection of stats will help provide some perspective on the state of social media usage, which may assist in your strategic planning.

Are you looking for ways to improve your business website? Would you like to convert more website visitors into sales in...
07/18/2019
The Best and Worst Words to Use in Your Website Call to Action Buttons [Infographic]

Are you looking for ways to improve your business website? Would you like to convert more website visitors into sales inquiries or subscribers? The team from Synecore share their tips for more effective website call to action buttons in this infographic.

Ensure your website CTAs drive visitor action with this collection of insights and tips.

We live in a post-traditional sales world. Prospective customers expect to receive personalized content. There is so muc...
07/16/2019
How Conversational Marketing Helps You Connect with Your Customers

We live in a post-traditional sales world. Prospective customers expect to receive personalized content. There is so much noise and content available online that, in order to focus, people filter out anything that is not particularly relevant. Personalized content ensures that messaging is relevant to the reader which help that message stand out.

We live in a post-traditional sales world. Prospective customers expect to receive personalized content. There is so much noise and……

With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mo...
07/11/2019
Getting started with mobile attribution - Marketing Land

With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45% this year to hit nearly $40 billion worldwide.

With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app ins...

Since the dawn of social media marketing, brands have been trying to work out the magical best time to post, in order to...
07/09/2019
New Report Looks at Best Times to Post on the Major Social Platforms in 2019

Since the dawn of social media marketing, brands have been trying to work out the magical best time to post, in order to maximize engagement, boost reach and, ultimately, increase conversions.

Sprout Social has updated its best times to post on social media overview, highlighting the most engaging times for 2019.

Are you looking for ways to leverage your website to better grow your business? Want to know the website optimization st...
07/02/2019
7 Powerful Website Optimisation Strategies to Rapidly Grow Your Business [Infographic]

Are you looking for ways to leverage your website to better grow your business? Want to know the website optimization strategies that'll help you gain new customers? The team from BD Ventures share their top website growth tactics in this infographic.

Looking for new ways to stimulate growth, and maximize your digital marketing efforts? Check out these tips. 

Your web design and copy is important, but it can also come down to the specific words and phrases you use, with some pr...
06/20/2019
88 Compelling Words and Phrases to Prompt Website Visitors into Action [Infographic]

Your web design and copy is important, but it can also come down to the specific words and phrases you use, with some proven to be more effective at inciting psychological response, and triggering behavior.

Using just the right words can help increase your website conversions. Check out this listing of action-prompting terms.

Building a brand that's relevant, memorable and valuable online requires a lot more than fancy visuals, fast-moving vide...
06/13/2019
20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand

Building a brand that's relevant, memorable and valuable online requires a lot more than fancy visuals, fast-moving video or knowing how to play the latest Facebook, Instagram or LinkedIn algorithms.

Digital marketing is about more than just posting pretty pictures and working to beat the algorithms. Here are some tips to help you boost your efforts from contributor Pam Moore.

Video marketing is huge, and YouTube is the online home of video content. With more than 1.8 billion active users, YouTu...
06/11/2019
4 Steps to Help Maximize Your YouTube Marketing Strategy

Video marketing is huge, and YouTube is the online home of video content. With more than 1.8 billion active users, YouTube remains the leader of the pack, despite rising challenges from Facebook and Instagram (particularly via Stories).

Looking to maximize your YouTube marketing efforts? Here are four key strategy tips.

Check out the touchscreen kiosk we recently built for Monarch Condominium in Tysons! This interactive system offers a 3-...
06/04/2019

Check out the touchscreen kiosk we recently built for Monarch Condominium in Tysons! This interactive system offers a 3-D, fully rotatable, rending of the building so users can visit every floor and available units without taking a step! And an interactive map of the Tysons area highlights nearby amenities. The touchscreen links to a wall display, making it the focal point of the Sales Center. We love seeing our happy clients as their project comes to life!

While Google is still the best at directing visitors to sites, you can’t look at those numbers without being impressed. ...
05/30/2019
How to maximize social media traffic to your site - Marketing Land

While Google is still the best at directing visitors to sites, you can’t look at those numbers without being impressed. Turning to social media for extra traffic is a very worthy investment — if you play your cards right.

How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, What...

Many of the “big ideas” behind legendary TV ads are universal. But, no matter how brilliant the original concept, the ad...
05/28/2019
Reimagining classic ad campaigns for a multi-screen world - Marketing Land

Many of the “big ideas” behind legendary TV ads are universal. But, no matter how brilliant the original concept, the advertiser would still need to contend with the realities of today’s fragmented media landscape. Let’s look at a few best practices using well-known commercials from the past to illustrate the new demands on brands and their creative partners.

Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands.

People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms,...
05/14/2019
7 best social media monitoring tools for any business - Search Engine Land

People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and thus amplifiable — for businesses.

People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and thus amplifiable — for busin...

Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million...
05/09/2019
Video ad spend soaring in 2019, favoring original content, programmatic buys - Marketing Land

Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, up from $14.2 million in 2018, according to a new report from the Interactive Advertising Bureau (IAB).

Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer.

Many companies rely solely on their marketing teams to create content, however the most successful content marketing cam...
05/07/2019
5 Reasons Why Your Entire Team Should Contribute to Your Content Efforts

Many companies rely solely on their marketing teams to create content, however the most successful content marketing campaigns require a team effort. From managers and quality analysts to technical support and sales teams, getting the entire organization to contribute to content has many benefits.

The most successful content marketing campaigns require a team effort - here are five reasons why you should look to incorporate your entire team into your content process.

It has happened. Mobile has been talked up and up -- but today we have confirmation that not only is it digital's bigges...
04/30/2019
Mobile Crowned King Of Digital Marketing

It has happened. Mobile has been talked up and up -- but today we have confirmation that not only is it digital's biggest channel, but also accounts for just over a half of every pound put into digital marketing.

Mobile now accounts for 51% of UK digital spend -- and video is still rocketing too.

If you’re looking to build brand awareness, increase your market reach and drive sales, then you should be all about You...
04/25/2019
9 Ways Brands Can Explode Their Sales With YouTube

If you’re looking to build brand awareness, increase your market reach and drive sales, then you should be all about YouTube. This video-sharing website has more than 1 billion users who watch more than five billion videos. Not only that; YouTube is also the second-largest search engine.

Making optimal use of YouTube is less expensive or difficult than many entrepreneurs realize.

Today’s marketing departments are creating more videos than ever before – and with good reason as such content attracts ...
04/11/2019
The seven deadly vids: Video content to amplify and generate leads on social media

Today’s marketing departments are creating more videos than ever before – and with good reason as such content attracts more organic traffic from search engines, keeping prospects on websites for longer.

It's important to have video as part of a content marketing strategy - when looking at ways to not only drive lead generation, but offer something visual and engaging to really tell a story.

Building a social media following is difficult - it requires patience, consistency and a commitment to learning what you...
04/09/2019
15 Ways to Fail at Social Media Marketing [Infographic]

Building a social media following is difficult - it requires patience, consistency and a commitment to learning what your audience wants and needs from your brand on social platforms.

Building an effective social media presence is difficult, and there are some surefire ways you can turn people off. Check out this list.

While the social media landscape is always changing, the fundamental building blocks of an effective strategy remain the...
04/04/2019
8 Steps to a More Effective Social Media Marketing Strategy [Infographic]

While the social media landscape is always changing, the fundamental building blocks of an effective strategy remain the same. Without them, you're likely wasting your time - or at the least, you're not seeing optimal results from your efforts to connect and engage with your online audience.

Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements.

Address

12110 Sunset Hills Road, #600
Reston, VA
20190

Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

+17039726392

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At Ecendant Interactive, we leverage our proven online marketing strategies with creativity and technological depth on behalf of our clients so they can better attract and retain their customers.

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