Of the Hour Brand Studio

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United States
Raleigh, NC
Of the Hour Brand Studio

Intentional brands, authentic connections.
(1)

10/08/2026

First time designing for a law firm and 10/10 would do again 💯

While I *mostly* work with women, my friend Zech passes the vibe check; so when he came to me a year into his budding law firm for a strategic brand identity of course I agreed.

A year ago he had also contemplated working with me on a semi-custom flash brand (our lowest price, for new founders)

But after our first conversation, he made the decision to hold off and figure out what direction he wanted the firm to go in first.

(We always support business owners taking the step that feels right for them, and help guide you to a decision based on your immediate and long term goals)

For Zech, it was clear that taking that year to learn through trial and error was the right choice, and allowed him to jump up to a fully custom brand identity now that he had a direction and target audience.

After a strategy call, we got to work building a law brand that:

a) stood out from the stereotypical, cold and corporate vibe, and
b) reflected Zech’s commitment to fair representation, intentional relationships with his clients, and his unique collaborative approach.

We leaned into warmer colors and nostalgic fonts for an old-school-attorney-meets-modern-advocate vibe.

Drawing inspiration from traditional symbols of justice and knowledge for the icons, we balanced it with an unexpected pattern reflecting the classic architectural style of respected judicial buildings in the US.

The final result was a thoughtful brand rooted in history, reverence for the practice of law, and clear dedication to genuinely fighting for the underdog.

Every brand we design is built from strategy, with evolution and your future goals in mind.

If you’re ready to design a brand that reflects who you are becoming, that you’re actually PSYCHED to share with the world;

Comment READY and we’ll send you the application to work with us 💌

09/21/2026

Stop settling for “safe” brands✨

Your *brilliance* deserves a creative, strategic brand with depth.

One that doesn’t look like every other brand in your industry.

And you deserve to feel ELECTRIFIED to share your branding, not just “this looks pretty good” (did that hit a little harder than you were expecting??)

These are all from our custom brand identity portfolio, BUT we’re so happy to announce that there are now TWO tiers for custom branding!

You asked for it, we listened. So many of you are in a beautiful, established place with your business; you’re no longer brand-new, and you’re not scaling big (yet - or maybe ever)

You’re just ready to have your brand finally match the momentum you’ve created and the capacity to meet your goals!

If custom branding felt out of the realm of possibility before, maybe give our new Clarity Era page a read. See if it resonates. (Comment CLARITY for the link 💖)

Which of these is your favorite?? ⬇️
P.S. I’m in the process of updating our signature brand stage quiz with this new information as well, and I’ll let you know when it’s live! (This is perfect if you’re on the fence of where your brand is at right now)
Brand inspiration, brand design, strategy, messaging, website design, brand photography, small business, entrepreneur, custom

09/14/2026

I spent a year convincing myself that a free daily latte from the coffee shop next door made up for sitting in a windowless corner making $40k.

The corporate world loves telling multi-passionate creatives to pick one tiny lane and stay quiet in it.

“Do your job, work hard, and eventually you’ll climb the ladder to where you want to be.”

That is exactly what I thought my life would look like when I was 22: A stable career, steady incline of position, and a place where my hard work would be rewarded.

Except, what they don’t tell you is that you should ALSO expect to take on 27 additional hidden jobs you didn’t sign up for. And they should all be done as top priority. Because everything is urgent, all the time, and you owe them loyalty.

“We’re like a family.” (Ever been told that?😬)

So you try *real hard*, spend all your time and energy working, hoping you’ll be recognized. And listen, that might happen!

But I realized all that time and energy I was investing into someone else’s model of success, I could instead invest into myself.

What if I did the hard work, balanced lots of tasks (including ones I don’t love like bookkeeping), and worked weekends but instead of growing someone else’s business, I was… growing my own?

On my own schedule, in a way that felt so much better than sitting in a windowless office hoping to be noticed.

So I did it.

Taking the leap into running my own studio was terrifying, but it gave me so much FREEDOM and energy.

That’s what I wanted out of my career. You deserve that too!

Your business deserves design led by YOUR story, that matches who you are and who you’re becoming

(not a rigid box that stifles you. we don’t need to go back there.)

When we design brands built for evolution, we get the strategic foundation to actually scale, on our own terms, *without* feeling boxed in.

Success, defined by you.

Tell me in the comments: what was the exact moment you realized corporate life was not going to work for you?

09/09/2026

Still *obsessed* with this transformation for NC-based Pure Folk Naturals.

We took their visual identity from an early DIY Canva look to something that genuinely represents where they’re heading as a brand, expanding into a skincare-for-all market that appeals to all folks (not just farmer’s market regulars).

These founders needed a strategic system that could hold both of their strengths, their history, and clearly signal that their products are built for everyone. We dug into the real story and their long-term vision to create a brand built for evolution, and big ambitions for the future.

We used a bold typography system and an unexpected color palette that felt grounded, intentional, and welcoming to every skin type while also disrupting what you’d expect from a standard skincare brand.

It’s strategic, it’s story-led, and it’s design for who they are and who they’re becoming.

If you are ready for a brand that feels as good as it looks, let’s get into it!

Comment QUIZ and I’ll send you the link to figure out exactly what brand era you’re in right now and how to take it to the ~next level~

08/25/2026

just checking in 💖✨💖

(Also especially because of Dolly 💔)

08/17/2026

Stop settling for stereotypical, boring brands ✨

Your *brilliance* deserves a creative, strategic brand with depth.

And you deserve to feel EXCITED to share your branding, not just “meh” (did that hit a little harder than you were expecting??)

These are all from our signature custom brand identity portfolio, but if you’re working with a smaller budget or as a less established business, keep an eye out for the semi-custom version coming soon 👀

AND stick around for more small business owner advice mixed with messy adhd commentary! 🤘

Brand inspiration, brand design, strategy, messaging, website design, brand photography, small business, entrepreneur

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Raleigh, NC

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http://ofthehourstudio.com/

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