05/22/2026
13 gets a weird little reputation.
A century or so of branding problems, apparently. But the “unlucky” thing is actually pretty new. Before that, 13 was tied to lunar cycles, transformation, and feminine creative power. Which honestly makes more sense to me anyway.
Because transformation has never felt particularly unlucky.
Uncomfortable sometimes? Sure. But necessary… almost always.
So naturally, 2026 arrives with 13 full moons, including a blue moon in May, right as I’m launching Lucky 13. And listen. I’m not building a business strategy exclusively around moon lore. I do still pay taxes and use Google Docs.
But still, I pay attention to timing like that.
This is also my 13th year leading Wild Blackberry Studio, which feels surreal to type out loud. Thirteen years of helping people translate the thing in their head into something another human can actually feel when they land on a website or pick up a pitch deck or hear them talk about their work.
And after all this time, the biggest thing I’ve learned is that good work deepens through relationships.
The strongest projects usually start with a conversation that turns into another conversation and eventually into years of shared context. You learn each other’s rhythms. The work gets clearer. Braver. More honest.
Some of you have been with me for a very long time. Some of you just got here and immediately felt familiar somehow. That part means everything to me.
Lucky 13 feels less like a launch and more like standing still long enough to notice what’s been built over time. Which, apparently, is my favorite kind of success. More soon.
