Designing UX with Willy Lai - UX Design Workshops

Designing UX with Willy Lai -  UX Design Workshops Silicon Valley product design leader with 25+ years at Apple, Samsung, PayPal; teaching UX worldwide. A real influencer.

I’m a product design leader with over 25 years at Silicon Valley tech companies (Apple, Samsung, PayPal, Intuit, eBay) teaching UX design through my talks and workshops around the world. My 2-day workshops cover all phases of the UX design process, including user-centered design, business strategy and ROI of UX, design principles and methodologies, product ideation and concept development, design

thinking, cross-functional collaboration, presentation skills, and career development. Attendees have included designers, researchers, product managers, and developers from organizations such as Google, Pinterest, Emirates, University of Cape Town, Canad Inns, PKO Bank Polski, Mirum, Kaiser Permanente, Abu Dhabi Tourism & Culture Authority, 23andMe, Orange, and Genentech. Past Workshops:
• Pratt Institute, New York
• Cairo, Egypt
• Cape Town, South Africa
• Winnipeg, Canada
• Dubai, UAE
• Berlin, Germany
• London, England
• LG, Santa Clara
• San Francisco
• New York
• Boston
• Nickelodeon (Viacom), New York
• Los Angeles
• Google Campus Warsaw, Poland
• Citrix, Santa Clara

Testimonials:
“I had recently attended a Nielsen-Norman Group conference in San Francisco and found W***y’s Workshop to be much more valuable, not to mention way more fun, engaging and interactive!”
– Steve Eliopoulos, Developer/Designer (Los Angeles)

“It's a rare privilege to learn from a master - so when the opportunity presented itself to take a UX workshop with W***y Lai, I jumped at it. Even though I'm a senior UX practitioner, I gained some new tools and techniques(!) with W***y as well as a deeper understanding of how to create value for my clients quickly. His workshop is comprehensive, and the learning is internalized by actually applying the methodologies he's teaching to a specific project. I thoroughly enjoyed the workshop and highly recommend it to anyone from product managers to developers to designers.”
- Kim Johansen, Co-Founder & Chief of Product Design (London, England)

“I cannot say enough good things about both W***y and his workshop. His experience and expertise in the field made for an exciting two days. I ...recommend W***y's workshop to anyone who is interested in UX no matter their experience level. If you are looking into one of W***y's workshops...I wouldn't hesitate! or you could miss out on a great opportunity."
- Ashley Ziolkoski, Graphic Designer (Winnipeg, Canada)

"W***y's reputation as one of the world's foremost experts in UX design is well-deserved. I partnered with W***y for a unique campaign (workshops, talks, and social networking events) to bring UX design thinking to a community of forward-thinking doers and leaders in Winnipeg, and he did not disappoint."
- Christian Robin (event host), RRC Polytech

"W***y is a UX design guru. I've had the privilege of collaborating with him... as a guest speaker at his famous UX workshops around the world. If you get the chance to catch one of his signature UX workshops...make sure not to miss it. They're always oversubscribed for a reason."
- Sami Ramly (workshop guest speaker), XR Product Leader & Speaker

More Info:
https://www.linkedin.com/in/willylai (profile)
https://www.linkedin.com/company/willylai (workshops)
(instagram & twitter)
[email protected] (email)

"Designing for Outcomes" closing keynote speech for the inaugural Amazon People Experience Technology (PXT) organization...
06/17/2023

"Designing for Outcomes" closing keynote speech for the inaugural Amazon People Experience Technology (PXT) organization internal UX conference. Participants included designers, researchers, and leaders of the PXT UX organization.

Testimonials:
"After hearing good things about W***y and seeing how inspiring his previous talks were at other events, we recruited W***y to be a closing keynote speaker at our inaugural UX Design Conference for Amazon's People Experience and Technology (PXT) Org. This was no small ask, given the current climate of layoffs and return to office plans. Ending on a positive and inspiring note was crucial and W***y hit all of those points beautifully along with very valuable insights and his perspective as a leader in the field. His humor had completely lifted the room and reminded us all as designers why we do what we do. If you're looking for an engaging and dynamic speaker, highly recommend W***y for your next event!"
- Carolyn Scudder, Senior UX Designer at Amazon

"We were fortunate to have W***y join our inaugural People Experience and Technology (PXT) UX Design Conference at Amazon as the closing keynote speaker. His talent for simplifying complex ideas with everyday analogies is truly impressive. Not only did W***y deliver an engaging talk, but he also went beyond expectations, considering how his message could inspire our audience and leave a lasting impact on their work/life. With a human-centered mindset, W***y's approach touched both the hearts and minds of the attendees, creating a memorable experience filled with joy and humor. I wholeheartedly recommend W***y as a captivating speaker for your next event."
- Bing-Hsun Wu, UX Designer at Amazon

"I attended Amazon's inaugural People Experience Technology (PXT) internal design conference, where W***y delivered an outstanding closing keynote on "Designing for Outcomes." The speech provided valuable insights into the impact of good and bad design practices, the importance of research and data, and aligning design decisions with business goals. It was truly enlightening. W***y's ability to connect design with organizational success through OKRs and KPIs was impressive."
- Sanaz Saeedi, UX Designer II at Amazon

"I had the opportunity to attend the Amazon's People Experience Technology (PXT) design conference this year, where W***y was a closing keynote speaker. He delivered a really engaging and thoughtful talk on "Designing for Outcomes". He touched on various facets of human-centered design in an organizational setting in a very consumable format with ample examples which made it impactful and easier for attendees to follow through. His sense of humor just lifted the energy of the room and made it not just an educational but fun segment too. I would highly recommend W***y as a speaker for your next event!"
- Mrunmayee Patil, UX Designer II at Amazon

"I highly recommend W***y as a public speaker on product design and UX. We recently had the pleasure of having him at our team's design conference, where his talk was simply awesome. W***y delivered a captivating presentation, using vivid examples to illustrate the impact of good and bad design in our daily lives. He effortlessly connected with the audience, creating a friendly and casual atmosphere that made everyone feel engaged. His depth of knowledge and expertise in product design and UX was evident throughout his talk, providing valuable insights and practical advice. If you're looking for an exceptional speaker who can educate and engage your audience on the fascinating world of product design and UX, I highly recommend W***y!"
- Fangru Wu, UX Designer at Amazon

Pratt Institute, New York"Stakeholder Interview" Workshop and "Business Value of UX" Guest Lecture for Pratt Institute o...
04/13/2022

Pratt Institute, New York
"Stakeholder Interview" Workshop and "Business Value of UX" Guest Lecture for Pratt Institute of Brooklyn, New York. Participants included Pratt graduate students from the School of Information, M.S. Information Experience Design (IXD), M.S. Library and Information Science, M.S. Museums and Digital Culture, and M.S. Digital Analytics and Visualization programs.

Testimonials:
“I enjoyed attending W***y's lecture and workshop for the Pratt Institute Center for Digital Experiences. He is the rare speaker who can tell informative, illustrative stories while providing concrete advice and tips. As an MSLIS student embarking on a UX research career, his framing of business value and stakeholder management provided an excellent foundation for my approach to future work. I'm grateful for his openness to questions (and thorough answers) and willingness to share his years of expertise with the aspiring designers and researchers in my Information Science cohort!”
- Melissa Bowden, M.S. Library & Information Science at Pratt Institute

“I really enjoyed W***y's workshop at the center for digital experiences at Pratt Institute! His storytelling was interesting and made me immersed in the UX situation of daily life. Also, he demonstrated the process of interviewing clients and pointed out the key insights. Very impressive!”
- Shan Chang, Student, M.S. Information Experience Design at Pratt Institute

“I enjoyed and learned a lot from W***y's workshop for the Center for Digital Experiences at Pratt Institute. The lecture was very instructive. The way W***y illustrates real-life examples related to UX and business is engaging and makes it easy to follow along. As a student discovering the world of UX, how he approaches client relationships and business goals gave me a solid foundation for thinking about customers. Through his rich experience, I gained many insights on how to meet users' needs and goals via strategic design.”
- Alissa Fioretto, Student, M.S. Museums & Digital Culture at Pratt Institute

Cairo, Egypt – The Greek Campus2-Day UX Design Workshop at the Greek Campus, Cairo's growing technology and innovation p...
04/13/2022

Cairo, Egypt – The Greek Campus
2-Day UX Design Workshop at the Greek Campus, Cairo's growing technology and innovation park. Participants included companies and institutions such as Trella, OLX, Buseet, EFG Hermes, Toptal, MedStreaming, Mindleap, Noon Academy, GET, and The Greek Campus.

Testimonials:
“I had the pleasure of attending an in-depth UX workshop with W***y in Cairo, Egypt. The workshop was very insightful and W***y gave a plethora of spot on examples and tips. Definitely recommended!”
- Yasmine Helmy, Growth Marketing Lead at Instabug

“I have attended the "UX Design Workshop by W***y Lai" workshop in Cairo and it was very helpful, to say the least. The way the workshop was constructed was very structured and has helped us understand how the UX journey starts and ends (although it never ends and always keeps improving). Coming from an operational background with minor interaction with design and UX, i was amazed by how this workshop made it easy to understand the main pillars of any product and differentiate between a good product and a bad one. Highly recommend any workshops with W***y !!!”
- Omar Hagrass, Co-Founder at Trella

“It's no secret that W***y became one of my favorite instructors. I stepped into his UX workshop in Cairo with little to zero knowledge in UX and expecting to leave with just as much, but W***y's experience and exceptional teaching style led me to a completely different direction. Even though the techniques that I learned from him were in a UX workshop, I am now successfully applying them in different parts of my daily workflow. I enjoyed and learned a lot from his workshop and I would gladly attend and recommend another one.”
- Mostafa Fouad, Senior Frontend Developer at Toptal

“I had the pleasure of attending W***y’s UX Design workshop in Cairo; It was a thoroughly enjoyable experience. W***y’s approach to teaching UX is simple, entertaining and engaging. He generously shared his wealth of industry knowledge and expertise and delivered a fun keynote filled with diverse, insightful and even humorous case studies that covered the fundamental pillars of UX design and an introduction to UI design principles. What truly made this workshop unique is its coverage of business strategy and career development, which provided invaluable insights to young talents working in a growing market such as Egypt who do not have access to such expert industry knowledge and the intersection between business, technology and design. W***y was very approachable and answered questions and engaged in debates in a warm and friendly manner during and after the workshop. I was very fortunate to be part of this workshop and I look forward to attending more workshops with W***y if he visits Egypt one more time or if I travel to any country or UX conference with him in town.”
- Yasser Nazmy, UX Lead at Noon Academy

“I have joined the UX workshop with W***y Lai in Cairo he is talented and excellent.”
- Asmaa Diab, Senior UI & UX

Cape Town, South Africa - UX South Africa 1/2-Day UX Strategy Workshop (right photo) and opening keynote talk (left phot...
04/13/2022

Cape Town, South Africa - UX South Africa
1/2-Day UX Strategy Workshop (right photo) and opening keynote talk (left photos) at the UX South Africa conference in the Sports Science Institute of Cape Town, South Africa. Participants included companies and institutions such as University of Cape Town, Empire State, Foolproof, EOH Coastal, Wonga, and Zapper.

Testimonials:
“I thoroughly enjoyed this workshop and found it immensely valuable! It was informative, interactive and looked at UX through a more strategic and business orientated perspective, which I often feel as UX practitioners we can lose sight of. I would highly recommend this to anyone looking to gain new insight into the relationship between UX and business, for a refreshing reminder of our responsibilities as designers and the invaluable knowledge and insights shared by the talented W***y Lai.”
- Kylee Hill, UX Designer at EOH Coastal

“I had the pleasure of participating in W***y’s UX Design workshop at UX Cape Town last November. It was a great balance of theory and hands-on work that we got to do. We ended the session with each team pitching their ideas to a panel. It was great fun and very insightful!”
- Ziqq Rafit, Designer at Foolproof

“I recently attended W***y's Strategic UX workshop in Cape Town, South Africa and it delivered in a big way! As a BA I've recently been asked to get involved in the UX side of things and the approach and delivery of this was spot on. W***y has a wealth of experience and shares that insight and knowledge in a practical, fun and humble manner. He's approachable, easy to converse with and the ideas and constructs he shared married business and design in a way that I'm confident will deliver value to stakeholders and solutionists alike. I've attended other workshops where non-designers or non-UX folk feel like complete idiots. It wasn't the case this time around. Attendees got the chance to co-create in teams with diverse skillsets and apply the ideas in a real-world problem way. I enjoyed this greatly and would recommend that you clear your schedule and go do this if W***y is ever in your city!”
- Jéan Raath, Product Owner at Zapper

“I was privileged enough to attend a recent UX workshop hosted by W***y in Cape Town, South Africa. He was not only warm and friendly, but also a great teacher. He was able to convey the fundamental principles of good UX clearly and simply, and provided the group with a number of key tools to take home with them and apply to their own environments. I now find myself applying these tools and principles on a daily basis. I would highly recommend W***y in this regard!”
- Leigh Richter, Quality Assurance Editor at Empire State Software and Development

“I was lucky and honoured to be part of the workshop from W***y in "Designing UX: Strategy, Ideation & MVP" held at the UX Conference in Cape Town, South Africa. W***y covered valuable principles and useful tips to implement in any UX project. W***y is gifted by presenting and picking up South African lingo quickly :) I am especially grateful that W***y came to South Africa for the first time with his family to give this workshop to talented UX designers in South Africa, I hope that W***y will be able to give more talks in Africa so that more designers and companies can learn and improve UX in the real world from his wealth of knowledge. Thanks again W***y!! or in Afrikaans "Dankie" W***y :) It was great to meet you and excited to see what you will be sharing next!
- Anina Lembrechts, UX & UI Specialist at Wonga

“W***y Lai's workshop at UX South Africa was informative and well put together.”
- Gareth Dawson, User Experience Specialist at University of Cape Town

Winnipeg, Canada - RRC Polytech2-Day UX Design Workshop at Canada's RRC Polytech (left) followed by evening guest talk (...
04/13/2022

Winnipeg, Canada - RRC Polytech
2-Day UX Design Workshop at Canada's RRC Polytech (left) followed by evening guest talk (right) with community leaders at the Chamber of Commerce in Winnipeg, Canada. Participants included companies and institutions such as RRC Polytech, Online Business Systems, Argyle, Canad Inns, Virtus Groups, Changemakers, Emotion Media, Bet Eaze, and Blueshift Innovations.

Testimonials:
“W***y's reputation as one of the world's foremost experts in UX design is well-deserved. I partnered with W***y for a unique campaign (workshops, talks, and social networking events) to bring UX design thinking to a community of forward-thinking doers and leaders in Winnipeg, and he did not disappoint. W***y demystifies UX design and provides applicable knowledge for senior business leaders, and practical skills for workshop attendees - I would not hesitate to recommend him as a workshop facilitator, guest speaker or keynote. Perhaps most importantly, W***y is kind, charming, and an all-around wonderful human being, and I'm very proud to call him my friend.”
- Christian Robin (event host), RRC Polytech

“I had the opportunity of taking part in W***y's UX workshop when he braved the cold and came to Winnipeg, MB. I cannot say enough good things about both W***y and his workshop. His experience and expertise in the field made for an exciting two days. I work both online and in print, and would recommend W***y's workshop to anyone who is interested in UX no matter their experience level. The set up of his workshop also offered some great opportunities to mingle and network with others in the field, including W***y himself. If you are looking into one of W***y's workshops or otherwise I wouldn't hesitate! or you could miss out on a great opportunity. I look forward to the next time W***y comes back to Canada - hopefully I have the pleasure of learning more from him again sometime.”
- Ashley Ziolkoski, Graphic Designer at Changemakers

“W***y is a creative genius. His well thought out 2 day, action packed, hands on workshop was inspiring and fun! The opportunity to create a product from inception to market pitch to a team of experts was invaluable. Not only this process but also his format for grouping us with other esteemed professionals from various industries. The take home is an experience to what good design is and how it solves a problem. Well done and thank you for choosing Winnipeg to present!”
- Lisa Magnusson, Interior Design Consultant / Tourism and Hospitality

“I attended one of W***y's 2-day UX Workshops in Winnipeg and found it illuminating. It covered what activities occur (like User Research, Market Analysis, creation of Personas) before a single line of code even gets written. I found it informative. In the majority of the projects I've worked on, the requirements have already been gathered and as as developer I don't get a chance to participate in those activities. The group-based task in the workshop also helped enforce the concepts that W***y went over. All in all, I recommend this workshop to other developers that are interested in learning about UX design methods and techniques.”
- Francis Lopez, Internal Systems Lead at Online Business Systems

“I had the privilege to attend W***y Lai's Winnipeg stop on his UX Workshop World Tour this past January. Throughout his two day workshop, I enjoyed meeting and working with professionals of diverse backgrounds: developers, business analysts, designers, managers, and educators. This workshop truly delivers value for both UXers and non-UXers. W***y brings with him a wealth of experience and knowledge. In covering principles of UX, he makes principles tangible through physical analogous examples, marrying environmental design concepts with digital experiences. As an experienced educator, he brings a level of sincerity, patience, and insight to his workshops that adds so much value to attendees. I appreciated the rapid prototyping exercises that our workshop teams were guided through. For myself, working at an educational institution, I feel like I took away some valuable ideas that my colleagues and I can use to encourage our project students to use for gathering requirements and conducting user research. Thank you, W***y, for coming to Winnipeg and sharing your experiences with us.”
- Andrea Ardiles, Educational Assistant at RRC Polytech

“W***y's seminar of UX is very informative. Not only did it reinforce some of the practices we were already undertaking or considering, he presented a formal and measurable method of product feature determination that we will definitely be adapting to our needs. He is also very approachable on- and offline if you have questions. I recommend attending one of his seminars if you can.”
- Clayton Rumley, Computer Programmer Analyst at RRC Polytech

“I was very pleased to be included in a small group that was able to hear about best practices on UX and W***y’s experience from own projects and observations on other ones. As a subject matter expert in UX he applies the same care and thought in his presentation and training practice. He also is very easy to interact with and share ideas. I highly recommend any organization who wants to make strides in UX to talk to W***y.”
- Kemal Leslie, President at Emotion Media Inc. – Developers of Fannex

“I attended W***y Lai's UX Canada Workshop in January 2018 in Winnipeg, Manitoba. As a Marketing, Communication and Sales generalist I have had the opportunity to work in many industries over the past two-plus decades. As marketing tools in the digital and data analysis age continue to evolve and advance W***y's UX Workshop gave me the opportunity to reaffirm that many of my intrinsic ideas, thoughts and opinions - molded through years of trial and error in participating in the design/build of friendly usable UX models, and across a number of channels - were indeed valid and definitely headed in the right direction. The opportunity to focus for two days with a team of professionals from other disciplines added further value in that one of the main lessons of W***y's UX Workshop was that great UX design is not developed in a vacuum and indeed it "takes a village" to create something truly remarkable. Thanks again W***y for venturing to Winnipeg and sharing your experiences and knowledge with me and the rest of the workshop attendees!”
- Trevor Buhnai, Vice President, Marketing at Canad Inns

“I had a great pleasure of knowing W***y and attending his UX workshop in Winnipeg, Canada. W***y is a very talented speaker, teacher, and communicator. He really took the time to personally get to know all of us, and making sure that we understood everything. The experience that I learned from W***y's workshop was above my expectations and I am already applying all of what I learned from W***y's workshop in my day job managing app development projects. I can already see the great results from what I learned. Thank you W***y for such a great value!”
- Mohamed Ibshara, Product Marketing Manager at Bet Eaze, Inc.

“W***y's UX Design Workshop was fast paced and informative. He did a great job covering the UX design process and applying the concepts through a 2 day group project. It was a great way to learn about UX in a hands on, collaborative environment. I would recommend to anyone who's curious about understanding where UX design sits in the product development process.”
- Jenny Tang, Graphic Designer

“W***y's Canada UX workshop was fun and informative! It's a great introduction for people who are just learning about user experience design, as well as a good refresher for current UX professionals. The group activities were a good way to experience being part of a start-up project that allowed us to apply what we learned on the spot. I'm looking forward to bringing back this knowledge and applying them in my own workplace!”
- Christian Gilbang, UX Designer at Blueshift Innovations

Dubai, United Arab Emirates2-Day UX Design Workshop at Dusit Princess Residence Dubai Marina in Dubai, United Arab Emira...
04/13/2022

Dubai, United Arab Emirates
2-Day UX Design Workshop at Dusit Princess Residence Dubai Marina in Dubai, United Arab Emirates, with guest speaker, Sahiqa Bennett, CEO of Searchie & Searchie, a talent search firm in Dubai, who offered job search tips and career advice during the career development session. Participants included companies and institutions such as Emirates, GET, Alef Education, Creability, Mirum, Abu Dhabi Tourism & Culture Authority, and Hinza.

Testimonials:
“Few people in Dubai have the opportunity to work with an industry leader in UX who is also a coach and mentor, but I did when I met W***y. I attended his workshop which played an important role in my career. I was always in awe of W***y’s ability to command a room of UX people and get them on board with great ideas, show them the mythology of creative thinking, and how to set their UX apart in the market. We will sure miss his workshops and look forward for more of his. W***y is an asset of inspiration for leading designers and UX enthusiasts.”
- Maurice Jallad, Manager UI / UX at GET Group

“W***y has done an amazing job compiling a holistic UX process into a 2-day hands-on workshop in Dubai. The workshop was not only comprehensive and engaging, but also entertaining. You get to learn about a topic and practice it at the same time. Whether you're a complete newbie, a junior, or a senior, I highly recommend it and guarantee you're gonna come out of this workshop with a new learning outcome and an added value.”
- Eslam Tawakol, Administrator, Project Management Office for PCT

“It was great to attend and partner with W***y for his fantastic UX workshop here in Dubai. It was a very organised and practical event with some invaluable information. There is a lack of understanding of UX in the MENA region and he gave first hand advice from his own experience. It was also interesting to hear how things are done in Silicon Valley compared to here and what UX people can do to grow their careers. I joined W***y to give advice to the audience on the career development piece. I was impressed by his background and how he was able to help others through some very practical scenarios and real life examples. The audience and attendees were very much engaged. I would strongly recommend his workshops as W***y comes from a place of experience not assumptions. Please come back to Dubai soon!”
- Sahiqa Bennett (workshop guest speaker), CEO at Searchie & Searchie

“I recently attended W***y”s workshop “designing UX” in Dubai, it was an honor to get to know W***y and it was a great refreshment workshop to attend, i wish it lasted longer... as UX is to a product, the workshop was the same... Desirable, Usable, Useful. Thanks W***y again. Looking forward for the next one.”
- Edgard Abboud, Senior Digital Communications Officer (UX/UI) at Abu Dhabi Tourism & Culture Authority

“I attended W***y’s workshop in Dubai. The workshop was well-organized covering all elements of UX design process. Besides, I got a good chance to know and work with other designers in the workshop. I strongly recommend the workshop to people who would like to understand the key of UX design in a short time and expand their network.”
- Guannan Li, Senior UX Designer at Alef Education

“W***y's UX workshop structures essential elements when designing a user experience. A focus on desirability, practicality and simplicity were important pillars as well as how UX are split into 5 core layers. The workshop ranged from covering principles to actually getting contacts from investors and fellow designers by the end of the workshop. I'm glad I got the chance to meet W***y and attend his workshop when he visited Dubai, it was as engaging as it was informative.”
- River Gandour, Engineer at Creability

“I found the UX workshop by W***y in Dubai pretty interesting. I learned about the different layers of UX before a website/App needs to be launched. I was also able to apply what I learned in small teams which made it engaging.”
- Leila Charafeddine, Digital Graphic Designer UI & UX at Mirum

“Dear W***y It was a pleasure to participate at the Dubai UX workshop last week. I was so excited about it, and hope I'll be able to apply what I've learnt. Hope to see you again in future events.”
- Niloofar Azizi, UI Developer At Hinza

Berlin, Germany2-Day UX Design Workshop at H4 Hotel Berlin Alexanderplatz, in Berlin, Germany. Participants included com...
04/13/2022

Berlin, Germany
2-Day UX Design Workshop at H4 Hotel Berlin Alexanderplatz, in Berlin, Germany. Participants included companies such as Eyeo, Naspers Services GmbH, Heidelberger Services AG, and Nobel Biocare Services AG, DDB Tribal, Gira Giersiepen GmbH & Co. KG.

Testimonials:
“I really enjoyed the UX workshop, very informative, practical and fun. Would definitely recommend the workshop to anyone who is looking to broaden their UX skills.”
- Enzo Giannone, Project Manager at hsag Heidelberger Services AG

“W***y is a great listener, mentor and guide: left no one behind in his UX workshop sessions, with a clear approach and quite a lot free space for personal freedom and interpretation. He's more interested in the results and the proof of concept, than the process itself. W***y pushes his mentees to strive for excellence, meaning the best outcome for the customer and user. Thank you for this great hands on but high level experience!”
- Marcus Podorf, Interim Head of Lufthansa Premium Brand Refresh at DDB Tribal

“The workshop provides a round up perspective on User Experience, the User Centered Design Process and Usability. From getting to know the user over to test your concepts to presenting your product, all topped with little anecdotes from W***y from the Silicon Valley. Perfect for everyone who wants to get into the field of User Centered Product Development.”
- Markus Podlacha, User Experience at Gira Giersiepen GmbH & Co. KG

London, England2-Day UX Design Workshop at Ibis Hotel Earls Court in London, England. Participants included companies su...
04/13/2022

London, England
2-Day UX Design Workshop at Ibis Hotel Earls Court in London, England. Participants included companies such as DataSift, Duck Labs, Schibsted Media Group, and Plexus Legal.

Testimonials:
“It's a rare privilege to learn from a master - so when the opportunity presented itself to take a UX workshop with W***y Lai, I jumped at it. Even though I'm a senior UX practitioner, I gained some new tools and techniques(!) with W***y as well as a deeper understanding of how to create value for my clients quickly. His workshop is comprehensive, and the learning is internalized by actually applying the methodologies he's teaching to a specific project. I thoroughly enjoyed the workshop and highly recommend it to anyone from product managers to developers to designers.”
- Kim Johansen, Co-Founder & Chief of Product Design at Duck Labs

“I participated in W***y's UX/UI workshop...and found it super useful. W***y has a wealth of experience that he will happily share in a format that is engaging and enlightening. I particularly liked the case study that acts as a silver lining throughout the material as you are instantly putting theory into practice. W***y's approach ensure that you can get results fast and avoid wasting valuable development time on product features that won't survive the market. Overall a great workshop and reminder that UX/UI and product disciples are intimately related and important in any design process.”
- Lars Dyrelund, Director of Product Management at DataSift

“I attended W***y's 2-day UX workshop in London which I found to be very engaging and hugely enjoyable - he is an excellent communicator and imparts knowledge clearly, breaking it down in just the right way for the audience. I found him to be very approachable and an expert in the field of UI/UX, with a wealth of experience to draw from. The tasks we did were fun but layered so that you learn as much about how you need to listen, understand the expectations of those around you and how you may introduce bias - as it is about the design itself. So from defining and breaking down the brief, to the things to look for in how a design should flow, to the best time to engage user testing, W***y helped show how to connect it all to create and iterate an excellent customer experience. So much of the job is communication and understanding hierarchies, both of information and people...so the material would be an asset to any organisation. I would definitely recommend W***y as a teacher, mentor and general ninja!”
- Kevin Pollard, UX Design / Visiting Lecturer at UCL Bartlett

“A hands-on approach in UX design. W***y Lai's workshop is the evidence that UX can give actionable insights that drive decision making in just 2 days working with all stakeholders through structured methodologies. Superb for product managers that are interested to know how UX process works and what to expect from a UX designer as well as for UX designers to ensure the right approach in their projects.”
- Martina Pérez, Senior Product Designer at Schibsted Media Group

San Francisco, California2-Day UX Design Workshop at Marines’ Memorial Club & Hotel in San Francisco, California. Partic...
04/13/2022

San Francisco, California
2-Day UX Design Workshop at Marines’ Memorial Club & Hotel in San Francisco, California. Participants included companies such as Pinterest, Kaiser Permanente, Genentech, Workday, Reputation, 23andMe, Esurance, and Ripple.

Testimonials:
“W***y's workshop embodies the UX principles that he teaches. The workshop beautifully blends the discussion of a comprehensive framework to UX design, sprinkled with real world examples, with the application of that framework. Participants get to work in teams to craft modern user experiences, present them to the audience, and get feedback. I was amazed at the speed, creativity, and quality of the work delivered in such a short period of time. I learned a lot and had fun meeting and working with some really talented people!”
- Christian Popescu, Senior Product Manager at Reputation

“Just completed the Designing UX with W***y Lai workshop in San Francisco and I highly recommend it. W***y organized small groups of 4 or 5 people to work together to create a mobile app. I learned a lot from the people that I worked with in the small teams that were set up. We went through the the UX process in small teams – interviewing our business owner, creating wireframes, building prototypes, and usability testing. With W***y’s coaching we stayed on track, learned the correct process, and presented our mobile app to the full group at the end. It was a valuable learning experience, great way to practice collaboration and UX design through hands-on exercises and discussions.”
- Jackie Moore, UX Visual Designer

“Workshops can't give you mastery. But great workshops can give you memorable experiences that you'll actually apply. W***y accomplishes this in his ‘Designing UX’ workshop by providing a concise, yet comprehensive overview of the mechanisms that drive UX design; and pairing it with activities that are representative of any UX work. I'd recommend it for someone entering or exploring the field, as the field is full of noise and this workshop gets to the point. I'd also recommend it for vets as a chance to recalibrate and ask tough trade questions to W***y and project teammates. Maybe it's Silicon Valley, but it was something else to practice alongside some serious talent.”
- Philip Pan, UX Designer

“W***y takes you through the UX process from conceptualization to product pitch with hands on exercises. I felt like a real stakeholder throughout the evolution of my team's project. Being part of a big picture forced me to work outside my comfort zone and see the process from new perspectives.
Great workshop!”
- Damon O’Donnell, Visual Designer

“W***y's workshop gave me a great overview of UX and gave me a better understanding of the value, impact, and consequences of good and bad UX, as well as how other stakeholders can promote or get in the way of great UX during the product development process. Coming from a product and business background, it was really awesome to meet lots of different UX people at different stages in their careers and seeing the amazing quality of work they can produce in a very short amount of time. Very impressed by my fellow participants - now I better understand their backgrounds and how to work with UX experts!”
- Sue Shiao, Chief of Staff at Health 2.0 San Francisco & Project Zygote

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