06/15/2015
I recently contacted a company about their services because their website didn't have much info at all.
Their reply to my email was nothing but some vague questions that would start an endless string of back and forth emails before I could figure out the only 2 things I needed to know; LOCATION and PRICE of services.
I don't want a damn conversation, I don't want a relationship with you, I just want to know if you're within my area and price range before I go any further!
SO think about this when you're putting info on your website.
RULE #1: MAKE IT AS EASY AS POSSIBLE FOR PEOPLE TO GIVE YOU MONEY!!!! If they have to call you, or email and ask a million questions, then you just became a pain in the ass.
#2) Post a phone number predominantly on the header of your site. People will rarely call if you give them a better option, but it makes you look 'legit'
#3) Use a 'Contact Us' form and make it EASY to find with a 'Contact' link in the header. You can even gather important info from customers with this form so you can give them more accurate pricing and info. Never display your email address unless you just LOVE spam.
#4) think of all the most common questions your customers ask you and post that info on your site. Your customers are looking for that exact info and if they have to call or email to ask about it, you just became too much trouble, especially if your competitor's website has that info plainly visible.
#5) PHOTOS, PHOTOS, PHOTOS. Every page should have a photo or two, smiling happy people in the photos are solid gold.
#6) Your website must be mobile friendly. It must work well on computers, tablets and phones. This is called a 'responsive design'. It loads a different layout based on the device it's being viewed on., It still gives all the same content, just arranged a little differently for the size of the screen. If you don't have this, Google will not like you.
If you don't know how to get this done, yourself, contact me, I can make all that happen on your website.