MyMar Performance

MyMar Performance Led by Marcus A.

Thomas
Principal Software Architect & Technical Lead
5-Day Tech & Conversion Strategy Sprints for E-Commerce & B2B teams—site speed, tracking, CRM, APIs, and funnel performance.

We say "revenue at risk" instead of "revenue lost," on purpose. We can point to a real technical issue and say it is wor...
09/25/2026

We say "revenue at risk" instead of "revenue lost," on purpose. We can point to a real technical issue and say it is worth investigating. We will not hand you a made up percentage and call it a fact. Measure first, diagnose second, fix third.

A campaign that "stopped converting" sometimes did not stop converting, it stopped being measured correctly. A broken pi...
09/24/2026

A campaign that "stopped converting" sometimes did not stop converting, it stopped being measured correctly. A broken pixel event or a failing Conversions API integration can make a healthy campaign look dead. Check measurement before touching the campaign.

Here is what happens during the 5-Day Paid Traffic Performance Sprint: five days, one system, mapped end to end. Ad to c...
09/23/2026

Here is what happens during the 5-Day Paid Traffic Performance Sprint: five days, one system, mapped end to end. Ad to click, site performance, tracking accuracy, conversion path, all of it prioritized into an actual roadmap by day five. Diagnosis and roadmap included. Implementation gets scoped separately if you want it.

If we are going to tell a company their site has room to improve, ours had better not.Same site, checked again today.
09/22/2026

If we are going to tell a company their site has room to improve, ours had better not.

Same site, checked again today.

Does a perfect Core Web Vitals score guarantee top rankings? Google's own documentation says no, clearly. Good scores he...
09/21/2026

Does a perfect Core Web Vitals score guarantee top rankings? Google's own documentation says no, clearly. Good scores help. They are not a guarantee, and relevance and content quality still matter more overall.

A perfect lab test score and a real visitor's actual experience on an average phone with average signal are two differen...
09/18/2026

A perfect lab test score and a real visitor's actual experience on an average phone with average signal are two different things. Google ranks based on real visitor data, not the lab test. Check both, trust the real world numbers more when they disagree.

A website can look finished and still not be finished. Design and performance get judged by two different senses, and lo...
09/17/2026

A website can look finished and still not be finished. Design and performance get judged by two different senses, and looking right does not guarantee working right.

Every chat widget and tracking snippet on your site is code someone else controls, running on your page. Most gets added...
09/15/2026

Every chat widget and tracking snippet on your site is code someone else controls, running on your page. Most gets added once and never gets audited again. Somebody should know what is actually still running and why.

More traffic does not fix a broken conversion path, it just means the leak drains faster. Fix the path first, then scale...
09/14/2026

More traffic does not fix a broken conversion path, it just means the leak drains faster. Fix the path first, then scale spend into something that actually holds.

Time to First Byte, TTFB, is how long your server takes to answer before the page even starts loading. Slow TTFB means e...
09/11/2026

Time to First Byte, TTFB, is how long your server takes to answer before the page even starts loading. Slow TTFB means everything else starts late, no matter how fast the rest of the site is.

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