06/12/2026
This was day one.
I had just left a decade of enterprise sales. Airlines, banks, hotel chains, retailers. Big logos. Bigger quotas. The customer was always secondary to the next deal.
I set up this booth myself at CoffeeFest Orlando and stood there thinking: this is either the best decision I've ever made, or the most expensive hobby I've ever had.
I'm betting on the former.
Barista Wi-Fi is built on one idea that everyone else seems to have forgotten: take care of the customer. Answer the phone. Fix the problem. Treat a 10-seat coffee shop with the same respect you'd give an airline.
That's it. That's the whole company.
If you run an independent coffee shop and you're tired of being treated like a small account, I'd like to talk.