Rockswell

Rockswell is the graphic playground of Aaron von Freter. A New York based artist with over 20 years of experience.

The graphic playground of artist Aaron von Freter

ROCKSWELL pays tribute to a bygone era in music, racing, and surf culture through iconic imagery and unique typography

05/26/2026

My latest yin yang design just landed. Head over to their online shop or pick one up on the Southern Hospitality tour 🪴💨

05/17/2026

Another 2026 tour design is officially out in the wild.
Grab one from their online shop or pick one up on tour this year. ⚡️

05/14/2026

New 2026 tour stickers just landed today 🖤
I’ll be including one with every Dave Matthews Band AP order going forward this summer.

If yours didn’t make it into a previous order, don’t worry — there’ll be more Artist Prints dropping this summer. Stay tuned ✌️

05/13/2026

I’m not exactly a logo designer although The two disciplines overlap constantly, especially in music, where logos become merchandise and merchandise becomes part of the band’s identity

For me, Band merch often goes beyond branding — it captures a moment, a feeling, or part of the culture surrounding the music.

.now .logotypes

05/12/2026

LogoArchive has celebrated the logo designer of the past, but what of the future, who might find their own logos in the archive twenty years from now?

Follow .now and for more!

11/02/2025

🖤 🕊️ proud to share my latest poster for

10/09/2025

“The truth is all there is.”
— Truth, from the new Rushmere album feels more important than ever right now.
Proud to reveal my latest poster for North America 2025 ✌️

Address

New York, NY

Website

https://www.etsy.com/shop/RockswellOfficial

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