10/08/2026
There’s an old adage in writing: “Show, don’t tell.”
The same can be said about sharing your mission or message. Visual storytelling is essential and can be a powerful tool to build a connection with your audience.
Earlier this summer, Ali from handed me a bag filled with her favorite ephemera: wallpaper scraps, bits of ribbon, a stray earring, and colorful wrapping paper.
I photographed, scanned, and styled those physical treasures to build her custom brand library. We use them to create reusable Canva templates for consistent social feeds, and bringing them to life in print with these new takeaway postcards!
We strategically chose postcards over standard business cards so they could:
1) Provide more surface area to tell a meaningful story.
2) Act as gift inserts to share the story of Salvation Artists Collective with whoever receives the gift.
3) Live as mini art prints meant to be kept on a fridge or desk, not tossed.
We printed them in abundance for Ali to share in-store, at pop-ups, and special events.
In a world flooded with AI sameness, human-made, tactile design stops the scroll every time.
Swing by Salvation Artists Collective in Shoreline, WA to grab your postcard and explore work from 75+ local artists!
