05/11/2025
Novo Nordisk — yes, the Ozempic maker — just dropped $7.6 million into an AI-powered project to revolutionize plant-based meat… and here’s the twist: it’s all about cutting out ultra-processing.
Backed by the University of Copenhagen, the new AI4NaturalFood project will run for 7 years, using artificial intelligence to create plant proteins that are less processed, more nutritious, and more sustainable.
Why this matters:
- Most alt-meats today are highly processed.
- This project focuses on “mild processing” — preserving more of the plant’s natural structure.
- Uses less water and energy.
- AI predicts how food behaves before it’s even made.
Amid growing scrutiny of "ultra-processed" foods, this could be a game changer for the future of food.
But not everyone's cheering — Novo’s also facing backlash for trying to redefine what counts as ultra-processed. Over 90 experts are pushing back.
Still, this project could be a powerful step toward a healthier, more sustainable food system.
Would you eat plant-based meat made by AI?
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