07/14/2026
70% of your buyers research online before they ever set foot in your store.
That single number is reshaping how independent jewelers win, and most of the data behind it is scattered across a dozen industry sources no one has time to read.
So we pulled it together. Our new report, The New Jewelry Consumer 2025/26, compiles what US buyers actually do now: how they discover, research, and buy fine jewelry, drawn from Plumb Club, ECDB, Technavio, McKinsey, and more.
Inside:
→ Where online jewelry sales are heading by 2029
→ Why 43% still choose independents over anyone else
→ The website behaviors quietly driving (or losing) the sale
→ And what one 80-year-old jeweler did with it: 10x e-commerce, +689% leads
Swipe through for the highlights. The full report is free, link in bio.
What surprised you most? Tell us in the comments.