SparcStart, New York, NY (2026)

07/29/2026

𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝗽𝗲𝗿𝗳𝗲𝗰𝘁. 𝗧𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝗿𝗲𝗮𝗹.

The videos that resonate most aren't always professionally produced.
They're employees sharing meaningful moments, career growth, and why they stay.

That's exactly what SparcStart's CEO, Maury Hanigan, and Rogue Hire 's Ryan Affolter will be celebrating during the 2𝙣𝙙 𝘼𝙣𝙣𝙪𝙖𝙡 𝘼𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙃𝙚𝙖𝙡𝙩𝙝𝙘𝙖𝙧𝙚 𝙀𝙢𝙥𝙡𝙤𝙮𝙚𝙧 𝙑𝙞𝙙𝙚𝙤 𝙎𝙝𝙤𝙬𝙘𝙖𝙨𝙚 𝙤𝙣 𝙎𝙚𝙥𝙩𝙚𝙢𝙗𝙚𝙧 15𝙩𝙝 𝙖𝙩 11 𝘼𝙈 𝙀𝙎𝙏/ 10 𝘼𝙈 𝘾𝙎𝙏.

The stories behind healthcare deserve to be heard.

🎖️𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗯𝗲 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗧𝗼𝗽 𝟭𝟬 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗼𝗽𝗲𝗻! 𝙇𝙞𝙣𝙠 𝙗𝙚𝙡𝙤𝙬: https://secure.sparcstart.com/v2/Invitation/527

🎥𝗙𝗼𝗿 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀 𝘄𝗮𝗻𝘁𝗶𝗻𝗴 𝘁𝗼 𝘀𝗮𝘃𝗲 𝗮 𝘀𝗽𝗼𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗯𝗲𝗹𝗼𝘄:
https://www.linkedin.com/events/topauthenticemployeevideosinhea7483189392040370176/theater/

07/28/2026

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝗻 𝗮 𝗹𝗼𝗻𝗴𝗲𝗿 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝗶𝘀 𝘄𝗼𝗿𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝘀𝘁 𝘀𝗮𝘃𝗶𝗻𝗴𝘀?

In this clip from SparcStart's latest TA Leader Series episode, David Weinstock, VP of Talent Acquisition at New Story, digs into this question that an increasing number of TA leaders are wrestling with.

David's take: the traditional math of lock in a longer term, save on cost, and count on the tool staying relevant works in a lot of cases. But, with the pace of AI-driven innovation, it's worth asking a sharper question before signing: 𝘪𝘴 𝘵𝘩𝘪𝘴 𝘵𝘰𝘰𝘭 𝘭𝘪𝘬𝘦𝘭𝘺 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘱𝘢𝘤𝘦 𝘸𝘪𝘵𝘩 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵'𝘴 𝘩𝘦𝘢𝘥𝘦𝘥, 𝘰𝘳 𝘤𝘰𝘶𝘭𝘥 𝘢 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳 𝘭𝘦𝘢𝘱𝘧𝘳𝘰𝘨 𝘪𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘳𝘢𝘤𝘵'𝘴 𝘦𝘷𝘦𝘯 𝘶𝘱?

For TA leaders balancing smart budgeting with the need to stay competitive, it's less about avoiding discounts and more about knowing what you're really evaluating the price today or the partnership over time.

🎙️ Watch the full conversation for David’s insights! Link below!

https://secure.sparcstart.com/Promo/Index?page=b47cf11dd78f46a6ac17d29baa75f5e2

07/21/2026

𝙂𝙧𝙚𝙖𝙩 𝙡𝙚𝙖𝙙𝙚𝙧𝙨 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙 𝙩𝙝𝙚 𝙫𝙖𝙡𝙪𝙚 𝙤𝙛 𝙤𝙥𝙚𝙣𝙞𝙣𝙜 𝙙𝙤𝙤𝙧𝙨 𝙛𝙤𝙧 𝙩𝙝𝙚𝙞𝙧 𝙩𝙚𝙖𝙢.

In this clip from 's latest TA Leader Series episode, Shannon Smedstad, Global Director of Employer Brand & Recruitment Marketing for Fresenius Medical Care , shares a simple but powerful leadership shift: 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘧𝘰𝘳 𝘩𝘦𝘳 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘣𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘰𝘰𝘮.

It's a small move with a big impact: more visibility for her team, more trust built over time, and ultimately, a faster, more empowered path to great employer brand work. 𝙃𝙚𝙧 𝙥𝙝𝙞𝙡𝙤𝙨𝙤𝙥𝙝𝙮 𝙞𝙨 𝙨𝙞𝙢𝙥𝙡𝙚: "𝙄 𝙩𝙧𝙪𝙨𝙩 𝙮𝙤𝙪. 𝙏𝙧𝙪𝙨𝙩 𝙮𝙤𝙪𝙧 𝙜𝙪𝙩, 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙄 𝙩𝙧𝙪𝙨𝙩 𝙮𝙤𝙪." Teams that feel empowered to make decisions move faster, take smarter risks, and produce stronger work.

For anyone leading a global or remote team, this is a reminder that empowerment isn't about stepping back but about actively creating access.

🎙️ Watch the full conversation in SparcStart 's TA Leader Series for more of Shannon’s insights! Link below!

🔗: https://secure.sparcstart.com/Promo/Index?page=a80bd228b47b45969865ab37c51bedb2

07/14/2026

𝗧𝗵𝗲 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱...

For many candidates entering today's workforce, the question isn't
"𝘞𝘩𝘦𝘳𝘦 𝘪𝘴 𝘵𝘩𝘦 𝘰𝘧𝘧𝘪𝘤𝘦?". 𝘐𝘵'𝘴 "𝙒𝙝𝙮 𝙨𝙝𝙤𝙪𝙡𝙙 𝙄 𝙘𝙤𝙢𝙚 𝙞𝙣?"

In this clip, Riley Agnew , 's Director of Recruitment Marketing, discusses how employer branding has evolved beyond listing perks or office amenities. Instead, organizations should start with a bigger question: 𝘞𝘩𝘺 𝘥𝘰 𝘺𝘰𝘶𝘳 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴 𝘤𝘩𝘰𝘰𝘴𝘦 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘶𝘱?

When you can clearly articulate that purpose, the day-to-day details of your employer value proposition become much more meaningful and believable.

🎥 Watch the full episode to hear Riley's insights on how candidate expectations have shifted and what recruitment marketers can do to keep pace!

https://secure.sparcstart.com/Promo/Index?page=8e2a071c7caa406fbe38d51f7f3b228b

07/07/2026

Not every location tells the same story. ..𝘼𝙣𝙙, 𝙩𝙝𝙖𝙩'𝙨 𝙚𝙭𝙖𝙘𝙩𝙡𝙮 𝙩𝙝𝙚 𝙥𝙤𝙞𝙣𝙩.

As Riley Agnew, Director of Recruitment Marketing for , explains, 𝘦𝘷𝘦𝘳𝘺 𝘰𝘧𝘧𝘪𝘤𝘦 𝘪𝘴 𝘢 𝘴𝘪𝘣𝘭𝘪𝘯𝘨, 𝘯𝘰𝘵 𝘢 𝘵𝘸𝘪𝘯.

Candidates aren't looking for a polished version of your employer brand; they're looking for the version they'll actually experience. The right amount of transparency helps candidates self-select, leading to stronger alignment and fewer applications from people who were never the right fit.

Sometimes increasing friction isn't about adding more layers to the candidate job search journey. It's about making sure the right people understand it before they apply.

🎥 Watch 's latest TA Leader Series episode to hear Riley's perspective on building authentic employer brands that attract the right talent, not just more talent!

https://secure.sparcstart.com/Promo/Index?page=8e2a071c7caa406fbe38d51f7f3b228b

05/28/2026

𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗳𝗼𝗿𝗰𝗲𝘀 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗿𝗻 𝗵𝗶𝗿𝗶𝗻𝗴.

But not all curiosity looks the same...

As AI increasingly mediates how candidates discover and evaluate employers, understanding the differences between diversive, epistemic, empathic curiosity may become a major recruitment marketing advantage.

Spend a few minutes with 's latest blog on AI-driven discovery and what employer brands may be underestimating:

https://www.sparcstart.com/the-candidate-curiosity-shift-reshaping-ai-discovery/

04/30/2026

𝗝𝗼𝗯 𝗯𝗼𝗮𝗿𝗱𝘀 𝘄𝗲𝗿𝗲𝗻’𝘁 𝗯𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗔𝗜.

𝘛𝘩𝘦𝘺 𝘳𝘦𝘭𝘺 𝘰𝘯 𝘤𝘰𝘯𝘵𝘳𝘰𝘭𝘭𝘦𝘥 𝘪𝘯𝘱𝘶𝘵𝘴 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘴𝘪𝘨𝘯𝘢𝘭𝘴 𝘈𝘐 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘵𝘳𝘶𝘴𝘵𝘴.

Just like traditional career sites, job boards are too controlled, too curated and furthermore, biased for how LLMs evaluate opportunities.

The shift?
Authentic, employee-driven content that AI can actually surface and trust.

🎥 𝗪𝗮𝘁𝗰𝗵 𝗵𝗼𝘄 𝘁𝗼 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: https://secure.sparcstart.com/Promo/Index?page=db66cc68e87f49de802f7475423d0e6c

And, thank you to & Affolter for the opportunity to showcase insights detailing how to efficiently and effectively navigate GEO and rising data compliance shifts!

04/27/2026

At the ERE Recruiting Innovation Summit, is bringing ’s AI-Visibility Check live! See exactly how (and if) your organization shows up when candidates search with AI.

Because if you’re not visible there, 𝘺𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵 𝘦𝘷𝘦𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯.

📍 𝗙𝗶𝗻𝗱 𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗳𝗹𝗼𝗼𝗿 𝗠𝗮𝘆 𝟱–𝟲
🎟️ 𝗨𝘀𝗲 𝗰𝗼𝗱𝗲 𝗦𝗣𝗔𝗥𝗖𝗦𝗧𝗔𝗥𝗧 𝗳𝗼𝗿 𝟯𝟬% 𝗼𝗳𝗳!
👉https://www.ererecruitingconference.com/

Let’s make sure your brand isn’t just out there but actually being found.

04/24/2026

𝗢𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗯𝗹𝗶𝗻𝗱 𝘀𝗽𝗼𝘁𝘀 𝗶𝗻 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄:
𝘠𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶𝘳 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴.

We say:
→ “career advancement”
→ “patient-centric care”

They ask:
→ “Where will I be supported?”
→ “Where won’t I burn out?”

AI follows 𝘵𝘩𝘦𝘪𝘳 language. Not yours.

𝘔𝘪𝘴𝘴𝘦𝘥 𝘵𝘩𝘦 𝘭𝘪𝘷𝘦 𝘸𝘦𝘣𝘪𝘯𝘢𝘳 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 CEO, Maury Hanigan, 𝘢𝘯𝘥 #𝘙𝘰𝘨𝘶𝘦𝘏𝘪𝘳𝘦'𝘴 𝘙𝘺𝘢𝘯 𝘈𝘧𝘧𝘰𝘭𝘵𝘦𝘳?
👉 𝘾𝙡𝙞𝙘𝙠 𝙩𝙝𝙚 𝙡𝙞𝙣𝙠 𝙩𝙤 𝙘𝙖𝙩𝙘𝙝 𝙩𝙝𝙚 𝙝𝙞𝙜𝙝𝙡𝙞𝙜𝙝𝙩𝙨 𝙖𝙣𝙙 𝙜𝙚𝙩 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙖𝙡 𝙩𝙞𝙥𝙨 𝙩𝙤 𝙨𝙩𝙖𝙧𝙩 𝙛𝙞𝙭𝙞𝙣𝙜 𝙩𝙝𝙞𝙨 𝙩𝙤𝙙𝙖𝙮!
https://secure.sparcstart.com/Promo/Index?page=db66cc68e87f49de802f7475423d0e6c

04/20/2026

⏳ 𝙇𝙄𝙑𝙀 𝙒/ #𝙍𝙊𝙂𝙐𝙀𝙃𝙄𝙍𝙀 + #𝙎𝙋𝘼𝙍𝘾𝙎𝙏𝘼𝙍𝙏!
𝙃𝘼𝙋𝙋𝙀𝙉𝙄𝙉𝙂 𝙏𝙊𝙈𝙊𝙍𝙍𝙊𝙒 @1 𝙋𝙈 𝙀𝙎𝙏/12𝙋𝙈 𝘾𝙎𝙏 ⏳

🚨𝘐𝘴 𝘺𝘰𝘶𝘳 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳 𝘣𝘳𝘢𝘯𝘥 𝘳𝘦𝘢𝘥𝘺 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘴𝘩𝘪𝘧𝘵 𝘧𝘳𝘰𝘮 𝘬𝘦𝘺𝘸𝘰𝘳𝘥 𝘴𝘦𝘢𝘳𝘤𝘩 𝘵𝘰 𝘈𝘐-𝘥𝘳𝘪𝘷𝘦𝘯 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺? 🚨

As candidates turn to LLMs to evaluate workplaces, “static” is no longer enough. To lead, healthcare TA teams must pivot to high-trust, credible content—while navigating a complex new landscape of data privacy.

Join CEO, Maury Hanigan and ’s Ryan Affolter for a strategic fireside chat on GEO and ethical content management.

We’ll move past promotional fluff to explore the frameworks for an AI-discoverable brand. You’ll learn:

• 𝘞𝘩𝘢𝘵 𝘪𝘴 𝘎𝘌𝘖? 𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘪𝘵 𝘮𝘢𝘵𝘵𝘦𝘳 𝘯𝘰𝘸?
• 𝘏𝘰𝘸 𝘯𝘦𝘸 𝘱𝘳𝘪𝘷𝘢𝘤𝘺 𝘭𝘢𝘸𝘴 𝘪𝘮𝘱𝘢𝘤𝘵 𝘢𝘯𝘺𝘰𝘯𝘦 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘥 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵
• 𝘗𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭 𝘤𝘰𝘮𝘱𝘭𝘪𝘢𝘯𝘤𝘦 𝘴𝘵𝘦𝘱𝘴—from tracking consent to updating policies
• 𝘙𝘦𝘢𝘭-𝘸𝘰𝘳𝘭𝘥 𝘴𝘤𝘦𝘯𝘢𝘳𝘪𝘰𝘴 impacting healthcare TA teams today

𝙃𝙤𝙬 𝙩𝙤 𝙬𝙖𝙩𝙘𝙝? ▶️📽️

👉If you're 𝗻𝗲𝘄 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, 𝗷𝗼𝗶𝗻 𝗵𝗲𝗿𝗲 (it's 100% free for healthcare TA): https://lnkd.in/eZG3djmS

👉If you're 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 “𝗶𝗻,” 𝗵𝗶𝘁 𝘁𝗵𝗲 𝗥𝗦𝗩𝗣 𝗹𝗶𝗻𝗸 𝗵𝗲𝗿𝗲: https://lnkd.in/eAYhiDBe

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