07/24/2026
Had a call where an agency was onboarding a client with a $1,000/month test budget, no ad history.
The move that protects the relationship: set the expectation before the client does. $1,000 buys a slow, deliberate test, say that early, in plain language.
Client churn usually traces back to the expectation set on day one, more than the ad performance itself. When nobody defines what a $1,000 budget can realistically deliver, any result short of a miracle reads as failure.