10/10/2026
Amazon PPC after Prime Big Deal Days: the event ended Wednesday night, and plenty of budgets are still set for it. Guidance going in was 3 to 5x normal daily budgets for the two event days. Bring them back to baseline once event traffic leaves, or schedule the ramp-down before the next event, so the extra spend doesn't buy ordinary weekday clicks. SellerForge stages the change and waits for your approval. sellerforge.ai