Lasso Up

08/31/2026

Something shifted this spring. Rankings dropped. Traffic thinned. Leads followed.

You're not imagining it.

Google rolled out three major updates in 2026, and many sites were hit twice. Here's exactly what changed, what it means for your business, and what to do about it 👇

Google core update tank your rankings? Learn what the 2026 updates changed, how to check if you were hit, and how to build content that lasts.

08/25/2026

The overlap between Google's top results and AI-cited sources is only about 11%.

Showing up in AI search takes its own playbook:

✔️ Content structured so AI can actually read and cite it
✔️ Authority signals from across the web, not just your own site
✔️ Direct answers to the questions your customers are asking

Want to know if AI can find you? Start with a free AI report: https://lasso-up.com/free-website-report/

08/25/2026

You've heard of SEO. You've heard of AEO.

But how are they different?

AEO (Answer Engine Optimization) is how your business gets cited when someone asks ChatGPT, Gemini, or Claude a question.

If you haven't already started optimizing your website for AEO, you're behind.

Read the guide on what AEO is and how to get cited by AI →

Answer engine optimization (AEO) helps your business get cited by AI like ChatGPT and Google AI Overviews. Learn how AEO works.

08/24/2026

FREE AI prompt inside!

Running Google and Meta ads as a homebuilder without a strategy is just burning budget.

This blog breaks down exactly how to build ads that convert, plus gives you the exact AI prompt we use to write them fast.

Grab the free prompt 👇
https://lasso-up.com/how-to-create-google-and-meta-ads-for-your-homebuilder-business-free-ai-prompt/

08/20/2026

Marketing Services and a Growth System are not the same thing. One keeps you busy. The other builds momentum.

Here is what our 12-month Growth Marketing Program actually gives you:

✅ A consistent monthly budget, no surprises
✅ Brand and website work, no big one-time fee
✅ Marketing systems that compound growth
✅ One accountable partner, one clear plan

Set up your business for success. Check out our growth programs: https://lasso-up.com/growth-marketing-programs/

08/19/2026

39% of marketers say social media is their #1 source of leads.

So why are most homebuilders still treating it like a portfolio?

If you're posting but not generating leads, your strategy needs a reset.

Here's how to fix that: https://lasso-up.com/how-to-get-more-home-builder-leads-from-social-media/

07/28/2026

Type your business into ChatGPT. Does it recommend you? For most businesses, the answer is no, and they have no idea.

Our free AI + SEO Growth Report shows exactly where you stand: your SEO gaps, your AI visibility score, and the fixes that actually move the needle. Delivered in 2 hours.

Get yours for free today: https://lasso-up.com/free-website-report/

Our AI + SEO website report includes important website & SEO insights & recommendations. Identify issues and areas for improvement.

07/23/2026

For nearly 50 years, Hopkins & Porter built stunning homes and generated zero leads online.

No digital presence, no rankings, 100% word of mouth.

In one quarter, that flipped: 13 qualified leads (up from 0), organic traffic up 1,775%, and a #1 Google ranking for their top local term.

That is what a real Growth System does.

Learn more about the benefits of a growth system: https://lasso-up.com/why-businesses-need-a-growth-system-not-more-marketing-services/

07/07/2026

More marketing services won't fix a broken system.

A Growth System will. Here's why:

Learn why growth marketing systems help businesses replace scattered tactics with stronger strategy, better lead flow, and measurable growth.