Rocket Mass

12/12/2019

https://www.techfunnel.com/martech/social-media-marketing-tips/

Read these social media marketing tips to supercharge your brand visibility on all the leading social networking platforms. Try these SMM tips now!

04/16/2019

Programmatic Advertising provides advertisers more options for controlling their spend and who sees their ads.

The TV series Mad Men gave the general public a view into how the advertising industry operated for decades. For ads to reach consumers, brands would hire an agency, which would then plan and purchase media placements across TV, radio and print.

Advertising worked that way for decades but, in recent years, digital media has upended the apple cart. With so many ad-supported websites and mobile applications, it’s simply impossible for any advertiser or agency to purchase ad space from each publication individually.

To combat this problem, the online ad industry has turned to programmatic ad buying.

Programmatic is technology that facilitates automated ad buying, providing advertisers with access to digital display and video ad space across hundreds of thousands of sites without having to set up individual deals with all of them.

If you are interested in Programmatic Digital Advertising, please contact us [email protected]

01/09/2018

https://www.forbes.com/sites/ciocentral/2018/01/02/bloombergs-data-initiative-big-data-for-social-good-in-2018/

Whether it is data-driven marketing, sports analytics, political campaigns, or national security threats, data has become central to any type of informed analysis and plan of action.