01/02/2022
Letβs talk tech: here are some of the ways we collect and organize data to optimize your digital storefront.ββββββββ
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Heat Mapping. Heatmaps are kind of crazyβwe can track your customerβs eye movement based on how they move the mouse. We can see click rates and scroll behavior, leading to big insights on UX. With the right people analyzing the data, we can create a storefront that predicts unconscious behavior, making a website experience so smooth and friendly your customers wonβt want to leave.ββββββββ
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User-testing. We listen in on your customerβs shopping experience, getting consumer feedback to consider when making our punch lists. Nothing beats getting to hear about your customerβs experience on your website in real-time, so we can find any bugs or trip-ups in design.ββββββββ
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Cross-sells and Upsells. Weβll put the products your customers want in easy-to-reach places, just like you would in a brick-and-mortar. Upsells lead to increased AOV, which means increased revenue without the added cost of finding new customers. Cross-selling increases customer loyalty by predicting what they need. Instead of focusing solely on new customer generation, make sure that the customers you have are coming back and spending more.ββββββββ
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If youβre looking to increase that digital marketing budget as e-commerce accelerates, think about your online storefront like the store you used to go and visit. Itβs an ongoing process (wash, rinse, repeat) because what customers want is always changing, but thatβs part of the fun.ββββββββ
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