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06/26/2026

We’re 💐BLOOMING 💐after our conversation with artist Maurice Harris founder of Bloom and Plume floral studio.

👂Sound ON and up for the wisdom we needed to hear today. 👏

🔥Hot tip: Working with creators is all about finding alignment and letting them prioritize the formats that work best for their audience.

How has IG helped your brand thrive? 👇

06/25/2026

Brand builder Ashwinn Krishnaswamy came to the beach to drop 💎💎💎’s (and make a sandcastle 🏖️)



We don’t even want to give you the TL;DR, just watch to learn how AI has optimized his work and why the best ads shouldn’t feel like ads at all. 👀

06/25/2026

👂Things we’ve overheard from v reliable sources at Cannes Lions 🦁 so far:

Let creators create: keep the brief short and sweet 🍭

Allow AI to do automate the things you don’t want to do so you can do the things you love; like spending weeks pulling reports! 👏

Creator Marketplace is THE place to work with creators whatever size your biz may be 🤗

Use sunscreen no matter where you are! ☀️

06/24/2026

👀 Everybody’s talking about AI, including Morgan Brown, Head of Paid Media at Wayfair and visual artist Yuki Kawae. 🤩

The biggest takeaway: AI takes things off their plate so they can focus on doing the things they love. ❤️

And that’s a wrap on day ✌️ at Meta Beach. 💪

06/23/2026

What happens when you connect the SVP of Influencer Marketing at dentsu, Gary Orellana with Louis Rubi, the founder of a Paris-based fashion brand, at Meta Beach??? 🏝️

Greatness is the answer! Tune into an AMAZING conversation about why creators should stay authentic for both themselves and the brands they work with. 👏👏👏👏

What did you find most interesting about this conversation? 👇

When it comes to building your brand on Meta platforms, ads are just one piece of the puzzle! 🧩From creator content, to ...
06/23/2026

When it comes to building your brand on Meta platforms, ads are just one piece of the puzzle! 🧩

From creator content, to business messaging and shoppable posts, there’s so many avenues to connect with your customers tailored to your objectives. 🗺️

🤗 Check out what these marketing experts had to say. 📣

What are some new tactics you want to try?👇

06/22/2026

☀️🌊🏖️🐚 👋 Bonjour! Reporting to you live from Cannes Festival of Creativity this week 🫡 Stay tuned for some really fun things and check out our stories for all the BTS and spritzes!

06/18/2026

No calculator needed, we promise. 🧮✨

Conversion Rate is simply your conversions divided by your impressions or clicks. You know, the people who went from "just browsing" to actually taking action. 🛍️

The higher the number, the better your ads are doing. 📈

What do you mean we’re halfway through the year?! 🤯 Let’s keep building! 🧱 Here’s the latest from our app ecosystem: 📸...
06/17/2026

What do you mean we’re halfway through the year?! 🤯 Let’s keep building! 🧱 Here’s the latest from our app ecosystem:

📸Instagram Instants: This is THE newest way to share photos in real time with your Close Friends (or mutual followers) that disappear after 24 hours and can’t be edited so you're sharing your most authentic moments. Access through Instagram or the new Instants app.

👻WhatsApp: We launched Incognito Chat with Meta AI on WhatsApp and the Meta AI app, giving you a new way to have completely private conversations with AI.

🧑‍🧑‍🧒‍🧒Family Center: We’re making it easier for parents to manage and supervise their teen’s experiences across Instagram, Meta Horizon, Facebook, and Messenger by consolidating the parental tools in Family Center.

🗣️Meta AI: Introducing Voice Conversations powered by Muse Spark that let you talk naturally to Meta AI (interrupt, switch topics, or swap languages), and as you do, Meta AI can generate images and pull up recommendations from Reels, maps, and more.

Lots of goodness here, what are you most excited about? 😍

06/16/2026

I really thought Q2 would be a lil' more chill than Q1 but let’s just roll with it! 🙂🙂🙂🙂

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