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ThebrandiD

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The brandiD | Marketing, Design, and Personal Branding Agency
Creating impactful online brands that get found and paid since 2007
🎙️The Business of YOU Podcast
⬇️ Work With Us ⬇️
thebrandid.com/latest-updates

10/15/2026

A few bad website scenarios we see more often than you might think. 👻

You land on a site and…

* You still don’t know exactly what the company does.
* There’s so much happening that you don’t know where to look first.
* Something important is harder to find than it should be.
* The business has clearly evolved, but the website still feels like an older version of it.
* There isn’t enough proof to make you feel confident taking the next step.

The tricky part?

People don’t always stop and think, This website is confusing.

Sometimes they just feel a little unsure…and leave.

A good website should make it easier to understand the business, trust what you’re seeing, and know what to do next.

So before the month ends, give yours a fresh look. 👻

Does it still feel like the business you’re building today?

If not, DM us WEBSITE and we can help you figure out what needs attention.

10/08/2026

We recently had a new client tell us something pretty exciting:

They found brandiD through ChatGPT, and we came highly recommended.

Then we looked at the traffic and realized AI tools are already sending people to our website every week.

That was a fun moment because we’ve actually been working toward this.

We’ve been refining our messaging, making the website clearer, publishing useful content, and answering more of the questions people are actually asking.

And now AI is starting to understand the brand well enough to recommend it.

That’s the part worth paying attention to.

You don’t need to chase every new acronym or tactic. Start with the fundamentals:

Is your business easy to understand online? Does your website clearly explain who you help? Are you answering the questions people are actually asking?

Those things matter for humans, and increasingly, they matter for AI too.

If someone asked ChatGPT about your business today, would it know enough to recommend you?

If you want another set of eyes on your site, DM us “AI.” We’ll look at your messaging, content, and structure and help you spot where things could be clearer and easier for AI to understand.

10/06/2026

What happens when the version of success you’ve been chasing starts costing you more than it gives you?

Steven Ringelstein spent years building businesses, pursuing growth, and pushing toward the next milestone. Eventually, that version of success came at a major personal and professional cost.

In this episode of The Business of You, Steven shares what changed when he started questioning the way he had been taught to define success.

We get into:

✅ Why more achievement doesn’t always create more freedom ✅ How your internal state can shape the way you lead ✅ Why your business should reflect your own strengths, values, and way of operating

🎧 Link to this episode is in our bio!

10/01/2026

MORE content, MORE promotions, MORE marketing… but is any of it actually moving your business forward?

Here are 3 common mistakes that could be making it harder to connect with your audience and drive sales:

1️⃣ Your brand keeps changing. 
New messaging.
New fonts.
New ideal client.

If your brand is constantly moving, your audience never gets the chance to remember it.

Consistency builds recognition. Recognition builds trust.

2️⃣ Your marketing is based on opinion. 
“I don’t like that.”
“I think our customers want this.”
“I have a feeling…”

Your personal preferences aren’t your marketing strategy. Let the data - and your audience - tell you what’s actually working.

3️⃣ You’re relying on discounts to sell. 
Discounts can create urgency, but they shouldn’t be the only reason people buy.

Build a brand - and position your offer - in a way that makes people want to buy full price.

The goal isn’t “more” marketing - it’s knowing what you’re selling, who it’s for, and why they should choose you.

That’s what strategy does. 💜

At brandiD, we can help you:

✅ Get clear on your personal brand and what makes you different
✅ Build a business brand people know and trust
✅ Create a website that clearly shows who you are and what you have to offer

Get started today - book a call with us through the link in bio.

09/29/2026

Most PR pitches are dead on arrival.

A great story can still get ignored when it lands in front of the wrong journalist.

Jim Edmondson built PressWhisper after getting frustrated with expensive retainers, vague results, and mass pitching that treats journalists like a database instead of people.

His career has taken him through multiple businesses, aviation, and even running one of Richard Branson’s private islands. Now he’s rethinking how founders earn media attention.

In this week’s episode of The Business of You, we get into:

✅ Why more pitches don’t always create more visibility ✅ How AI can help you find journalists who are actually a fit ✅ Why scrappy testing can move an idea forward faster than overthinking it

🎧 Link to this episode is in our bio!

09/24/2026

A content strategy shouldn’t just tell you what to post.

It should help you learn from what you’ve already posted.

Our team recently looked at the performance of content for a cafe we work with.

A collaboration reveal reached 121.6K views. A founder post reached 68.7K.
A product post reached 43.1K.

And strong performance is showing up across several different content themes.

That’s why we use content pillars and performance together.

The pillars give us structure. The numbers help us see what people are responding to, what deserves more attention, and where we should keep experimenting.

Some themes naturally become stronger than others, and we lean into those while still keeping enough variety that the content doesn’t start to feel repetitive.

The plan gives us direction. The response helps shape what comes next.

If your brand needs more consistent content without you having to manage all of it yourself, our content marketing retainer may be a fit.

We handle the strategy, planning, creation, and ongoing performance review.

DM us CONTENT and we’ll send you the details.

09/22/2026

Most people celebrate the breakthrough.

Very few talk about the 15 years that came before it.

Joel Clark spent more than a decade building Kodiak before the world took notice.

Through financial uncertainty, failed ventures, full-time jobs, and moments when quitting seemed like the sensible choice, he kept believing in a vision no one else could fully see.

His story in this week’s The Business of You podcast is a reminder that the strongest brands aren’t built overnight. They’re built through consistency, conviction, and staying true to who you are.

In this episode, we share how Joel’s journey reveals:

✅ Why perseverance is more powerful than quick wins ✅ How authentic brands grow without losing their identity ✅ Why culture is one of the greatest competitive advantages you’ll ever build

🎧 Link to this episode is in our bio!

09/15/2026

Most leaders think culture is something you build after the business succeeds.

Fred Meyers believes it’s the reason the business succeeds in the first place.

His framework was so well-received by The Business of You subscribers that we’ve brought back our conversation with him as part of our summer best-of series.

After more than four decades of building Queensboro, Fred discovered that great companies aren’t built by hiring the smartest people. They’re built by developing people who are:

✅ Productive ✅ Positive ✅ Principled ✅ Proactive

It’s a simple structural principle that has helped shape his company, strengthen his team, and earn customer trust for decades.

🎧 Link to this episode is in our bio!

09/10/2026

Growth has a way of adding layers.

More people.
More tools. More processes. More steps.

And most of them were added for a good reason.

Eventually, though, it’s worth looking at the whole picture.

Our founder, Rachel, has been thinking a lot lately about the time, money, and complexity that can come with those layers as a business grows.

A few questions worth asking:
* Do this many people really need to be involved?
* Are we paying for tools that overlap?
* Could one better tool replace several?
* Is this process still making the work easier?

Sometimes growth requires adding.

And sometimes the smartest next move is simplifying what you’ve already built.

What is this layer giving us, and what is it costing us to keep it?

Address

McMurray, PA

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.thebrandiD.com/

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