10/01/2026
Soon, some of the calls coming into your business won't be from a real person.
Google has started giving people AI assistants that ring businesses for them. The assistant will call a shop to check if something's in stock, book an appointment, or ask about a price.
For now, this is mostly a consumer thing, and it's early. But if a lot of your business comes in over the phone, it's worth knowing about.
Tell your team some callers will be AI, not people. And whatever they say on a call can be recorded, so it pays to be accurate about prices, opening hours, and what you've got available.
There's a good side to this too. You can use the same kind of assistant for the dull calls you'd rather not make, like chasing a supplier or waiting on hold.