Rival Edge develops targeted, vertical market Internet-based marketing research monitoring services that provide detailed analytical search results unobtainable in standard Internet search engines. Rival Edge developed LateralWatch, an Internet-based marketing research service for law firms and legal marketing, recruiters or human resources professionals to provide up to date competitive intellige
nce on 500 top law firms. LateralWatch simultaneously searches thousands of law firm websites, search engines, press releases, social media, Twitter feeds, databases and publications to give you in-depth competitive information on the lateral hiring moves of professionals in law firms.