06/10/2026
$3.4 billion in funding. Gone.
Thrasio raised more money than almost any e-commerce company in history.
They bought 200+ Amazon brands and hit a $10B valuation.
Viral Launch served sellers for over a decade.
Both collapsed.
Not because Amazon got harder. Because money can't replace knowing how to sell.
Here's what nobody's saying: this is the best news small sellers have had in years. π
The giants who were bidding up your suppliers and flooding your categories? Gone or fighting to survive.
The field is open.
The sellers who win now aren't the biggest - they're the fastest and the closest to their numbers.
That's you, if you want it. π₯