PARADIIIGM

08/04/2024

Meta will be changing its rules for AI-Generated Content on their platform soon 🚨‼️👀

Meta says that its current approach on labeling AI-Generated Content is too narrow and that soon it will apply a “Made with AI” Badge to any image, audio and videos.

[📸: ]

11/11/2023

Curious how AI shapes our world? It's already transforming daily life, from personalized recommendations to lifelike chatbots. Explore the emergent field of AI Experience (AIX) and its impact on the human-AI interactions defining the next generation... https://tinyurl.com/3afkepbk

How we can harness AI to profoundly enhance the human experience.

03/11/2023

Dive into a captivating story of two entrepreneurs, Jake and Ava, as they stand at the crossroads of innovation and tradition in the age of AI. One embraced the future, the other clung to the past. Find out how their choices shaped their fate... https://tinyurl.com/yc6rwyrj

From similar beginnings to vastly divergent outcomes, uncover how AI decisions reshape the destinies of two entrepreneurs.

27/10/2023

Ever worry that your business is falling behind in the AI race? You're not alone. The Fourth Industrial Revolution is here, powered by AI, and it's a tsunami of change. Smart businesses are evolving by embracing this new wave of technology before it... https://tinyurl.com/3mcy3uve

Discover how to ride the rising tide of AI and ensure your business turns disruption into opportunity.

20/10/2023

Ever wondered how AI could transform your online business? You certainly aren't alone, but how you approach AI could potentially make or break your business. Hundreds of entrepreneurs have discovered this one simple trick to completely change the w... https://tinyurl.com/yckandf9

Your AI strategy (or lack thereof) could be the difference between Business Boom and Business Doom

21/11/2019

Talking to users is like drinking water. ⁣
⁣
We all know how important it is for our health, yet very few people consistently drink the recommended 8 glasses per day.⁣
⁣
Most people scrape by on less then half that, and some don’t drink any at all.⁣
⁣
Surveys have shown that 75% of Americans are chronically dehydrated. ⁣
⁣
Dehydration causes fatigue, foggy memory, irritability, anxiety, dizziness, and can lead to permanent kidney damage and eventually death.⁣
⁣
Similarly, not talking to users can cause all sorts of health problems for your startup, the worst of which is building a product that nobody wants. ⁣
⁣
The best founders maintain a direct connection to their users throughout the lifespan of their company, at all stages of growth. ⁣
⁣
Talking to users will help you:⁣
⁣
* Validate your initial idea⁣
* Test your prototype and MVP⁣
* Iterate towards product-market fit⁣
* Prioritize new features⁣
* Improve conversion⁣
* Create compelling content⁣
* Optimize and scale⁣
⁣
However, there are some common mistakes that people make when conducting their first customer interviews that you’ll want to avoid. ⁣
⁣
Here are three of them. @ Los Angeles, California

13/10/2019

“The biggest source of waste in a startup is building something that nobody wants.” - Eric Reis, The Lean Startup
..so...

“Make Something People Want.” - Y Combinator, motto

-

MOST STARTUPS FAIL, THAT'S A GIVEN.

Most of the time, they fail for the same basic reason, and it isn’t from technology or ex*****on risk.

They fail because they run out of money before they learn how to build something people want.

Finding product/market fit is hard. Usually it takes years, not months, to reach it.

Lack of P/M fit means the product is never quite working, and thus, all the subsequent problems that come along with that:
- Lack of investor interest
- Employees leaving
- Cofounder fighting
- And of course, running out of money

It’s a stressful time when things aren’t working.

-

SO HOW DO YOU AVOID FAILURE?

This is the fundamental question that guides everything we do here at PARADIIIGM. We want more startups to succeed, and so our primary focus is to confront head-on the most common reason why they fail.

That said, every startup is different and we’ll be the first to admit that there is no one-size-fits-all formula for finding P/M fit. There is however a framework we’ve found that when followed can significantly improve your chances of getting there, and that is what we teach the companies we work with.

-

A key component of this framework is the Design Sprint, created by Jake Knapp at Google Ventures and later refined by the Berlin based design agency AJ&Smart. It’s essentially a structured process for rapidly solving big challenges, creating new products, or improving existing ones, that compresses potentially months of work into only a few days.

The Design Sprint process allows us to design, build, and validate a realistic prototype with real users in less than a week. It establishes a lightning quick iteration cycle and accelerates the pace of learning for the entire team, which is crucial.

It also has numerous other benefits including increasing the clarity of thought surrounding the opportunity, improving alignment among team members, and generating massive momentum towards reaching your business goals. And, oh yeah, talking to customers doesn’t hurt either.

We believe this to be the most efficient process for figuring out how to build things people actually want that we’ve ever encountered in over 10 years of working with startups. It has quickly become our primary offering because it simply works, and our clients love it.

-

If this approach resonates with you and you’re interested in learning more, we invite you to send us a message or simply schedule a call. Our strategy sessions are purely diagnostic (no sales people on our team) and designed to figure out if we’re a good fit to work together.

Even if that isn’t the case, we do our best to add value and provide some insight on whatever challenges you’re currently facing with every call.

We look forward to helping you reach your goals.

Best,
Nathan Canning | Founder and Principal