Spencer Dennis

Spencer Dennis ⛳ scale.golf / golf-tech growth engine
🏌️‍♂️Architect
🏆 Built CoachNow. Acquired Twice
🎯 Ex pro golfer/coach
👇 Startup Cheat Codes

05/23/2026

Part Four: Turning a Social Account into a Real Business

The flow. Use Claude to iterate on brand voice. Then Claude designed to see it come to life

🚨 Don't do the planning and Claude design. It will gobble all your tokens

05/22/2026

PT 4 - Turning a social account into a real business

The flow: Use Claude to iterate on brand voice. Then Claude design to see it come to life.

🚨 Don’t do the planning in Claude Design. It will gobble all your tokens

05/20/2026

You're building in golf performance tech and nobody's clicking, converting, or caring? ⁠
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Ask yourself: so what? Watch the full video on YouTube, I break down exactly where this question should live in your pitch, your funnel, and your app. Link in bio 🔗⁠
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05/20/2026

I listened to our audience too much.⁠
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Built features that only a subset of users wanted. Added complexity that didn't serve everyone. And made the product harder to love for the people who needed it most.⁠
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If I could do it again — I'd cut a bunch of features out entirely.⁠
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Make sure every feature is well thought out, demanded, and that you're actually tracking usage. Then hide the rest behind screens and let people discover them through a workflow — rather than hammering them with everything the moment they log in.⁠
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You can always stack on more later. You can't get back the user you confused and lost on day one.⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf ⁠
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05/17/2026

Logging in is not enough.⁠
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If your golf performance app only delivers value when someone opens it — you're already losing them.⁠
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You need to be everywhere they are. Email. Social media. Push notifications. YouTube. Podcasts. Whatever it takes to create thought leadership and external value around your application.⁠
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When a golfer thinks about improving their game — your app needs to be the first thing that comes to mind. Not because they remembered to log in. Because you never stopped showing up.⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf⁠
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05/16/2026

Skill Development doesn’t have to look crazy.

Sometimes it’s subtle.

Do the simple stuff consistently with fast feedback tools and you can debug that faulty swing program.

05/15/2026

Get outside. You deserve it

05/15/2026

Got a great idea for a feature in golf tech?⁠
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Don't build a full company around it. Find a platform or community that needs that feature, isn't ready to build it themselves, and make it incredibly easy for them to plug yours in.⁠
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You update it. You maintain it. The business model makes sense. And you skip the hardest parts — finding distribution, building a full team, raising capital to get started.⁠
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There's a lot of AI tech you can spin up right now that would provide real value to existing platforms where the team is heads down on a two to three year roadmap and will never get to it.⁠
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That's a winner on your hands versus trying to build everything from scratch.⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf⁠
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05/13/2026

Hot take: you don't need to build a golf app.⁠
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You don't need to build a performance brand. You don't need to find distribution from scratch. You don't need to build an entire company.⁠
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You can build a single great feature and license it into platforms that already have the audience.⁠
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Distribution is number one. Always. And the hardest part of building in golf tech isn't the product — it's finding the users.⁠
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So if you've got a great idea for a feature — build that. Then figure out how to insert it into technologies that already have a clear path to the people you're trying to reach.⁠
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I think this might be the secret gold rush in golf technology right now.⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf ⁠
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05/13/2026

It's not a how-to book. It's a how-not-to-f*ck-it-up book. Two and a half hours on audio if you want to get straight to the point.⁠
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If you're building in sports tech or golf, grab it. It might save you years. Link in bio🔗⁠
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Watch the full story of how I got sharked on scale.golf, link in bio.⁠
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05/11/2026

You shouldn't build anything until you have a very clear path to distribution.⁠
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And I'm not talking marketing. Marketing is paid acquisition, that comes later.⁠
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I'm talking about a clear path to getting users because they're already self-organized. Already on a newsletter. Already inside another app where your feature belongs.⁠
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That's your distribution strategy at the early stage.⁠
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Who already has your audience and how do you get in front of them?⁠
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Answer that before you write a single line of code.⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf⁠
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