No Boundaries Design LLC

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No Boundaries Design LLC

We design web experiences for people and companies to connect and empower.

Here at No Boundaries, we make sure that every project will be handled with great detail so businesses can achieve their goals. That is why we will ask a lot of questions, listen and ensure we understand before proceeding. We make sure our best thinking goes into every project and no time is wasted during implementation.

04/17/2024

Suppose you had a boxing gloves and you were about to get in a ring.

You chose to equip spikes…
And laser beam in your glove.

You enter the arena!

K.O.

You’re defeated by an opponent that looks like a regular glove 🥊

😵‍💫WHAT WENT WRONG?😵‍💫

Simple! You focus too much on the features.

Like your website, when you focus on…

❌ Let’s add a chat feature because my cat said so.
❌ What about this button?
❌ Oh my boss told me this…!
❌ I attended a conference! WE HAVE TO IMPLEMENT THIS!!

…and you keep adding them, you’re not FOCUSING on your intended end-customer.

📝CHANGE OF PLAN!📝

Let’s start with your STRATEGY❌⭕️❌⭕️

➡️ Understand your objectives and outcome

↗ It’s important that YOU understand your business and your operations. This will help you craft your product line/services when you list them out on your website.

↗ We don’t have to nix the feature suggested. This goes back to the research you’ve done on your potential customers, market, and customer conducted interviews.

When you can back it up with data and analyze, you can reintroduce the suggested feature back in the a conversation.

➡️ Understand your pains

Almost next to outcomes are your customer’s pains AND understand your workflow for a website.

There is a reason why some prefer a web platform over the other and that has to do mostly with EFFICIENCY.

It’s why its important to focus on…

↗ What are the bottlenecks YOU, your employees, people facing when using your site? It can range from CMS is hard to navigate to information is hard to read.

↗ What keeps people from taking action on your website?

➡️ Understand your emotions

Digging deeper!

↗ What happens when you and your team doesn’t address this issue ASAP?

↗ How does it affect the team’s workflow?

It’s painful, yet you don’t do something about it now, then what’s the risk of it leading to a bigger disaster?

✨TAKEAWAY✨

Again, I’m not saying to nix the features! They are a must! Yes, in order to be human-focused, focus on the proactively than reactive.

04/12/2024

Don’t make this mistake with your website copy?😱

Which one do you resonate with:

I am a lovable person.
(or)
I AM A LOVABLE PERSON.

🗣️Voice is what you say it is (think of a sentence without emotions)
🗣️Tone is how you say it (think positive words)

When you’re writing copy, consider writing copy as a story using voice and tone.

↗️ Start with the why, the purpose.
— Your voice draws people.

↗️ What are your services/products you help people with?

↗️ Describe the benefits how it helps people.
— Tone of voice will help with how you talk with people.

↗️ How do you want people to take action?

Any thoughts?

04/04/2024

NOT SO SPOILER ALERT: Using story in web design goes something like this…

🏔️What is the premise of story?
The intention?

Know the role players:

🥷 HERO: Your customer.
👾 VILLAIN: The problem you help solve.
🗡️ GUIDE: This is YOU! How do you guide the person and help them navigate through the page.

– Think about the set up!
– Think why people should choose you (without over over explaining).
– Be there to genuinely help.
– What action do you want them to take?

Any thoughts?

03/27/2024

🙎🏼‍♂️“Hey Jen! Could you make this blue a little lighter?”

🙋🏻‍♀️“Why do you want to make this blue lighter?” is how I respond now, and here’s the reason:

It’s a nice way of saying “No”, depending on the situation.

SITUATION 1: If CONTRAST is a problem, I’ll specify that the blue chosen by your brand identity designer for a reason. It’s how the person views your site to get the most optimal experience.

SITUATION 2: If this is a PERSONAL preference, I make it back to the people you’re helping. (And, I’ll kindly say “No” to you.)

As a designer, it’s my responsibility to focus bringing it back to the brand identity, which means:

➡️ Hierarchy: Guiding people to key elements like information, buttons, shapes on the page.
➡️ Cohesion: We’re establishing harmony with the color palette to create a visual pleasing experience for someone.
➡️ Psychology: Leveraging human emotions and behaviors to convey a story or achieve the goal for the site.

Always make sure we relate this back to the people you’re helping along their journey.

Any thoughts?

03/20/2024

I don’t make my clients do a long questionnaire’s to my clients when starting work🙅🏻‍♀️
Here’s why.

Short Answer: I don’t want to waste your time.

Others:

❌ Biases.
— We’re only hearing it through their point of view, not anyone else including employees and their clients.

❌ Too much guessing.
— Some of the things may be reactive and not proactive. Answers may be assumptions which we clearly don’t know where its coming from.

❌ Lack of description.
— For example, I had a client once tell me they wanted to be modern. I asked what they meant. Their response, “My competition is modern. Therefore, I need to be modern.” Where did that come from?

❌ No room to discuss your thought process.
— Though I understand my design chops, it doesn’t mean I know your business. It’s best to fill me in in what your thought process is and see where our collaboration will lead to.

❌ Did I already mention, ”time taken away.”
— I use to offer questionnaire’s to my clients. What I, the partner, was taking away from was TIME they could be spending on their businesses.

Instead,

➡️ I do a kick-off meeting and see what we’re aligned to.
➡️ Next, we get nitty gritty with a strategy session of learning about you and your clients.
➡️ Followed-by researching about your clients and customers.

The purpose is for everyone to have a clear understanding of the intention of our focus and the goal of the website.

Any questions?

01/25/2024

7 types of website CTA (Call-to-Action) to consider.

1️⃣ Schedule a Conversation
—A popular one if you’re looking for people to book calls with you.

2️⃣ Stay Informed
—Run a newsletter? Don’t opt for “Subscribe”! Have people earn your subscription.

3️⃣Discover More
—Typical yet effective. Usually used in the home page where one leads a person to either their services or case studies.

4️⃣Start Now
—Prompts people to take immediate action.

5️⃣Start Your Membership
—Running a membership program or tier?

6️⃣Request a Demo
—Invites people to get in touch with a sales representative to demonstrate a product.

7️⃣Try for Free (No Credit Card required)
— Wanting someone to try your service or product for free? No problem! Be upfront whether you require a card or not!

Remember: Have an intention of why you created a site.

For sales?
Leads?
Newsletter subscribers?

CTAs drives people to take action, so show people why they care about you first.

01/11/2024

💁🏻‍♀️Here’s one way to work on improving customer loyalty beyond UX ⬇️

✨Being kind goes beyond when you’re helping someone work through a problem.

🔵PREREQUISITE:

👉🏻 First, understand the current user experience.
👉🏻 Next, understand the problem the user is going through.

Based on what you learned and research…

🟢CONSIDER:

1️⃣ Create tailored experience.
2️⃣ Predict what the next steps are so your users don’t think.
3️⃣ Always think about improving lives.

Takeaway:

— Find a way to create advocacy so people become aware.
— Find a way to make the experience of memorable one.

Any thoughts?

01/10/2024

I wore this heavy everyday🛡
With the emphasis of HEAVY.

It was a way for me to shield me from hurtful words and being made of. Nearly all my life, I protected the inner child so she wouldn’t feel the hurt anymore💔

There came a point where if I don’t see the hurt for what it is, in other words allow myself to feel the sadness and anger to the world, I wasn’t going to get through my life and accomplish what I had set for myself to do.

Piece by piece, I let go of this armor I’d worn for so many years.🛡

Each piece I’d removed, I vulnerably felt into the pain and rawness I didn’t want to feel into.

I felt exposed wanting to put my armor back on! The hardest part was wanting to do this on my own, yet know I needed support who can hold me and lean in when I needed help when I couldn’t see myself as I am!

For the first time, I trusted myself! ❤️

For the first time, I was kind and gentle to myself knowing I was able to feel my tender heart again!

This was the starting point of giving myself self-love💚🥰

01/04/2024

What does now and in 6-months look like for you?

🚫It’s common for organizations to have generic goals like:

We will increase the leads on our site by 30% at the end of the year.

✅Instead, you may use a framework like S.M.A.R.T goal tactic to planning the next launch.

𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰: What is the goal?
𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲: How will you measure the goal? (hint: bite-size pieces works wonders)
𝗔𝘁𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲: Where can you pull resources from?
𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁: How does this goal benefit the long-term success of this company?
𝗧𝗶𝗺𝗲: By when will you achieve this goal?

Thus, when rephrasing this into an outcome, you get something like:

👉🏻When we stay compassionate to our brand and sign-up experience, 50 new leads feel like they are ready for our services each month, knowing that they are being taken care of.

People on board will understand what he/she/they need to do in order for everyone to achieve a common goal.

Note: This is only a part of your long-term goal.

How are you working towards an outcome, not a solution?

12/19/2023

Avoid making this website mistake with these three takeaways.

🚫1/ Designing WITHOUT RESEARCH.
🚫2/ Designing WITHOUT DIAGNOSING.
🚫3/ Designing WITHOUT LEARNING THE PROBLEM.

Look, I get it.

You want to design this GRAND product that will save the world.

However fast and cutting corners won’t get you anywhere.

🤔When you cut corners without the knowing, how confident are you now in launching your website or application?

What will is the following…

✅1/ LEARNING ABOUT THE PROBLEM
…your ideal audience has.
…and what you’re HELPING your

✅2/ DIAGNOSE
…and access how this feature presented WILL BENEFIT the user.
…and ask if this is what your ideal audience is wanting.

✅3/ RESEARCH
…and interview the people you serve how this feature may benefit them.
…and get to know the people you serve more so that you can make better decisions.

Your audience is your goldmine.
Avoid the mistakes I made.

04/25/2022

Anticipate to work with more than one customer types for your UX product.

Let me explain. 🍎🥧

Let’s say you’re making apple pie.

You gather your ingredients you note that your:

📝Primary ingredient are obviously apples.

📝Secondary ingredients are flour, salt, cinnamon, nutmeg, lemon juice.

You also want to note the things you may need in order to make your apple pie like:

🥧 A 9-inch glass pie plate
🥧 Wrapping foil
🥧 Oven
🥧 Knife

These tools are things you may want to invest in case you make future pies or cook another recipe.

(By the way, I pulled these ingredients and recipe from Pillsbury website. Not a sponsor.)

In other words, for a UX product:

💁🏻‍♀️The Primary Customer is seen as the:
– They are the ones spending money.
– They are seen as the power user, invested in your brand and app.

💁🏻‍♀️The Secondary Customer is seen as the :
– If they need it, they’ll buy.
– They are casual users.
– Sometimes, they are seen as primary customers, depending on how brand and marketing is done. E.g. toy commercials. Majority of the time, parents are the ones buying the toy for children.

💁🏻‍♀️Growth Customers:
– They are not to be ignored as they may be your potential primary customers.
– When it makes sense during your product life span, these folks will be introduced in a future phase of your project
– Often, they are seen as sponsorships or partners. You never know if there needs to be an experience flow you need to design for this type.

All in all, always plan your website, web platform, or mobile app like a big marathon with phases in it. Like the cookware, you never know how each of these customers play a part in what you’re creating.

Any thoughts?

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Los Angeles, CA

Website

http://noboundariesdesign.com/

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