Palm & Palma Design Studio

Palm & Palma Design Studio Graphic designer and Illustrator based in Los Angeles. Helping brands who are ready to level-up thei

🤘You guys asked for it and I’m giving it to you.You’ve heard “consistency is key” right?Not only will I, Lisa the founde...
02/13/2023

🤘You guys asked for it and I’m giving it to you.

You’ve heard “consistency is key” right?

Not only will I, Lisa the founder and designer at Palm & Palma, be spilling the tea on how brands stay consistent when it comes to their brand identity but giving extra value with FREE templates and checklists for you (to make your life a bit easier)

Register for the webinar before Feb. 23rd 😉

Let me know in the comments if your coming! 🙋‍♀️ oh, and don’t forget to share and invite your biz bestie!

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Ready to create a unboxing experience for your brand? Then you will need this...Introducing the Unboxing Experience Pack...
12/29/2022

Ready to create a unboxing experience for your brand? Then you will need this...

Introducing the Unboxing Experience Package, our signature service for your brand & packaging design needs.

Let’s have a coffee chat to see if this is the right fit for you ☕️. Book your call at palmandpalma.com/book (link in our bio)

😲 Struggling to make your product packaging stand out in the market…SWIPE to read 👉& be sure to refer back to the FREE r...
12/02/2022

😲 Struggling to make your product packaging stand out in the market…

SWIPE to read 👉

& be sure to refer back to the FREE resource before designing your packaging 😉

👀 My clients are able to find the “special sauce” in their brand that allows them to stand out in the market in less tha...
11/16/2022

👀 My clients are able to find the “special sauce” in their brand that allows them to stand out in the market in less than a couple of days. Here’s how. 👀

When I work with product-based brands during our brand strategy workshop, we don’t start with what the product is-- we focus on who the ideal audience is first!!🤯

The reason is that these days customers want to be part of a community where they can feel identified. People want to live their ideal lifestyle.

Therefore, you should find a community that you want to serve first. Your product should be part of their life and help them become the person they want to be.

This way, it is easier to build a community around your brand and gain loyal customers that can't get enough of your product. 😍

If you’ve been approaching things backward, that’s okay!! Most product-based businesses are! 😅

I’m working on a new (FREE 🤫) resource to help women-owned CPG brands just like you get their products off the shelf with the power of strategic design and I’d love your input to make sure I don’t miss a thing!

Drop a comment below to let me know what you’d like to see included in the new resource! 👇👇
# brandconsulting

3 Ways a traditional blank box can have you leave money on the table! 😮⠀⠀⠀⠀⠀⠀⠀⠀⠀Can you even imagine trying to save mone...
11/15/2022

3 Ways a traditional blank box can have you leave money on the table! 😮
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Can you even imagine trying to save money on packaging and finding out you are actually missing out on more sales?
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It’s literally your worst nightmare come true 😖 – so let’s look at how to avoid it all together!! 
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1️⃣ Not branding your shipping box. By putting your branding on the shipping box, not only will this let them know who it's from, but it also gets them excited to open their package! This also makes a great first impression.
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2️⃣ Not building your brand around your packaging - Packaging allows your brand to speak, even before the product does. Premium packaging enhances the experience, as well as increases the memorability of the brand. Therefore, it helps to both gain new customers and cherish the relationship with the current ones.
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3️⃣ Having unattractive and poor-quality product packaging - You might be surprised to find out that, if not all, most customers give a new product a try when the packaging is attractive. Therefore, if you have cheap and unattractive packaging, you’re less likely to attract more buyers than you can convert to sales.
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Want some FREE help with this?? 
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I’m working on a new resource to help CPG brands maximize their packaging to gain more sales while building a brand and I want to make sure I don’t miss a thing!
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Drop a comment below to let me know what you’d like to see included in the new resource + I’ll make sure you get it (completely free) when it’s done! ❤️
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It can be overwhelming when it comes to finding a designer for your brand. But once you do, it’s a wonderful feeling! If...
08/11/2022

It can be overwhelming when it comes to finding a designer for your brand. But once you do, it’s a wonderful feeling!

If you haven’t seen yet, and I have joined forces to cook up your brand with not just the visual essentials but with the brand voice that ties your brand personality together.

Design is not complete without Copywriting!

Wanna see if we are the right design partners for you? Let me know by applying on our site (link in bio) or DM me “transform” to get started.

06/01/2021

It’s a struggle to make your socials look consistent!

Gifs are a fun and interactive way for your audience to remember you, catch their attention and relate!

For Justine, we wanted to embody the struggles of being a mom/entrepreneur, create more movement into her posts and keep the consistency in her IG Stories cause as you know, there are thousands of gifs, but not many fit with our brand.

Let me know how you feel about using gifs in your content and what would you have created for your brand?

Inspiration is everywhere! Last weekend I took a small road trip to San Diego for a much needed mini vacation. We explor...
05/20/2021

Inspiration is everywhere! Last weekend I took a small road trip to San Diego for a much needed mini vacation. We explored many cool restaurants and I was blown away by the interior design, branding, and quirky details each of them put (such as the menu designs, napkins and the cups they served)!

This is just a reminder how branding is not just the logo and brand colors, it’s about the experience and impression you make to those who interact with your brand.

Next time you go in a restaurant, bar, cafe, or online shop. Think about how you feel and the details you noticed from them.

Side note, be sure to follow me on my stories as I constantly share my foodie adventures at restaurants and bars. 😉

Comment below which is a restaurant, bar, or cafe that gave you a lasting impression. (Maybe I will add it to my bucket list)

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Los Angeles, CA

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