Nathan Kim - Brand Designer

Nathan Kim - Brand Designer 📌Brand Identity | Logo | Web | Package Design.
✍️Brand Designer | NatenessDesign
💌 Info@

06/05/2026

‘H+M’ Logo Design.
I focused on seamlessly combining a main 'H' frame with a lowercase 'm'. I prioritized precise ratios within a perfect square, while also focusing on a playful and iconic feel to deliver a flawlessly balanced and clean brand presence.

A logo is not just a mark; it is the visual trigger for your brand's experience. In a competitive market, simplicity act...
06/03/2026

A logo is not just a mark; it is the visual trigger for your brand's experience. In a competitive market, simplicity acts as a practical tool for instant recognition. Swipe to see how reducing visual complexity can strengthen your brand identity.

‘W’ Logo Design.I focused on creating an iconic and playful logo for ‘W’. I prioritized perfect proportions and the harm...
06/02/2026

‘W’ Logo Design.

I focused on creating an iconic and playful logo for ‘W’. I prioritized perfect proportions and the harmonious contrast between edgy lines and smooth rounds to deliver a direct, strong, and authoritative brand presence.

05/31/2026

'W' Logo Design.

I focused on creating an iconic and playful logo for 'W'. I prioritized perfect proportions and the harmonious contrast between edgy lines and smooth rounds to deliver a direct, strong, and authoritative brand presence.

05/30/2026

m&m’s chocolate / AI Conceptual Teaser Drop.
The core concept is expressing a vibrant, playful energy through a highly saturated, pop-art aesthetic, featuring the iconic characters with their own quirky, engaging personalities. To emphasize this modern and joyful vibe targeting a younger audience, rather than using a standard commercial backdrop, the characters navigate a series of minimalist, color-blocked rooms that perfectly match their signature shells. To highlight their dynamic movement and playful mood, smooth 3D liquid transitions through a central portal and a precise, rhythmic sound design were used to amplify this whimsical visual experience.

M&M'S USA

The human brain processes visual elements instantly, bypassing the cognitive energy required to decode text through the ...
05/27/2026

The human brain processes visual elements instantly, bypassing the cognitive energy required to decode text through the Picture Superiority Effect. Because of this, sustainable impact in brand strategy does not come from complex storytelling or abstract philosophy. True branding is not merely about differentiation and telling a unique story. It is fundamentally about distinctiveness, building undeniable, instant visual recognition through memorable assets that strike the brain immediately.

‘88’ Logo Design.My goal was to craft a bold and iconic mark for ‘88’. By focusing on sharp geometry and strict proporti...
05/26/2026

‘88’ Logo Design.

My goal was to craft a bold and iconic mark for ‘88’. By focusing on sharp geometry and strict proportions, the design achieves a clean, powerful, and modern brand presence.

05/23/2026

F’u*Kyou / AI Conceptual Teaser Drop.

The core concept is expressing a raw, unapologetic attitude through a bold, trendy Gen Z aesthetic, featuring a stylized character with her own unique, defiant edge. To emphasize this rebellious modern vibe, rather than staging a traditional beauty or fashion shoot, the character is placed in an everyday, stark black-and-white supermarket aisle. To highlight her dynamic energy and disruptive mood, a dizzying 360-degree camera roll and a bold, fixed typographic overlay were used to amplify her undeniable presence.

05/20/2026

G+E+🦅 LOGO DESIGN.

The primary focus was to construct a sharp and clean ‘G+E’ mark design. Beyond the geometric structure, the visual identity was intentionally tailored to resonate with the dynamic culture and confident spirit of a modern football team’s target audience.

05/16/2026

'R' concept Logo Design.

The primary focus was to construct an edgy and bold 'R' design. Beyond the geometric structure, the visual identity was intentionally tailored to resonate with the dynamic culture and aesthetic standards of a premium car wheel brand's target audience.

Address

Los Angeles, CA

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