Tekkii

Tekkii Tekkii is a web design agency based in Kansas City that loves helping businesses succeed online.

09/30/2026

Have you run a free Pin Parity Score yet? Find out how many new patients your practice is missing. tekkii.com /score

09/28/2026

If you're going to use AI in your business, you must lead it, not let it lead you.

You have ideas, workflows, processes, and ways you take care of and communicate with your customer that are specific to your business.

Don't let it turn you and your company into just another generic company.

09/23/2026

Improved visibility for your practice doesn't matter unless you take care of this first.

09/21/2026

Two dental offices in the exact same city can have wildly different results.

09/17/2026

Don't spend more on your ads until you're getting at least $3 back for every $1 that you spend at a minimum. If you're not hitting that return on ad spend, then its time to dive into what the practice needs to hit it.

Do your Yelp reviews keep getting filtered out? Everyone always talks about getting more Google Reviews, but this Yelp s...
09/15/2026

Do your Yelp reviews keep getting filtered out? Everyone always talks about getting more Google Reviews, but this Yelp strategy will help your practice get more Yelp reviews to STICK, and get you recommended more in major AI platforms like ChatGPT. Find out more in the first comment.

"AI slop is what happens when the desire for speed and shortcuts exceeds the care and effort required to actually commun...
09/14/2026

"AI slop is what happens when the desire for speed and shortcuts exceeds the care and effort required to actually communicate honestly and effectively with your audience."

This kills trust in your brand fast.

People are smart and are wising up to low effort, generic AI content. They think "If this is the effort they're putting in when trying to reach me, where else are they cutting corners in their business."

65% of people say trust in the business, the representative they speak with, and the diagnosis of their problem is why they decide to spend money or not.

Not the price. Not the time.

Trust.

David Jackson gave a talk at a quarterly business planning workshop last week and spoke on AI and how to use it effectively in your business without wasting time, burning out, misleading your customers, and using it to elevate your team and produce better outcomes.

Be on the lookout for clips soon.

Did you know that it actually can hurt your multiple Google locations if you use the exact same content between them? We...
07/17/2026

Did you know that it actually can hurt your multiple Google locations if you use the exact same content between them?

We've seen this dozens of times when running audits: a practice with three or four locations, all with the exact same photos, the same business description, and the same service descriptions copy-pasted across every profile.

It feels thorough, but it's a big missed opportunity.

If your Lenexa office and your Overland Park office share identical GBP content, you're not giving Google any location-specific signal to work with. Google wants to understand what makes each location relevant to the people searching near it, and generic, duplicated content doesn't tell that story at all.

Your description, photos, and service write ups should all reflect the specific area that location serves. Different neighborhood, different content.

07/16/2026

Your Google Ads can look great and be setup perfectly for your dental practice, but still lose you money.

That's because the ad campaign is only half of it. The other half happens at the front desk and in the chair.

Four numbers decide whether Google Ads actually make you money:

- Booking rate. Aim to book 50% of the opportunities the ads bring in.
- No-show rate. Get it under 5%. Every no-show is money you already paid for, walking out the door. This is a follow-up systems problem.
- Treatment acceptance. 75%+ and you're in a healthy spot.
- Cost per booked patient. General runs ~$125–$350. Cosmetic can hit $500+, ortho $600+. Know yours.

Now these are all averages, but tracking them helps you make a different in knowing your real Google Ads ROI for your dental practice.

Great metrics on the campaign mean nothing if the chair metrics don't move too.

That's the whole game. The ads open the door. Your systems decide if it pays off.

There's one setting inside your Google Business Profile that has a massive impact on whether your location shows up for ...
07/15/2026

There's one setting inside your Google Business Profile that has a massive impact on whether your location shows up for the right searches, and most owners set it once during setup and never look at it again.

These are your your primary and secondary categories.

You can add up to 10 categories on a Google Business Profile, and you should use as many as legitimately apply to your business.

This directly determines what searches your location is even eligible to appear in. Get it wrong, and you're invisible to patients searching for exactly what you offer.

Here's what makes this a multi-location problem specifically: each location may serve slightly different procedures, draw different demographics, and face different competitors. What works as a primary category for one office isn't automatically the right call for another.

One tool we use for this is GMB Everywhere. It's free, runs as a Chrome extension, and lets you compare your profile categories against competitors in the same area. If a competing practice nearby is ranking well, you can see exactly what categories they're using and close the gap.

Address

Lenexa, KS

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+18163395100

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