Konvergent

Konvergent Providing thought leaders and their followers with a social engagement platform to share content, forge relationships, and develop a sense of community.
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Day 1 at our new office space in downtown Leesburg
05/01/2017

Day 1 at our new office space in downtown Leesburg

Our True Exec Interview w/ Larry King @KingsThings on Being Motivated by Fear https://trueexec.com/post/72 #SocialMediaD...
06/30/2016
Motivated by Fear

Our True Exec Interview w/ Larry King @KingsThings on Being Motivated by Fear https://trueexec.com/post/72 #SocialMediaDay #ThursdayThoughts

Larry, at one of the most critical points in your career, when you were at the top of the broadcast world, you had a heart attack and bypass surgery, but you recovered (quickly it seemed) and were once again on top of the business. What advice do you have for hard-driving, successful executives and…

06/27/2016
Executive Leadership App Demo

Hello all! If you're interested in learning more about what we've been working on, take a look at this quick demo of our app.

Leadership Training & Development Executive Leadership Social Network

View Our True Exec Interview w/ @OracleDataCloud GVP & @AddThis Former CEO on #Forecasting & #Budgeting  https://trueexe...
06/23/2016
Forecasting & Budgeting

View Our True Exec Interview w/ @OracleDataCloud GVP & @AddThis Former CEO on #Forecasting & #Budgeting https://trueexec.com/post/70 #ThursdayThoughts

Rich, what advice do you have for forecasting performance? What principles or tools do you bring to predicting the company's performance quarter-to-quarter, year-to-year, and then, say, in 5 years? As a related matter, what do you think of big, long-term, "stretch" goals? How do you set them so that...

Premiering on Tuesday, July 5 at 8pm EST, WETA "Neighborhoods" will feature our True World Ops experts Retired FBI Sr. S...
06/22/2016
WETA Neighborhoods

Premiering on Tuesday, July 5 at 8pm EST, WETA "Neighborhoods" will feature our True World Ops experts Retired FBI Sr. Supervisory Special Agent David Major and Retired KGB Major General Oleg Kalugin, as well as our Managing Partner Elizabeth Venafro. Make sure to tune in!

WETA Neighborhoods explores the fascinating people, places and history of neighborhoods in Maryland, Virginia and the District of Columbia.

Our True Exec Interview w/ Founder of Crowdfunding Clothing Company @Betabrand Chris @Lindland on Leading by Example htt...
06/17/2016
Leading by Example

Our True Exec Interview w/ Founder of Crowdfunding Clothing Company @Betabrand Chris @Lindland on Leading by Example https://trueexec.com/post/68

Chris, aside from sales, how do you measure employee and company performance in a creative company? Watch this video to see what he has to say. Key Takeaways: Lead from the front for creative work Set an example for employees

Our Interview w/ @Yahoo SVP Jeff @Bonforte on Evaluating Customer Feedback https://trueexec.com/post/67 #ThursdayThought...
06/16/2016
Evaluating Customer Feedback

Our Interview w/ @Yahoo SVP Jeff @Bonforte on Evaluating Customer Feedback https://trueexec.com/post/67 #ThursdayThoughts

Jeff, can you let us know how you go about identifying product opportunities and deciding in which products you are going to invest? Maybe this is also an exercise in what products NOT to pursue. Watch this video to see what he has to say. Key Takeaways: Not all customer feedback is "right" It is mo...

Another True Exec quote!The traditional mass market approach is no longer effective. Consumers expect you to know what t...
06/16/2016
80+ Ways to Amp Up Your Small Business Marketing Materials

Another True Exec quote!

The traditional mass market approach is no longer effective. Consumers expect you to know what they want, when they want it, and how they want it to be delivered.

Marketing is absolutely essential for getting the word out about your business. But, with consumers that are constantly bombarded with marketing, how do you mak

Looks like True Exec is quoted again!“The most important factor in customer-driven marketing is…”Personalization i...
06/16/2016
Customer-Driven Marketing: Strategy Tips from 35 Experts

Looks like True Exec is quoted again!

“The most important factor in customer-driven marketing is…”

Personalization is key. The traditional mass market approach is no longer effective. Consumers expect you to know what they want, when they want it, and how they want it to be delivered.

http://www.ngdata.com/designing-a-customer-driven-marketing-strategy/

Any business looking to be competitive must have an effective marketing strategy. With the goal of long-term success, the most effective strategies place their focus on the customer. After all, it’s the customer who will either keep coming back for more or take their business elsewhere, and it’s the...

Our True Exec Interview w/ @Ebates Founder @AIsolani on Investor Relationships https://trueexec.com/post/66 #mondaymotiv...
06/13/2016
Investor Relationships

Our True Exec Interview w/ @Ebates Founder @AIsolani on Investor Relationships https://trueexec.com/post/66 #mondaymotivation

Alessandro, what makes a good investor vs. a bad investor? Any advice about taking venture capital money? Watch this video to see what he has to say. Key Takeaway: The test for an investor is how they treat you when things are not going well

Our True Exec Interview w/ @WHBM White House Black Market & @BohoNationStore Founder @rdsarm Rick Sarmiento on Lessons L...
06/10/2016
Lessons Learned

Our True Exec Interview w/ @WHBM White House Black Market & @BohoNationStore Founder @rdsarm Rick Sarmiento on Lessons Learned https://trueexec.com/post/65

Rick, can you talk about lessons from mistakes? Watch this video to see what he has to say. Key Takeaway: Know your demographic If your business is going to grow fast, you are going to need capital

Our True Exec Interview w/ Former @AARP CEO @PorterNovelli Founder @GeorgetownHoyas Professor @WilliamNovelli on Buildin...
06/09/2016
Building a Team

Our True Exec Interview w/ Former @AARP CEO @PorterNovelli Founder @GeorgetownHoyas Professor @WilliamNovelli on Building a Team https://trueexec.com/post/64

Bill, investors sometimes say that an A idea with a B team is a C investment. By that, they mean that people are everything. Even great ideas cannot survive mediocre management. How do you pick the right person for the right job on your team? Watch this video to see what Bill has to say. Key Takeawa...

Our True Exec Interview w/ Former CEO of Network Solutions on Successful CEOs https://trueexec.com/post/63 @netsolcares ...
06/07/2016
Successful CEOs

Our True Exec Interview w/ Former CEO of Network Solutions on Successful CEOs https://trueexec.com/post/63 @netsolcares #TuesdayMotivation

Gabe, can you please share your thoughts on what you think has made you a really successful CEO? That is, what does the leader of growing a business need to do well that a really successful sales executive does not need to do as well? Watch this video to see what he has to say. Key Takeaways: A lead...

Our True Exec Interview w/ @GreenwichAssoc Chairman Ed Bersoff on Employee Equity Compensation https://trueexec.com/post...
06/06/2016
Equity Compensation

Our True Exec Interview w/ @GreenwichAssoc Chairman Ed Bersoff on Employee Equity Compensation https://trueexec.com/post/62 #mondaymotivation

Ed, what do you think of using equity compensation (stock options) and the like? Does it really motivate people to put in extra effort and to stay the extra hours? Watch this video to see what he has to say. Key Takeaways: More senior employees tend to value employee ownership Don't waste equity on…

Former @Chrysler CEO @LeeIacocca on Motivating Employees https://trueexec.com/post/61 #ThursdayThoughts
06/02/2016
Motivating Employees

Former @Chrysler CEO @LeeIacocca on Motivating Employees https://trueexec.com/post/61 #ThursdayThoughts

If the company sees management willing to do anything to keep things afloat, there is the trickle down affect. I have never been above getting my own cup of coffee.

Our True Exec Interview w/ Founder of Medical Device Company @K2MInc on Recruiting a Team https://trueexec.com/post/60 #...
06/01/2016
Recruiting a Team

Our True Exec Interview w/ Founder of Medical Device Company @K2MInc on Recruiting a Team https://trueexec.com/post/60 #WednesdayWisdom

Eric, investors sometimes say that "an A idea with a B team is a C investment." By that, they mean that people are everything. Even great ideas cannot survive mediocre management and when you started AOM and K2M, they were just that, startups. How can you get the best talent when you are not the bes...

Our True Exec quote is featured!
06/01/2016
What Is Next In Content Marketing #tech2016

Our True Exec quote is featured!

'As consumer expectations for content quality soars to new heights, the desire for useful content over blatant sales pitches is transforming the way technology marketers think in regards to interactive content, customer engagement and website optimization for lead generation.' - Katie Kern, Media Fr...

Our interview w/ @ShyPahlevani, founder of @LiveSafe, on "Founder CEOs" https://www.trueexec.com/post/59 #WhatILearnedTo...
05/31/2016
Founder CEOs

Our interview w/ @ShyPahlevani, founder of @LiveSafe, on "Founder CEOs" https://www.trueexec.com/post/59 #WhatILearnedToday

Shy, until recently, you were the Founder and CEO, but you brought in a professional CEO around 6 months ago --Why? What do you think is the CEO's job? Is it difficult to let go? Watch this video to see what he has to say. Key Takeaways: Know your weaknesses Bringing in outside seasoned executives t...

05/31/2016

In search of an app ad sales expert or agency -- Recommendations welcome!

Our True Exec Interview w/ Former @ETrade Chairman & Interim CEO Frank Petrilli on the Hiring Process https://trueexec.c...
05/26/2016
Hiring Process

Our True Exec Interview w/ Former @ETrade Chairman & Interim CEO Frank Petrilli on the Hiring Process https://trueexec.com/post/57 #ThursdayThoughts

Frank, investors sometimes say that "an A idea with a B team is a C investment." By that, they mean that people are everything. Even great ideas cannot survive mediocre management. How do you pick the right person for the right job on your team? Watch this video to see what he has to say. Key Takeaw...

Our True Exec Interview w/ Former @nPulseTech CEO & @FidelisCyber Founder on Product Strategy https://trueexec.com/post/...
05/24/2016
Product Strategy

Our True Exec Interview w/ Former @nPulseTech CEO & @FidelisCyber Founder on Product Strategy https://trueexec.com/post/56 #TuesdayMotivation

Tim, a lot of people say that "me too" is inherently bad. But is it really? There are iPhones and Android phones, Fords and Chevrolets, Target and Walmart, Macs and PCs. It seems that if the market is there, many companies can chase it and prosper. But how different do you need to be? Can you let us...

True Exec received another blog mention!
05/23/2016
69 Favorite Digital Marketing Strategies -

True Exec received another blog mention!

We received answers from over 69 different digital marketing strategies below from marketing agencies and regular entrepreneurs.

Our True Exec Interview w/ Larry King on Delivering Tough News https://trueexec.com/post/55  @kingsthings
05/23/2016
Delivering Tough News

Our True Exec Interview w/ Larry King on Delivering Tough News https://trueexec.com/post/55 @kingsthings

Larry, what is your advice to CEOs and other managers who are interviewed by the media? What if they are interviewed by someone who is just trying to make them look bad? Do you have any principles of dealing with the media? Dealing with the media during a crisis? Watch this video to see what he has…

Watch our True Exec Interview w/ Global VP @OracleDataCloud and Former CEO @AddThis Rich Harris on Team Players https://...
05/20/2016
Team Players

Watch our True Exec Interview w/ Global VP @OracleDataCloud and Former CEO @AddThis Rich Harris on Team Players https://www.trueexec.com/post/54

Rich, how do you pick the right person for the right job on your team? Watch this video to see what he has to say. Key Takeaways: It's ok to make hiring mistakes, but you need to realize it quickly and be willing to make the change As a start-up, it is especially important to hire contributors and t...

Our True Exec tips on outdated SEO tactics are featured in this post!
05/18/2016
SEO Strategies That No Longer Work

Our True Exec tips on outdated SEO tactics are featured in this post!

Are you risking a penalty from Google? We've asked 60 SEO enthusiasts to share insights on digital strategies that actually harm your business.

05/12/2016
Social Networking for Business Professionals

Take a look at our new intro video for TrueExec.com

True Exec is a top networking community app for business professionals that provides business advice and business insight through content-driven online socia...

“TrueExec.com is a resource every small business owner should use. It has incredible content and business advice from ...
05/11/2016
Experts Weigh In: What's the best tool to run your business with? - Mycorporation Blog

“TrueExec.com is a resource every small business owner should use. It has incredible content and business advice from executive thought leaders. It gives you the ability to filter content by category (ex. Forecasting & Budgeting, IPOs, M&A, Raising Capital, Technology, etc.). The content comes from a wide variety of leaders, including Jeff Bonforte (Yahoo), Jay Gruden (Redskins), Lee Iacocca (Chrysler), Larry King, Chris Nassetta (Hilton), and Bill Novelli (AARP). Users must register to see all the content, but everything is free — which is exactly what small business owners need!” –Elizabeth Venafro, Konvergent, LLC

Running a business is a full-time job. Thankfully, there are a lot of really useful tools out there to help entrepreneurs run things smoothly. We asked our small business experts what their favorite tools are for running their businesses. Here’s what they had to say… “Without a doubt, our business w...

We were quoted in this recent article.  Take a peek!
03/30/2016
Top Digital Marketing Trends in 2016 from 72 Experts

We were quoted in this recent article. Take a peek!

Digital marketing seems to be in a constant state of flux. With new marketing platforms emerging seemingly every day, it’s a challenge for marketers just to keep up with the latest up-and-coming social networks to stay ahead of the curve, let alone stay on top of...

We are quoted in this recent article.  Take a peek!
03/15/2016
5 important IT trends of 2016 (and beyond) - mrc's Cup of Joe Blog

We are quoted in this recent article. Take a peek!

Summary: Evolving technology and growing data volumes bring major changes to the IT department. In this era, the IT department moves from a back-office function to a true business partner. What trends are driving this change, and how must your IT department adapt? In this article, we examine 5 such…

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