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Remember when marketing your business was as simple as running an ad in the paper or a commercial on the radio? Those days are gone forever. Now, media has fragmented into countless channels, full of opportunities but they come with a complexity that can be overwhelming. Which ones are right for your business? At SynaVista, we have developed “The Elements of Online Marketing” to leverage the best opportunities for businesses to market consistently and effectively. The Elements of Online Marketing which include: Content Marketing, Customer Review Management, SEO, Email Marketing, Local Search, Native Advertising, Paid Search. The key to successful marketing is knowing what to do and then doing it consistently. These provide a simple way to leverage proven techniques as a regular part of your day to day business.
LinkedIn pushes out video for sponsored content
Less than two months after finally introducing native video, LinkedIn has introduced native video ads.
Less than two months after finally introducing native video, LinkedIn has introduced native video ads.
Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.
Are you using Nextdoor? Nextdoor is growing at lightning speed. You should add your business to this growing platform. Claiming your free Nextdoor listings not only helps you stand out in the search feed, but also allows you to ensure the accuracy of your business information, enables users to communicate directly with you through direct messages and gives you access to respond to recommendations and interact with customers talking about your brand.
0 neighbors recommend SynaVista - Marketing and Advertising on Nextdoor.
Native Ads Paired With On-Site Branded Content Bring Meaningful Brand Lift- As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a powerful tool to influence consumer behavior at all stages of the decision-making process.
https://www.mediapost.com/publications/article/305154/study-native-ads-paired-with-on-site-branded-cont.html
A new study that explores the impact of combining a native in-feed ad unit and a branded content landing page found meaningful increases in unaided awareness, online ad recall, and purchase intent.
Google rolls out "Hire" to help recruiters manage all their job applicants.
http://mashable.com/2017/07/18/google-hire-job-applicants/?utm_cid=mash-com-fb-tech-link#Iu7e1OPIKiqy
Job applicants and Gmail, all in one place.
Google rolls out new tool to find good spas, studios, and gyms with sessions near you. https://www.google.com/maps/reserve/
Simple, seamless booking at spas, studios, and gyms.
Interesting blog post on the reliability of data in Google Search Console (GSC). We've always said it's an important part of the picture but must be used in conjunction with other tools to make accurate assessments of web opportunities and activity.
"It is quite evident that GSC cannot be relied upon, regardless of user circumstance, for lightly searched terms. It is, by this account, not externally valid — that is to say, impressions and clicks in GSC do not reliably reflect impressions and clicks performed on Google."
https://moz.com/blog/google-search-console-webmaster-tools-reliability
We take an in-depth look at several GSC metrics, testing them for both internal and external validity. Get the truth.
Online reviews are gaining credibility and importance...
When will Yelp get their act together?
https://www.wordtracker.com/blog/84-of-shoppers-trust-online-reviews-as-much-as-personal-recommendations
Online reviews are rapidly gaining in importance – not just from an SEO perspective but also in terms of encouraging consumers to place their trust in your product or service.
Connections or a way to waste more time?
https://workplace.fb.com/
Collaborate and get more done.
All those review solutions that are trending with businesses who are uncomfortable with their reviews just took a shot in the chops...
Google updates local reviews schema guidelines
Third-party syndicated reviews that are not “directly produced by your site,” should not use mark up schema. Only “directly produced by your site, not reviews from third-party sites or syndicated reviews” should be marked up, according to these guidelines.
http://searchengineland.com/google-updates-local-reviews-schema-guidelines-257745
Now only reviews "directly produced by your site" can have local reviews markup, according to Google.
Instagram has brought a ringer to its recently escalated rivalry with Snapchat.
To give its new Stories product more than a fighting chance against Snapchat’s original, Instagram is using an algorithm powered by data from parent company Facebook to decide the order of the Stories appearing on the app’s main feed.
http://marketingland.com/instagram-using-algorithm-facebook-data-sort-new-stories-feed-187175
Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram, as well as on Facebook.
This Bulbasaur brought to you by Geico?
"Pokémon Go will soon get ads in the form of sponsored locations"
After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an..
Organic ranking takes another shot in the chops...
At SMX earlier local this week, Google shared that they would begin showing ads within the local 3-pack. And it seems Google has now gone live.
At SMX earlier local this week, Google shared that they would begin showing ads within the local 3-pack. And it seems Google has now gone live. While it was believed the ads would display within the 3-pack, the ads – at least as Google is currently running them – are not within the 3-pack. Instead …
Marketing to Millennials in retail
Store Hours: Monday thru Saturday 10–5, Sunday 1–5Historic Downtown Leesburg 201 Loudoun St. SE, Suite 100, Leesburg, VA(703) 771-9484
Content Marketing for Retail - What Can a Good Fishing Hole Do for Your Business?
Increasing web traffic is only one aspect of the power of quality content. The truly magical thing about content like this is that it draws in qualified leads. An article on great fishing spots provides information to fishermen who use fishing equipment. They end up getting valuable free information about places they can fish from a business website that sells fishing tackle, gear, and licenses in the exact area they will be fishing.
It doesn’t get much better than that.
It’s not about baiting customers, it’s about solving their problems. Understanding what your customers are looking for is the key to modern marketing. It’s no longer about interrupting them with advertisements but is instead about attracting them with solutions to their problems. By developing conte...
Stung by Yelp Reviews, Health Providers Spill Patient Secrets Inadvertently Violating HIPAA
The vast majority of reviews on Yelp are positive. But in trying to respond to critical ones, some doctors, dentists and chiropractors appear to be violating the federal patient privacy law known as HIPAA.
Tuesday Google unveiled its vision for AdWords and Analytics -- completely rebuilt for a mobile-first world.
http://www.mediapost.com/publications/article/276603/google-redesigns-adwords-for-mobile-first-campaign.html
Google unveiled Tuesday its vision for AdWords and Analytics -- completely rebuilt for a mobile-first world. The company announced several significant changes that will give advertisers more insight gleaned from data and control of device-level bidding in AdWords for desktop, tablets and smartphones...
Google takes another cut at social with Spaces... :-(
The company announced this morning a new social app called Spaces, which focuses on group sharing. The app allows small groups of users to tap into other Google services, including Google Search, YouTube and Chrome, in order to post links and share content without having to move in between apps. They can also have conversations around that content in a group chat-like interface.Google Spaces’ website says the app will be available “shortly."
Ever get those last minute deals for ad space in a newspaper or periodical? Here's how to get the most out of them when they drop in your lap...
http://www.synavista.com/dealing-with-print-advertising-opportunities/
If you are responsible for marketing a business then it’s very likely that you have been on the receiving end of a few calls and/or emails informing you of the incredible opportunity that is waiting if you choose to advertise in a local paper or periodical. These organizations routinely slash their…
You Are What You Play: Spotify Expands Data to Use The Songs You Listen to as a Way to Customize Mobile Ads....
Spotify wants music streaming behavior to become a new currency for advertisers, and is working with data management platform Krux to make that happen.
YouTube wants to help advertise ride viral waves with new ad tool.
http://adage.com/article/special-report-newfronts/youtube-brands-find-viral-hit-ad-product/303906/
YouTube introduces Breakout Videos, which packages the hottest and fastest-rising videos on YouTube for advertisers.
Instagram Adding Video to Carousel Ads
http://www.adweek.com/socialtimes/instagram-video-carousel-ads/638939
Instagram is beta-testing the addition of video to its carousel ads.
Companies Increasingly Trademark Hashtags - Tags are used to market products and brands across social media services
http://www.wsj.com/articles/companies-increasingly-trademark-hashtags-1459333936
In an attempt to protect their brands on social media sites and across the wider Internet, companies are increasingly filing trademark applications for hashtags related to their brands and products.
Google said Monday it will redesign the user interface for AdWords so it can better serve marketers who are trying to deliver ads in a multiscreen world.
“What should be most noticeable about this new AdWords experience is the look and feel. This is Material Design, the design language that’s at the core of our favorite Google apps like Maps, Search, and Gmail. While this AdWords may look and feel different, your campaigns will run the same as they run today - with no upgrades or migrations.”
http://adwords.blogspot.com/2016/03/redesigning-adwords-for-the-mobile-first-marketer.html
Relevant & Effective: How to Get More Value from Your Ads https://www.facebook.com/business/news/getting-more-value-from-facebook-ads
Today we're sharing how we determine which ads should be shown to which people on Facebook and offering tips for advertisers how on to create great ads.
Pinterest rolls out new ad targeting tools - If the popular image sharing site matches your target audience these tools make it a much more attractive advertising vehicle.
http://www.marketingdive.com/news/pinterest-rolls-out-new-ad-targeting-tools/415271/
Among other capabilities, marketers will now be able to use their customer email databases to target ads on Pinterest.
Facebook Introduces WordPress Plugin for Instant Articles
http://www.adweek.com/socialtimes/wordpress-plugin-instant-articles/635469
What do you get when you combine the leading social network’s focus on electronic publishing with the reach of a blog platform giant?
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