10/09/2020
Social Media Strategy
Consider a time period of 6 to 12 months
Make a calendar
Think about what to post and what your audience may be interested in
When does it make sense to post about that topic (Think of an annual event and know what to post about)
When is a great start but also know when you should be posting it. Make content based on the products and services that are good to post about and to who? The people who are most likely to buy those offerings.
Know who will be helping you post or if you will be doing it yourself. Know why and what you are sharing.
Spread these ideas across a calendar for the next several months. Block off a day in the calendar and get all your posts together on that one day. You can now decide when and where to post. What social platform is the best for you to post WHAT and WHEN and to WHO.
Use Social Media Management Tools to help you connect all the platforms together into one place. Hootsuite, Buffer ...ect
Paid Advertising
Use advertising on social media sites to custom craft ads for your ideal customers. Target them based on age and other demographic criteria to be able to focus on the people who are most likely to enjoy your products and services.
Market your content to the correct audience in order to save money on advert spend. If you would like to reach a lot more people, for example, use a promotion Tweet to reach people who already like a specific product or brand. In order to keep track of your social adverts, use the basic tools provided to you by the platforms to measure your campaigns.
See when a post is being affected and also the people who are being targeted by your content marketing campaigns.
By looking at the data and many reports the social networks provide, you can learn a lot about who your customers are and how you are interacting with your content. Use the tools that help you identify what's working for you. Webs analytics tools can be used to track what people are doing on your website after clicking a link in social media posts.
Using the data and tools from the social media networks, social media management and marketing tools, and lastly, web analytics tools to measure and monitor your social media efforts is an ideal way to grow your presence in the social networks.
What can hurt your efforts
Boring and repetitive sales messages
Posting once every three months
Posting too much and spreading yourself too thin
Do not be too aggressive and focus on building relationships with people who are already following you. People go online to watch funny cat videos and not constantly hear your sales pitch. People that already follow you are already interested. Let them know you are listening and give them the information they ask for. Negative feedback is not always bad. It can be an opportunity to show people who you can help.
Do not try to use too many sites at once. Focus on the ones that matter the most. Stay true to yourself and focus on the results and your social media efforts can thrive.
Remember, social media is a network of people and communicating with people is better when it’s a Two Way Conversation.
