CAKE CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers For more information, visit www.getCAKE.com.

CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Established in 2010, the company specializes in providing solutions for affiliate marketing, lead distribution, ecommerce, and multichannel marketing that create new revenue opportunities fo

r CAKE customers worldwide. Affiliate Marketing Solution: Manage and measure partner marketing programs, optimize performance for the highest profitability, and attract valuable partners. Visit: https://getcake.com/affiliate-marketing-software/

Lead Distribution Solution: Maximize lead distribution efforts through a holistic view into the management and optimization of traffic sources, lead buyers, and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time. Visit: https://getcake.com/lead-distribution-software/

Ecommerce Solution: CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamlessly manage, measure, and optimize their ecommerce affiliate marketing campaigns in-house to increase online sales and profitability. Visit: https://getcake.com/ecommerce-demo/

Multichannel Marketing Solution: Measure true customer acquisition costs across channels against the customer’s lifetime value and enhance campaign performance and multichannel strategies along the customer journey. Visit: https://getcake.com/marketing-attribution-software/

CAKE is bringing new innovations to Affiliate Summit West 2025! Stop by Table 1410 to explore how our latest solutions c...
01/21/2025

CAKE is bringing new innovations to Affiliate Summit West 2025! Stop by Table 1410 to explore how our latest solutions can drive better results for your performance marketing strategies.

📍 Las Vegas | 📆 February 3-5

Let us know if you’ll be there and let’s discuss the future of digital marketing together.

Learn more: https://bit.ly/4hhqUhU

CAKE will be attending Affiliate Summit West 2025 in Las Vegas from February 3-5. Visit us at table 1410 to learn about ...
01/17/2025

CAKE will be attending Affiliate Summit West 2025 in Las Vegas from February 3-5. Visit us at table 1410 to learn about the innovative projects we have planned for 2025 and how we’re continuing to shape the future of performance marketing.

📅 Learn more: https://bit.ly/3Wn8zI8

What’s better than a powerful affiliate marketing platform? -- A platform that also handles lead distribution! Why juggl...
10/18/2024

What’s better than a powerful affiliate marketing platform? -- A platform that also handles lead distribution!

Why juggle multiple platforms when CAKE can do it all? Increase your efficiency, simplify your workflows, and get actionable insights into your marketing efforts with CAKE.

Check out our latest guide to see how you can diversify your network with CAKE! https://bit.ly/4h72IiV

CAKE - Real-Time Tracking, Attribution, and Optimization for Marketing Professionals

10/10/2024

✨ What a memorable evening our CAKE team had at our Affiliate Summit East 2024 Executive Happy Hour!

We had a fantastic time connecting with industry leaders at the Castell Rooftop Bar, alongside our amazing partners OPTIZMO Technologies, Anura, and AtWave.

Huge thanks to our partners and everyone who joined us for making the event such a success.

Relive the highlights from the event with this awesome video recap by OPTIZMO Technologies! 🎥👇
https://bit.ly/4eFe9N8

Ready to take your network diversification to the next level? 🌟 In our latest blog, "Beyond the Basics - The Other Side ...
10/03/2024

Ready to take your network diversification to the next level? 🌟 In our latest blog, "Beyond the Basics - The Other Side of Network Diversification", we dive deep into strategies that will help you optimize performance and unlock new growth opportunities.

Discover how to leverage diversification like never before with CAKE: https://bit.ly/3ZL0f7G

"

  When it comes to network diversification, you might think of vertical combinations such as gambling, gaming, and dating, or health, beauty, and

🚀 Boost Your Affiliate Network with Lead Generation & Distribution! 🚀At CAKE, we know that affiliate networks excel at d...
09/19/2024

🚀 Boost Your Affiliate Network with Lead Generation & Distribution! 🚀

At CAKE, we know that affiliate networks excel at driving high-quality traffic to advertisers’ landing pages. But what if you could take it further? 🤔

Enter lead generation and distribution — a powerful way to diversify your network and create new revenue streams!

✅ Gain control over the consumer's marketing journey
✅ Offer higher-quality, high-intent traffic
✅ Create more value for advertisers willing to pay top dollar
✅ Expand beyond transactional models to service-oriented verticals like financial services, mortgage, and home improvement

With CAKE’s lead distribution foundation, you can easily layer this on top of your affiliate tracking system to maximize value and revenue in one platform. Check out our latest guide to get you started! https://bit.ly/3XAstiP

Ready to level up? Knock on the doors of your existing advertisers, build new partnerships, and start generating leads today! 💥

This essential guide is your key to discovering how to get the most value out of each lead and maximize revenue potential.

Next week our CAKE team will be heading to Elevate Summit 2024 in London!Don’t miss out on seeing James Boden speaking o...
09/13/2024

Next week our CAKE team will be heading to Elevate Summit 2024 in London!

Don’t miss out on seeing James Boden speaking on September 17th at 10:15!

Learn about the latest innovations CAKE has to offer and discuss all things affiliate marketing. You can find more event details here: https://bit.ly/3B4qjjX

Schedule some time with James to meet up: https://bit.ly/4eiGOae

See you next week 👋

🌟 We’re heading to Elevate Summit 2024 in London! 🌟Join us at Park Plaza on September 16th & 17th, where our team will b...
09/10/2024

🌟 We’re heading to Elevate Summit 2024 in London! 🌟

Join us at Park Plaza on September 16th & 17th, where our team will be ready to connect and discuss all things affiliate marketing. Plus, don’t miss out on seeing James Boden speaking on September 17th at 10:15!

It’s the perfect opportunity to connect and learn about the latest innovations CAKE has to offer. You can find more event details here: https://bit.ly/4gfCLxb

Schedule some time to meet up: https://bit.ly/4gmwdgg

See you there! 👋

Tired of juggling multiple branded domains with your premier partners? What if you could effortlessly manage all your do...
09/05/2024

Tired of juggling multiple branded domains with your premier partners? What if you could effortlessly manage all your domains in one place?

Say hello to CAKE's new self-serve Domains Management tool. Take control of your domains with ease and improve your marketing workflow all in one platform.

Ready to take control? Learn more: https://bit.ly/3AVP55O

  In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we recognize the challenges our clients face with

⏳ Partner payments can be pretty time-consuming. Yet, they don’t have to be! 🎊CAKE Pay is our fully integrated and autom...
08/19/2024

⏳ Partner payments can be pretty time-consuming. Yet, they don’t have to be! 🎊

CAKE Pay is our fully integrated and automated payment solution that enables customers to pay partners more efficiently, directly from CAKE.

Plus, flexibility is at the heart of CAKE Pay, here’s how:

Global payments ✅
Supports payments in any price format ✅
Custom net payment terms ✅
Tax form distribution and management ✅
Automated ACH or PayPal payments ✅

Discover all of the benefits of CAKE Pay ⬇️

We're thrilled to offer a new, fully integrated and automated payment solution that lets you pay partners more efficiently and flexibly. With CAKE Pay,

Are you ready to take your lead distribution program to the next level? Our comprehensive guide provides all the insight...
08/13/2024

Are you ready to take your lead distribution program to the next level? Our comprehensive guide provides all the insights and tools you need to build a successful program from the ground up.

Discover the key insights and technology-driven strategies that will help you streamline your processes and maximize your results. Whether you're just starting or looking to refine your approach, this guide is your go-to resource.

Download the full guide ⬇️
https://bit.ly/3YHw1BO

This essential guide is your key to discovering how to get the most value out of each lead and maximize revenue potential.

In 2020, Google vowed to ditch third-party tracking cookies in Chrome. Fast-forward to today, and the cookies are here t...
08/06/2024

In 2020, Google vowed to ditch third-party tracking cookies in Chrome. Fast-forward to today, and the cookies are here to stay (for now at least).

Here’s why advertisers, publishers, and tech providers should still adopt privacy-friendly tracking ⬇️

  To remain competitive in 2024, the companies that adapt and evolve within a changing economy and digital landscape will come out on top. We’re

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