06/17/2026
I made this graphic because I wanted to talk about all of the invisible things that go into one social media post. You know, strategy/analytics/revisions/etc.
I was listening to "maggots for brains," playing around in Canva, and then spiraled into an existential crisis.
â¨As one does. â¨
"I'm a sad shell of a woman and I've got maggots for brains"
I don't know why that line suddenly made me realize that my post about social media management wasn't about social media management, but it did. And here we are. I've been trying to articulate my feelings about working in social media for years, and somehow, listening to the angsty chords of heartbreak, I finally found the words.
It's not easy to have everyone around you critiquing your job while simultaneously pushing you to pursue your dreams. It's a horribly unhelpful contradiction. We're told to take risks, follow our passions, build businesses, bet on ourselves, and do work that excites us. But the second that you try to turn passion into your actual career, everyone wants an explanation.
I think social media management is one of the strangest jobs to explain because, technically, I do post on social media all day. It looks easy, but it's also an oversimplification of the work I actually do.
People don't see how much of this job is just noticing things that you might not think twice about. Like the color of a candle. Or the correct shade of blue for a piece of tape. Or the proper spacing between lines.
Social media work has never just been a business to me. I've attached pieces of myself to it for years now. I've had posts do incredibly well, and it's felt so validating and fulfilling. And then I've had posts flop, making me question my worth (as a person and a social media strategist⌠like, it's a whole thing, don't worry lol đ).
I think that's why this graphic turned into an identity crisis in the first place.
Because it was never really about social media management. đ¸