Occipital Marketing

Name: Occipital Marketing
Address: Knoxville, TN, US
Telephone: +18654091322
Price range: $$

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Knoxville, TN
Occipital Marketing

Marketing & Software That Drives More Revenue for Hair Salons, Spas, Beauty, and Wellness Businesses Their journey starts when they first see you online.

Occipital Salon Marketing is the #1 hair salon digital marketing agency. We are a full service marketing agency focused solely in the salon & spa industry. Our services include salon website design & hosting, digital advertising like Google Ads, social media advertising, SEA, online reputation management, review generation, consulting, staff training, and more. Salon customers have a unique journe

y that doesn't start when they walk in the door. We help ensure that your online reputation stands out to get you more guests in the chair. With years of experience, we don't cut corners. If you are looking for a new salon website or need help marketing your hair salon or spa, give us a call!

05/22/2026

2026 is already making waves ✨

A huge congratulations to all of the incredible salons recognized in Top 200 Salons of 2026 👏 Your commitment to growth, innovation, leadership, and client experience continues to elevate the beauty industry!

And to our very own Occipital Marketing clients — we couldn’t be more proud. Watching the salons we partner with achieve this level of success is exactly why we do what we do. Your passion, vision, and dedication deserve to be celebrated. ⚡️

Special shout out to the who couldn’t make it this year. We were celebrating you in spirit! 💚💙

Thank you for trusting us to be part of your growth journey. Here’s to even more success, more impact, and an even bigger year ahead.

Drop a 👏 below to celebrate this year’s winners!

04/29/2025

I can’t find the words to explain the amazing weekend at Data-Driven Salon Summit. It was such a pleasure to have seen all of our amazing clients, friends, and vendors. I am so grateful to have had the opportunity to speak to so many people in my session about building clients through modern marketing. This is absolutely one for the books! We can’t wait to come back next year!

04/23/2025

🚨 Big News from Scottsdale! 🚨
We’re excited to announce that our founder, Billy Davison, will be taking the stage at the Data-Driven Salon Summit in Scottsdale, AZ! 💡✨

🎤 Session Title: “Building Your Clientele & Team Through Modern Marketing”
🗓️ Date: Monday, April 28th at 11:30 AM
📍 Location: Data-Driven Salon Summit

In this powerful session, Billy will walk through the real client journey—starting not on TikTok or Instagram, but in a far more personal place: the mirror. He’ll dive into:
🔍 How clients actually find your salon online (spoiler: it’s not just social!)
🧠 Why the first impression your website makes matters more than ever
🤖 The role of AI and automation in booking, rebooking & reviews
📈 How strategic info placement turns browsers into loyal guests

If you’re serious about growing your business, booking more of the right clients, and using smart marketing—not just more marketing—this session is your roadmap. 🗺️

07/22/2024

📢 Why Updating Your Google Business Profile is Crucial! 📢

Keeping your Google Business Profile up-to-date is more important than ever. It’s not just about looking good online; it’s about providing accurate and current information that your clients rely on.

🔄 What to Update:

• Contact Information, Business Hours, Services, Products, Photos, Videos, Reviews & Responses, FAQs, Social Links, Updates, Prices, & Much More.

📈 Why It Matters:

• Google Loves Updates: Frequent updates signal to Google that your business is active, which can improve your search rankings.
• Client Trust: Clients rely on accurate information to make decisions. An updated profile builds trust and makes it easier for them to choose your salon.
• Engagement: Engaging with reviews and updating photos keep your profile dynamic and engaging, attracting more potential clients.

💡 Pro Tip: Schedule a monthly reminder to review and update your Google Business Profile. Consistency is key!

Keep your online presence sharp and your clients informed. A well-maintained Google Business Profile can make all the difference in attracting new clients and retaining current ones.

07/20/2024

🌟 Client Feature: S Salon For All 🌟

We’re thrilled to introduce one of our amazing clients, S Salon For All! This Knoxville, TN based, LGBTQ+ friendly salon is owned and operated by Sydney, a passionate stylist dedicated to providing exceptional service to everyone.

👩‍🎨 Brand Representation Matters: Whether you’re a large salon or a single-chair salon suite, your business needs to be marketed like any other full-sized establishment. At Occipital Salon Marketing, we ensure that your unique brand shines brightly. From building a stunning website to managing online listings and SEO, we’re here to showcase your salon’s individuality.

🌐 Online Presence: S Salon For All exemplifies how a salon suite can thrive with the right online presence. We’ve collaborated to create a cohesive digital footprint, gather new reviews, educate clients on service options and details, and optimize booking software, to in return build a loyal clientele along the way.

💖 Proud Partnership: We’re excited to have S Salon For All as a client and look forward to supporting their continued growth and success. Every salon, regardless of size, deserves to flourish, and we’re here to make that happen!

07/20/2024

🌟 When Was the Last Time You Reviewed Your Online Booking Experience? 🌟

As a salon or spa owner, your online booking process can significantly impact a client’s first impression. Have you ever tried booking an appointment on your own site? You might be surprised at what you find.

👥 Client Perspective: Most of your clients seek a smooth, hassle-free experience. Unfortunately, the booking software you rely on might be complicating things with mandatory logins, account creations, and overwhelming lists of services.

🔍 Reality Check: It’s time to step into your clients’ shoes. Is your booking process as straightforward as it could be? Are there unnecessary hurdles that might be driving potential clients away?

💡 Think Outside the Box: Even if the software has limitations, there are ways to simplify the online booking experience. Focus on making it user-friendly, quick, and transparent. Highlight essential services and ensure the process is as seamless as possible.

Remember, a smooth booking experience is the first step towards winning a loyal client. 🌟

04/13/2023

Did you know that when it comes to finding a new salon or spa, most people turn to Google rather than social media? While having a strong social media presence is important for building your brand, it's not enough on its own to quickly build a new clientele.

In today's digital age, having a strong online presence is key to attracting new clients. This means having a website that's optimized for search engines and ensuring that your business information is accurate and consistent across all online directories.

We specialize in helping salons and spas establish a strong online presence that drives traffic and leads to new business. From optimizing your website for search engines to managing your online reviews, we're here to help you grow your business.

So if you're looking to attract new clients and build your business, don't rely solely on social media. Make sure your salon or spa is easily found on Google and other online directories. Contact us today to learn more about our services and how we can help you grow your business.

04/13/2023

We're excited to announce the launch of our latest client's website! new website is fully optimized to help ensure they show up online when customers are shopping for skincare services in Pittsburgh, PA, complete with online booking.

We know how important it is for salons and spas to have a website that's user-friendly and easy to navigate. With the addition of online booking, it's even easier for potential clients to make appointments and experience the exceptional services that Skin Boutique has to offer.

Gone are the days of relying solely on spam phone calls and contact forms. With online booking, clients can easily book appointments from the comfort of their own home, making it a hassle-free experience for everyone involved.

We're committed to helping our clients grow their businesses through effective online marketing strategies. We're thrilled to have helped Skin Boutique take their business to the next level with their new website and marketing strategy. Contact us today to see how we can help you grow your business too!

04/13/2023

Consistency is key when it comes to your online business listings. It's important for salons and spas to ensure that their business name, address, and phone number are consistent across all platforms, including Google My Business, Yelp, Bing, and more.

Having inconsistent information can lead to confusion for potential clients and may even hurt your search engine rankings. By maintaining accurate and consistent information, you can ensure that your business is easily found by those who are looking for your services.

In addition to your business information, it's also important to regularly update your business hours, website, and social media links on all of your listings. This will ensure that potential clients have access to the most up-to-date information about your business.

Occipital Salon Marketing can help you with all of your online business listing needs. From optimizing your Google My Business listing to ensuring that your business information is accurate across all platforms, we're here to help you grow your business. Contact us today to learn more!

04/11/2023

Responding to reviews is a crucial part of any marketing strategy, especially the negative ones. While getting negative feedback isn’t something anyone wants, it’s bound to happen. The important thing is how you handle it. We suggest this 3 step method to ensure your response outweighs the negative review!

1. It's crucial to acknowledge any concerns that guests may have addressed, even if you don’t agree or know better. If you start to combat their feedback publicly, new guests reading the response will have a negative feeling about your business before they have even walked in the door.

2. Never be argumentative. Instead, salon and spa owners should share that the customer's experience is never what you want any guest to go through and apologize for any inconvenience they may have encountered. It's important to show empathy and a willingness to listen to the guest's concerns.

3. Take it offline. Offering a direct phone number to be contacted at, you can handle the problem with the necessary attention and care to ensure the guest is satisfied with the resolution. It also gives any readers the understanding that you are willing to do what it takes to make any guest happy. The likeliness of someone calling is slim, but if they do, it gives you a chance to explain your side and do what you think is best.

Remember, responding to reviews is not just about addressing the concerns of one guest. It's also about showing your commitment to providing exceptional service to every single person that walks through your doors. By responding to reviews in a professional and empathetic manner, you can strengthen their reputation and build trust with potential clients.

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Knoxville, TN

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+18654091322

Website

https://occipitalmarketing.com/

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