Lefty Media Co

Evil machines!!! AI will wipe us all out at some point but until it does we make them be nice to your business and recommend you. We’re not corporate.

Lefty Media exists because we questioned everything agencies told us to follow. We’re custom. Built by servers, creatives, and rebels who got tired of selling soulless sites. We don’t believe in templates. We believe in you. This is Lefty — for the ones who never fit.

10/28/2026

Somebody asks you for the best BBQ in Kansas City, you're only naming places you've eaten at. Can't vouch for a spot you've never been to.

Turns out ChatGPT and Claude work about the same way. We watched them for weeks on two KC businesses. When the AI pulled up the business's own page, it named them 30 out of 31 times. The page it never found, it named zero times.

You've probably eaten at a dozen BBQ spots, but when somebody asks, you send them to the same one or two. How often AI sends people to you is what we call Pick Rate.

That's what we do at Lefty. We find out if AI knows your business, and whether it picks you when somebody asks who to hire. Then we fix it.

The paper is free to read, link in the first comment.

10/28/2026

AI is lazy. It grabs the fastest, easiest answer, so the biggest names get named first. Unless your business is easy for AI to read.

That's what we do at Lefty. We find out if AI knows your business, and whether it picks you when somebody asks who to hire. Then we fix it.

From our founder Nathan Hall on Rounding the Bases with Joel Goldberg.

10/27/2026

With Google, whoever spent the most money got the front page.
AI doesn't care what you spent. It cares whether it can read who you are.
Step one is AI knowing you. We call that GEO. Step two is AI picking you when someone asks for the best in Kansas City. We call that Pick Rate.
From Beyond The Build with Kevin Stucker ().

10/26/2026

Selah Hills Ranch is live, and we built the website.

Thirty acres about 45 minutes north of Kansas City. Solar overhead, geothermal underneath. Stocked ponds with bass, bluegill and crappie. A bonfire pit ringed with limestone boulders. An eight person hot tub looking down over the ponds. Scottish Highland cattle you get to feed.

Brad and Lorie built that place by hand, starting in a camper in 2010.

Brad has room for a team, too. Up to 11 can stay the weekend. There's a big room with TVs, wifi, tables and chairs for when work has to happen, and a fire pit and a fishing pole for when it doesn't. Your crew will remember the weekend they fed Highland cattle a lot longer than the one at the airport Marriott.

Got family instead of a team? Same deal. Catch a bluegill, sit by the fire, get everybody off their phones. Such a great place to get away and disconnect, the Scottish Highland cattle were the highlight for my family. My son is a country boy at heart and now goes up on the weekends and helps Brad work the ranch.

The website is step one of how we work. The front looks exactly the way Brad wanted it. The back is where we live, and everything back there is written so AI can read it. AI can't pick you if it can't read you.

Step one is AI knowing you. We call that GEO. Step two is AI picking you when someone asks for the best. We call that Pick Rate.

Same work whether you fix roofs or raise cattle.

Go see Brad: selahhillsranch.com

10/23/2026

We got to play on the Field of Dreams.

Walked out of the corn on opening night of the Moonlight Graham Classic, played in the big league ballpark, and had the best teammates and the family right there for all of it. Lefty has dreams too.

We work with AI all day. It will never know what that walk out of the corn felt like. That's why Lefty stays human. We find out if AI knows your business, and whether it picks you when somebody asks who to hire. Then we fix it.

The Field of Dreams Movie Site

10/22/2026

Never been in an airplane. So on his 18th birthday, our founder Nathan Hall jumped out of one.

Joel Goldberg asked him for a swing and a miss.

His answer was overthinking. Three hours on a logo nobody else would notice. Basically professing his love of procrastinating.

A lot of business owners are sitting right there with AI. Nobody has it figured out yet. You just have to start.

That's what we do at Lefty. We jumped not really knowing if we had a parachute. We find out if AI knows your business, and whether it picks you when somebody asks who to hire. Then we fix it.

From Rounding the Bases with
Joel Goldberg Media

10/21/2026

I never want to see AI replace people. I want it to make your life easier and give you your Friday back.
And here's the funny part. The more AI shows up in your life, the more you're going to want a handshake.
From Beyond The Build with Kevin Stucker of Stucker Construction.

10/20/2026

Ladies and gentlemen, welcome to the Field of Dreams.

Opening night of the Moonlight Graham Classic. We walked out of the same corn from the movie, played in the big league ballpark, and the family was there of course.

That's why Lefty will always bring the human side into the strategy for your business. AI needs to feel the personality of our clients, and only a human can do that.

Photo credit, last photo: Travel Dubuque
The Field of Dreams Movie Site

10/19/2026

Nova runs 24/7 and gives us great data. We still assume she's wrong until we prove otherwise. Was AI describing your business, or a left-handed bike store in Florida?

That's what we do at Lefty. We find out if AI knows your business, and whether it picks you when somebody asks who to hire. Then we fix it.

From our founder Nathan Hall on Rounding the Bases with Joel Goldberg.

10/16/2026

Nobody is an AI expert yet. AI doesn't even know itself yet.

There's only about 18 to 24 months of data on AI search. Think about a kid that age. Not exactly running the house.

That's why we look at it every single day. What it did Monday, it might not do Tuesday.

From Beyond The Build with Kevin Stucker owner of Stucker Construction Incorporated.

Thank you to Josh Haddad who owns CONTENTkc for shooting this and he does amazing work!!

Address

Kansas City, MO

Website

https://leftymediaco.com/

Alerts

Be the first to know and let us send you an email when Lefty Media Co posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.