Xavier Design Co.

10/03/2026

Here’s the creator gear I actually use in 2026 from the iPhone rig I started with to the microphones, lighting, and mounting tools that help me make videos today.

Here’s the creator gear I actually use in 2026 from the iPhone rig ...

09/12/2026

Don’t Buy the iPhone Duo for Content Creation

The iPhone Duo looks interesting, but for content creators, I think the regular iPhone 18 Pro or 18 Pro Max makes way more sense.

There are already tons of accessories built around the traditional iPhone shape, including cages, Magic Arms, mounts, and other filmmaking gear. With the iPhone Duo being a completely new form factor, early adopters may have to wait for accessory companies to catch up.

If you use your iPhone for video, photography, or content creation, I’d stick with the regular iPhone for now.

Would you use the iPhone Duo for content creation?

09/10/2026

Apple Was Late. But the iPhone Duo Might Be Worth the Wait

Apple finally revealed the iPhone Duo, its first foldable iPhone, a...

08/24/2026

This was supposed to be a website project.

Then it turned into strategy, customer profiles, visual direction, logo development, a second identity direction, and a completely rebuilt website.

What started as one problem became a full brand rebuild for Blackstone Concrete.

I documented the entire process in the full case study on YouTube.

Full video in bio.

08/24/2026

I finally finished this one.

It’s the full process behind rebuilding Blackstone Concrete’s brand, starting with strategy and ending with the final identity and website.

Real client, real decisions, real revisions. If you like seeing how brand work actually comes together, this one’s for you.

What does a complete rebrand actually look like from start to finis...

07/22/2026

This isn’t an AI-proof font.

It’s something much more interesting.

Mixfont created a typeface that humans and AI can interpret differently, showing how machines “see” visual information isn’t always the same as we do.

Whether this becomes useful or not, it raises a bigger question:

Will designers eventually have to think about both human perception and machine perception?

What do you think?

07/11/2026

New Video out on youtube!

I pitched a $15,000 branding project to an ideal client, prepared a...

06/04/2026

A logo doesn’t start with a shape.

It starts with context.

Before I ever open Illustrator, I need to understand who the brand is for, what it should feel like, and where it’s supposed to live.

Because a logo without context is just a mark on an artboard.

The story comes first.

05/26/2026

Most people think branding starts with a logo.

It doesn’t. It starts with personality, emotion, and figuring out how a brand should actually feel before you ever touch Illustrator.

I recently challenged myself to build a full streetwear brand identity from scratch called Red Mischief NYC, and documented the entire process from strategy and stylescapes to sketching, refinement, and final mockups.

One thing I’ve learned over the years is this:

Good design is rarely about the first idea.

It’s usually about refining, testing, questioning decisions, and making dozens of tiny adjustments nobody notices consciously… but everyone feels subconsciously.

That’s the part of branding I love most.

Not just making something “look cool,” but building something intentional.

Appreciate everyone who’s been supporting the content lately. Excited to keep pushing these creative process videos further.

Designing a streetwear brand goes beyond just a logo; it's about em...

05/14/2026

My Wife Unboxed the MacBook Neo… and Her Reaction Was Perfect.

I was gonna do a normal tech unboxing… but then I handed the MacBook Neo to my wife instead 😂

Honestly, her reactions made this way more fun than any regular unboxing video. Sometimes adding a little personality makes the content way more interesting.

Would you let your partner unbox your dream tech? 👀