CaliberMind

CaliberMind The magic of CaliberMind is watching bits of information from a myriad of places fall into place. We

As a strategic B2B leader, you need to have your thumb on the pulse of the market. But with all of the tools your teams use, itโ€™s hard to connect the dots and figure out if your message is resonating with the right audience at the perfect time. The CaliberMind platform organizes and makes sense of your data so your insights are clearer. Sure, we do attribution, engagement scoring, funnel analytics

, and more. But the real gift we give revenue leaders is the ability to spot issues and trends before anyone else can.

Every marketing team has attempted to do more with less... few actually succeed. Superside is one of those few... want t...
06/17/2026

Every marketing team has attempted to do more with less... few actually succeed. Superside is one of those few... want to know how they did it?

Join Demand Day live tomorrow to see how they grew enterprise pipeline 30% while lowering cost by 31% with smarter spend allocation. ๐Ÿ’ธ

You'll learn how they:
โ†ณ Built a "marketing analytics" function on top of unified marketing data using CaliberMind.
โ†ณ See how channel investments were driving real results downfunnel.
โ†ณ Cut spend on less efficient channels, and increase budget on winners.

When: Thursday 5/18 @ 12:10 โ€“ 12:30 PM PST

Featured Speakers:
Cassandra Gill | Sr. Director of Growth
Joanna Eliopoulos | Sr. Marketing Operationss & Analytics Manager
Michelle Jiang | Head of Marketing Analytics & CRO

Register to join to catch this and up to 7 other all-star sessions: https://hubs.ly/Q04lsxXY0

This one really hit home... ๐ŸฅนBadges are great, but what really resonates is when our clients share feedback like this. ๐Ÿ’š...
06/15/2026

This one really hit home... ๐Ÿฅน

Badges are great, but what really resonates is when our clients share feedback like this. ๐Ÿ’š

Check out more of our reviews on G2 and see why enterprise marketers choose CaliberMind to make better decisions with their data.

More on G2: https://hubs.ly/Q04lrQDy0

Hot take: the hardest part of Marketing Mix Modeling has nothing to do with the model. It's the data. ๐Ÿ”ขIn B2B, you're de...
06/11/2026

Hot take: the hardest part of Marketing Mix Modeling has nothing to do with the model. It's the data. ๐Ÿ”ข

In B2B, you're dealing with:

โ†ณ CRM data maintained for Sales Ops, not analytics โ€” deals logged late, stages used inconsistently, revenue living in a different system

โ†ณ Channel spend arriving at incompatible granularities from 6+ platforms, some without clean spend data at all

โ†ณ Missing weeks, inconsistent taxonomy, and business events sitting in someone's memory instead of a structured data layer

The model is downstream of the data. Every shortcut at the data layer shows up as noise in the output โ€” wider credible intervals, convergence failures, budget recommendations that don't pass the smell test.

That foundation โ€” unified go-to-market data, standardized channel taxonomy, time-series-ready revenue data โ€” is exactly what CaliberMind is built to deliver. What would take a multi-month engineering effort becomes an analytical exercise measured in days.

Check out our full writeup on the data problem with MMM here: https://hubs.ly/Q04l1VMn0

One last Gartner Symposium takeaway, and it's a doozy...The #1 challenge of tech CMOs is still to prove ROI... But ther...
06/11/2026

One last Gartner Symposium takeaway, and it's a doozy...

The #1 challenge of tech CMOs is still to prove ROI... But there's a Catch-22: When a marketing team's effectiveness is doubted, the budgets they're given is thinner. At which point, their lack of budget becomes an additional hurdle to tackling the ROI challenge.

So to whoever needs to hear this, invest in your data and analytics foundation. ๐Ÿ’ช
You'll thank yourself later.

ICYMI at the Gartner Symposium: Ewan McIntyre shared the competing priorities for CMOs, and what top performing teams ar...
06/08/2026

ICYMI at the Gartner Symposium: Ewan McIntyre shared the competing priorities for CMOs, and what top performing teams are doing differently.

Going up:
โฌ†๏ธ Growth expectations for marketing
โฌ†๏ธ AI investment
โฌ†๏ธ Digital paid media investment
โฌ†๏ธ Headcount investment

Expectations for marketing teams are rising with the assumption that AI will expand marketing's impact... But on the flip side, budgets are not following suit, to the surprise of few marketers. ๐Ÿ˜‰

Something that might surprise you: The AI-enabled marketing era hasn't ushered in the layoff-apocalypse you might have heard it would. On the contrary, the most in-demand skills may be changing, but labor investment is still going up as a proportion of marketing budgets.

Another area of increased investment was digital mediaโ€”as marketing teams are investing more heavily into the channels most compatible with AI optimization.

And lastly, to manage their 'messy' resources, model AI strategists are focusing on analytics and insights to avoid last click bias in their data

The more you know ๐Ÿ’ซ

Is this you? That's ok. ๐Ÿค—Join us live 6/17 at 1 PM ET to learn how MCPs (Model Context Protocol) fit into your broader ...
06/05/2026

Is this you? That's ok. ๐Ÿค—

Join us live 6/17 at 1 PM ET to learn how MCPs (Model Context Protocol) fit into your broader marketing analytics strategy.

In MCP Servers 101: Moving Your Marketing Analytics to LLMs, 4 experts across marketing, data science, and engineering will cover:
โ†ณ What an MCP server is and how it works
โ†ณ How MCP acts as the bridge between your data warehouse and tools like Claude or ChatGPT
โ†ณ What real-time, AI-powered reporting requires under the hood
โ†ณThe do's and don'ts of moving your marketing analytics to LLMs

๐‘๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ ๐ญ๐จ ๐‰๐จ๐ข๐ง โžก๏ธ: https://hubs.ly/Q04jrRvl0

06/04/2026

Marketing often feels like a delicate balance of creativity vs. data where decisions are based on instinct and reporting is used as a shield. ๐Ÿ›ก๏ธ

Nadia and Joe Domaleski sat down to discuss different models for measuring marketing performance, and how to measure marketing in ways that actually drive decisions (not just play defense!).

Check out Building a Unified Marketing Model: MMM + MTA | Why the Two are Better Together on demand: https://hubs.ly/Q04jryYZ0

"Claude, can you pull my QBR data? I have a board meeting in 5 min." But really, there's things that LLMs are great at....
06/03/2026

"Claude, can you pull my QBR data? I have a board meeting in 5 min."

But really, there's things that LLMs are great at... and things they're not.

If you try to rely on an LLM end-to-end for marketing analytics, you might have a bad time. ๐Ÿ˜…

As Nadia Davis, MBA put it, โ€œSolve for unifying your data. Then find a BI/visualization interface to display it. Claude can do #2 but not #1.โ€

Check out her full take on Claude for marketing analytics โžก๏ธ: https://hubs.ly/Q04jpmVV0

Most get stuck on the data piece of attribution. But what surprised readers of the State of Marketing Attribution resear...
06/02/2026

Most get stuck on the data piece of attribution.

But what surprised readers of the State of Marketing Attribution research we produced with Scott Brinker and Frans Riemersma was that top performing teams spent far less time debating models or obsessing over getting 100% complete data and more time aligning their teams and taking action.

๐Ÿ“šWant the full report? Download it here: https://hubs.ly/Q04jrFcY0

06/01/2026

Talk about the business impact! ๐Ÿ”Š

Marketing operations is often undervalued, but it doesn't have to be.

It starts with how you communicate about what you're doing. Don't frame mission-critical projects as "a clean up" or simple "hygiene", communicate the ultimate value to the business of each project.

In ๐…๐ข๐ฑ๐ข๐ง๐  ๐„๐ฏ๐ž๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐  ๐š๐ญ ๐Ž๐ง๐œ๐ž: ๐“๐ก๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ž๐ซ'๐ฌ ๐’๐ฎ๐ซ๐ฏ๐ข๐ฏ๐š๐ฅ ๐†๐ฎ๐ข๐๐ž ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐…๐ข๐ซ๐ฌ๐ญ ๐Ÿ—๐ŸŽ ๐ƒ๐š๐ฒ๐ฌ ๐จ๐ง ๐š ๐๐ž๐ฐ ๐‰๐จ๐›, Ali Rastiello digs into the challenges of marketing ops, detailing where to begin in a new role and how to communicate the value of marketing ops projects (so they actually get budget!).

Watch the full session on demand โžก๏ธ https://hubs.ly/Q04jqlxT0

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