07/02/2026
Launching a big one today.
When I first got into web development, there weren't endless platforms, subscriptions, or drag-and-drop builders. There wasn't a cookie-cutter solution for every problem. There were developers who knew how to write code, build HTML, and create something entirely new.
Every project started with a blank page.
Those early years were some of the most exciting of my career. I helped build one of Best Buy's original e-commerce systems. I created a CD tracking application that caught AOL's attention. That project led to a targeted coupon platform, where I also learned an unforgettable lesson about why handshake deals aren't always enough. I built a website for Northland Connection that pulled together more than 100 data tables—from electrical infrastructure to regional climate statistics. Every project challenged us to solve problems that had never been solved before.
It truly was the Wild West of the web.
As the industry matured, everything began to standardize. CMS platforms, CRMs, e-commerce systems, and countless SaaS products transformed how software was built. It made perfect business sense. Why spend thousands of development hours building something from scratch when you could buy a proven solution?
The tradeoff was that your vision often had to fit the software instead of the software fitting your vision. For the better part of two decades, that was the right compromise.
Today, I believe we're entering another major shift.
AI-assisted software development is changing the economics of custom software. Suddenly, it's practical again to build systems around your business instead of forcing your business into someone else's system. Architects and developers can move faster than ever, creating solutions that are tailored, innovative, and capable of pushing boundaries once again.
I think we're returning to an era where originality matters. Where unique experiences outperform cookie-cutter platforms. Where custom solutions become a competitive advantage instead of a luxury.
As someone who started in that first era of the web, it's incredibly exciting to watch the industry come full circle.
And today, I'm proud to launch something that embraces exactly that future.