08/11/2026
New on the LeadArray blog.
45% of people shopping auto insurance already own a home. Only 20% of them get a homeowners quote during that same shopping process β according to J.D. Power's 2026 study of 12,437 shoppers.
For a typical agency binding 60 auto policies a month, that's about fifteen homeowners you wrote auto for and never quoted. Every month.
The piece breaks down the math, and why adding a line to your intake script has never fixed it.
Link below π
J.D. Power: 45% of auto shoppers own a home, only 20% get quoted. Why the auto-to-home cross-sell gap is a lead data problem, not a producer problem.